Archives for January 2012

Today In History – January 31, 2012




Did you know, that today in history, these events took place?  Go ahead! Share this…. Tweet or Re-tweet…

1990 – 1st McDonalds in Russia opens in Moscow, world’s biggest McDonalds
1990 – 1st ever all-sports daily “National” begins publishing
1990 – Jushin “Thunder” Liger beats Naoki Sano to become New Japan IWGP champ
1990 – The first McDonald’s in the Soviet Union opens in Moscow, USSR.
1991 – Nugget’s Michael Adams becomes shortest NBAer to get a triple-double
1991 – Robert Gibson flies record 27,040 feet altitude
1992 – MTA raised tolls on most NYC bridges from $2.50 to $3.00
1993 – “St Joan” opens at Lyceum Theater NYC for 49 performances
1993 – 81st Australian Mens Tennis: Jim Courier beats S Edberg (62 61 26 75)
1993 – Superbowl XXVII: Dallas Cowboys beat Buffalo Bills, 52-17 in Pasadena Superbowl MVP: Troy Aikman, Dallas, QB
1994 – Barcelona opera theater “Gran Teatro del Liceo” burns down
1994 – Dow Jones hits a record 3,978.36
1995 – President Bill Clinton authorizes a $20 billion loan to Mexico to stabilize its economy.
1998 – 72nd Australian Womens Tennis: Martina Hingis beats C Martinez (63 63)
1998 – STS 89 (Endeavour 12) lands
2000 – Alaska Airlines flight 261 MD-83, experiencing horizontal stabilizer problems, crashes in the Pacific Ocean off the coast of Point Mugu, California, killing all 88 persons aboard.
2001 – In the Netherlands a Scottish court convicts a Libyan and acquits another for their part in the bombing of Pan Am Flight 103 which crashed into Lockerbie, Scotland in 1988.
2003 – The Waterfall rail accident occurs near Waterfall, New South Wales, Australia.
2007 – Suspects are arrested in Birmingham in the UK, accused of plotting the kidnap, holding and eventual beheading of a serving Muslim British soldier in Iraq.
2009 – In Kenya, at least 113 people are killed and over 200 injured following an oil spillage ignition in Molo, days after a massive fire at a Nakumatt supermarket in Nairobi killed at least 25 people.

The Drunken Bar Star Avatar

Inappropriate image for most business owners on LinkedINAuthor: Michael Iwasaki – 24-7 Press Release Newswire

I had to write this article today, purely as an outlet for my shock at what I have started to see taking place in what is supposed to be a professional online community.

It is no surprise: social media is here, and it is here to stay.  Make the best of it, because your online reputation could make or break you, especially if the online community is your bread and butter.

Although there are probably at least a half dozen social media sites that businesses focus on, the main two that come to mind are the obvious: Facebook and LinkedIn.  My focus for this article is LinkedIn, as this is viewed as the Facebook of the business community.

Shortly after setting up a LinkedIn account, I began to seek new connections.  During this process, I actually had a few people enquire as to why I did not have a photo of myself posted. This was a legitimate question as almost every person I was seeking to make a connection with had a photo.

After my photo was set up and I had made some connections, the fun really began.

As a press release distribution company, we receive many enquiries about how to send a press release. We also voice verify or from time to time are required to contact a customer about their press release.  Sometimes, the contact information provided for a press release is not sufficient, so we use LinkedIn to try to reach out to these individuals.

It can be borderline scary, when you review a press release about an investment company that handles investments for people potentially worth hundreds of millions of dollars, and the representative submitting the press release has a bar star photo of them with the hang loose thumb and pinky in the air, with tattoos and sunglasses.

Now this is not to imply that this particular individual is incompetent, but rather to state that the unfortunate reality is that the world we live in is one where the majority of people still judge a book by its cover.

I don’t know what the exact numbers are; however I would say that – based on what I have seen – approximately 15% of photos could be classified as inappropriate images for a LinkedIn business community.  This would include beach shots, drunken bar shots, the infamous “I photographed myself” (mirror or hand extended), or group birthday photos.

5 Tips for a Professional Online Photo

  • Have a photo taken specifically for your LinkedIn (or any other online business community) account.  All too often, people make the mistake of using a Facebook party picture, as it is already easily available and accessible.
  • Make sure to wear proper attire that builds the image you want to project on behalf of your business.  If you are working for a corporation and are logging into LinkedIn on behalf of the business, the company you work for may have (or have access to) a corporate photographer.
  • Get the lighting right.  When it comes to a portrait, lighting is key.  Either a slight split lighting or Rembrandt lighting technique (check out the link).
  • Keep a casual smile, a little more than what they allow for a passport, but not a full-on smile. Keep it professional.
  • The best images are shot just slightly below the shoulder line.  Remember, this is a professional profile, not an online dating site where you want to show off your body.

Take a look around the LinkedIn community and see what most professionals are using. This will give you further indication as to what works and what doesn’t.  When you see someone in a bikini at the beach, or drinking with his buddies, are these really people that you would want to engage any type of business activity with?  Get your photo right.  Aside from some text, it is the first thing people are going to see before passing to the next person.

Pat C

Thank you for the superior service you have provided us. You truly are a 24-7 operation and then some. Your suggestions and recommendations hit the mark!

Wes –

Your service has really been worth the money for me. I had read a warning about using online distribution companies but I figured I’d give you guys a try and see how it went(btw, I found your site when I searched for “free press releases” – but decided to spend some money trying to get this story out after I visited your site).

I had attempted to use a publicist previously when the heavy metal lead singer of Biohazard, Evan Seinfeld, (and, uhm, his porn star wife Tera Patrick…who apparently is more famous) used my site to look for his dog. It was my personal attempts to get the “news” online that succeeded and not the publicists free attempt at showing me what he could do…so I believe in the power of using the web. Although the actual stories this time around haven’t generated a whole lot of traffic (only about double my average…so around 400-500 visitors a day instead of 200-300), the back links and follow up coverage that I expect should make the whole thing worth while. And I figured it would go this way anyhow.

For example, I was contacted today from the CBS news affiliate in Cincinnati about them doing my story on the news tomorrow as part of their Troubleshooter report. I expect this kind of stuff to continue to trickle around for a while. I’ll be sure to use you guys again the next time a celebrity uses my site to try to find their lost dog. And my brother, who runs a computer consulting / software firm, plans on using you guys for a press release in a few months.


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Our blog is here to discuss an array of topics including public relations, search engine optimization (SEO), marketing and of course to keep you up to date with what is new at

We welcome your feedback and comments.


ABOUT 24-7 Press Release

Launched in 2004, is a leader in the online press release distribution industry. Through our multi-channel distribution network, helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers, and websites. supports businesses in building brand awareness, increasing visibility on the web, and enhancing SEO to help boost sales.

Today, has a database of over 100,000 members and has distributed nearly 200,000 press releases. Business owners recognize the importance of an invaluable press release service which is why has become the preferred choice by so many companies.

24-7 Press Release has been mentioned as a valuable marketing resource in over 80 books on


24-7 Press Release strives for excellence in providing publishers with a cost effective and affordable press release distribution service delivering compelling and newsworthy stories to the world.


24-7 Press Release respects the privacy of all our registered users which is why we will never give out, distribute or sell any of our user’s information.

24-7 Press Release is committed to providing only the best in quality news. We will not publish news articles or stories that we feel is unfit for publication through our service. Such stories include promotion of violence, hatred, racism, pornography/sexually explicit information, advertisements or releases that are written for the purpose of bringing harm or damage to a third party.

Cheryl Kaye Tardif – Bestselling author of Whale Song, The River and Divine Intervention

Excellent Press Release Distribution ServiceNot only has your service been easy to use and cost effective for all the businesses I have promoted over the years, it has brought me recognition from far sources. My personal press releases for have resulted in numerous international media interviews, more traffic to my website and higher sales of my novels. I now use your service almost exclusively, and I am very pleased with all that 24-7 has to offer. Thank you!

Cheryl Kaye Tardif – bestselling author of Whale Song, The River and Divine Intervention

Press Release Distribution Frequency

How often for press release distributionThe general ‘rule of thumb’ is once to twice a month. However, if you do not have any news worth mentioning, then once a month is acceptable. Most companies have something worth writing about each month. Companies often go through changes in management, products, services or other changes.

Are you hiring some new executive from a Fortune 500 company? Have you imported some new widget that no one else has? Do you have a new product that the public needs to know about? Do you have a hot new service? Or one you plan to offer in the future? These are just a few ideas to keep in mind.

As long as you have a story to tell that is interesting to the general public and to editors and journalists, a press release may also be viewed as a way of brand marketing. People will begin to recognize your company name in the news. And once you impress an editor or journalist, they will look for your releases.

Although a new company on a shoestring budget may find a press release expensive, in the grand scale of marketing, the investment in a well distributed release can really pay off. This type of marketing may reach further than any other type of advertising.

Keep in mind, if you have some good news to share with the media, a press release is an excellent way to enhance your search engine optimization (SEO).

Perform a Pre-Edit Of Your Press Release Before Submitting it.

Review and edit your press releaseA poorly written press release will be a very fast turn off for any journalist or editor and will reflect negatively on a company or individual. Although some of the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-edit your press release, you drastically reduce the chance for error.

Here is a quick checklist for editing:

• Use a program like MS Word to write your press release so that you can spell check and grammar check automatically. But remember, these tools are not foolproof. • Carefully edit your release, line by line. • Read your release out loud and re-edit. • Print your press release. By printing your press release and reading a paper copy, you are more likely to catch errors, especially in longer press releases. • Have a coworker or friend review your press release. Sometimes another set of eyes will catch errors you’ve missed or inadvertently tuned out. • Wait until the morning and re-read your press release. You would not believe what a difference a night of sleep can do for you when you are writing.

If everything reads well and there are no errors, submit your press release for distribution.

24-7 Press Release Distribution Newswire is currently working with a couple of editors to be able to offer the writing service or editing service for your press release. Although this feature is not currently available, we are working on this for you.

Media Within Your Press Release

Media within your press releaseImagine your local newspaper with no image on the front page, just straight text. Try to picture any major entertainment magazine with no images of your favorite celebrities. How interested would you be in reading these?

Images and video receive attention, and they are worth more than words. That is why magazines are so popular. Adding images within a press release increases the readability of your release. They are a great way to display your company’s logo or your products. Think of it as a method of branding.

At, we allow you to attach images to your press release. Depending on which package you select, you may also add a short (up to two minutes) video.

When selecting our Mass Media Distribution program, we are unable to attach an image directly to the press release for distribution, but rather we include a link to your image on our site. Press release distribution with images is difficult as many different news sites have different formats.

Quote Permissions and Attribution

Typing press releaseWhen writing your press release, you may want to quote something someone has said or something you have read. Having permission to use a quote is particularly important, especially if it is longer than a single short sentence.  If it is possible to be taken in a negative way, the consequences could be detrimental.

If you want to quote something you have read (copyrighted information) within your press release and do not attain written permission to use this information, you may be held liable and a lawsuit may result, something no company wants. If you personally know the individual, verbal permission may be all that is required. If you are unsure, it is best to receive permission in writing.

An attribution is simply the acknowledgement or credit of your source of information or of the quote. Most well written press releases use attributions. When quoting copyrighted material, be sure to state the source of the quote, including the date or a link. Be sure to include the full name of the individual who made the quote and their occupational title or company position.

If you are using facts and statistics to enhance your story, make sure that you provide source attributions. The reason for this is simple. It adds credibility. If you publish figures or information without a viable source reference, people might assume “it must be too good to be true”, even though your information may be accurate. Without proper source attributions, your information may appear to be stretching the truth, and this could lead to your press release being overlooked.

Bad example: “XYZ is to raise rates” and XYZ Corporation will capitalize on this.

In the above example, there is no attribution. The example does not state who made the quote, or who is commenting on the quote or their position. This also lacks source and date information.

Good example: “XYZ is to raise rates and this is something we will capitalize on,” stated John Doe, marketing manager of XYZ Corporation, in the February 1, 2004 edition of the Sun Newspaper.

In this example, the source, name and position of the person making the comment is clearly stated and does not leave the reader wondering about the credibility of the press release.