Archives for January 27, 2012

Pat C

Thank you for the superior service you have provided us. You truly are a 24-7 operation and then some. Your suggestions and recommendations hit the mark!

Wes –

Your service has really been worth the money for me. I had read a warning about using online distribution companies but I figured I’d give you guys a try and see how it went(btw, I found your site when I searched for “free press releases” – but decided to spend some money trying to get this story out after I visited your site).

I had attempted to use a publicist previously when the heavy metal lead singer of Biohazard, Evan Seinfeld, (and, uhm, his porn star wife Tera Patrick…who apparently is more famous) used my site to look for his dog. It was my personal attempts to get the “news” online that succeeded and not the publicists free attempt at showing me what he could do…so I believe in the power of using the web. Although the actual stories this time around haven’t generated a whole lot of traffic (only about double my average…so around 400-500 visitors a day instead of 200-300), the back links and follow up coverage that I expect should make the whole thing worth while. And I figured it would go this way anyhow.

For example, I was contacted today from the CBS news affiliate in Cincinnati about them doing my story on the news tomorrow as part of their Troubleshooter report. I expect this kind of stuff to continue to trickle around for a while. I’ll be sure to use you guys again the next time a celebrity uses my site to try to find their lost dog. And my brother, who runs a computer consulting / software firm, plans on using you guys for a press release in a few months.


Welcome to the Blog.

Our blog is here to discuss an array of topics including public relations, search engine optimization (SEO), marketing and of course to keep you up to date with what is new at

We welcome your feedback and comments.


ABOUT 24-7 Press Release

Launched in 2004, is a leader in the online press release distribution industry. Through our multi-channel distribution network, helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers, and websites. supports businesses in building brand awareness, increasing visibility on the web, and enhancing SEO to help boost sales.

Today, has a database of over 100,000 members and has distributed nearly 200,000 press releases. Business owners recognize the importance of an invaluable press release service which is why has become the preferred choice by so many companies.

24-7 Press Release has been mentioned as a valuable marketing resource in over 80 books on


24-7 Press Release strives for excellence in providing publishers with a cost effective and affordable press release distribution service delivering compelling and newsworthy stories to the world.


24-7 Press Release respects the privacy of all our registered users which is why we will never give out, distribute or sell any of our user’s information.

24-7 Press Release is committed to providing only the best in quality news. We will not publish news articles or stories that we feel is unfit for publication through our service. Such stories include promotion of violence, hatred, racism, pornography/sexually explicit information, advertisements or releases that are written for the purpose of bringing harm or damage to a third party.

Cheryl Kaye Tardif – Bestselling author of Whale Song, The River and Divine Intervention

Excellent Press Release Distribution ServiceNot only has your service been easy to use and cost effective for all the businesses I have promoted over the years, it has brought me recognition from far sources. My personal press releases for have resulted in numerous international media interviews, more traffic to my website and higher sales of my novels. I now use your service almost exclusively, and I am very pleased with all that 24-7 has to offer. Thank you!

Cheryl Kaye Tardif – bestselling author of Whale Song, The River and Divine Intervention

Press Release Distribution Frequency

How often for press release distributionThe general ‘rule of thumb’ is once to twice a month. However, if you do not have any news worth mentioning, then once a month is acceptable. Most companies have something worth writing about each month. Companies often go through changes in management, products, services or other changes.

Are you hiring some new executive from a Fortune 500 company? Have you imported some new widget that no one else has? Do you have a new product that the public needs to know about? Do you have a hot new service? Or one you plan to offer in the future? These are just a few ideas to keep in mind.

As long as you have a story to tell that is interesting to the general public and to editors and journalists, a press release may also be viewed as a way of brand marketing. People will begin to recognize your company name in the news. And once you impress an editor or journalist, they will look for your releases.

Although a new company on a shoestring budget may find a press release expensive, in the grand scale of marketing, the investment in a well distributed release can really pay off. This type of marketing may reach further than any other type of advertising.

Keep in mind, if you have some good news to share with the media, a press release is an excellent way to enhance your search engine optimization (SEO).

Perform a Pre-Edit Of Your Press Release Before Submitting it.

Review and edit your press releaseA poorly written press release will be a very fast turn off for any journalist or editor and will reflect negatively on a company or individual. Although some of the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-edit your press release, you drastically reduce the chance for error.

Here is a quick checklist for editing:

• Use a program like MS Word to write your press release so that you can spell check and grammar check automatically. But remember, these tools are not foolproof. • Carefully edit your release, line by line. • Read your release out loud and re-edit. • Print your press release. By printing your press release and reading a paper copy, you are more likely to catch errors, especially in longer press releases. • Have a coworker or friend review your press release. Sometimes another set of eyes will catch errors you’ve missed or inadvertently tuned out. • Wait until the morning and re-read your press release. You would not believe what a difference a night of sleep can do for you when you are writing.

If everything reads well and there are no errors, submit your press release for distribution.

24-7 Press Release Distribution Newswire is currently working with a couple of editors to be able to offer the writing service or editing service for your press release. Although this feature is not currently available, we are working on this for you.

Media Within Your Press Release

Media within your press releaseImagine your local newspaper with no image on the front page, just straight text. Try to picture any major entertainment magazine with no images of your favorite celebrities. How interested would you be in reading these?

Images and video receive attention, and they are worth more than words. That is why magazines are so popular. Adding images within a press release increases the readability of your release. They are a great way to display your company’s logo or your products. Think of it as a method of branding.

At, we allow you to attach images to your press release. Depending on which package you select, you may also add a short (up to two minutes) video.

When selecting our Mass Media Distribution program, we are unable to attach an image directly to the press release for distribution, but rather we include a link to your image on our site. Press release distribution with images is difficult as many different news sites have different formats.

Quote Permissions and Attribution

Typing press releaseWhen writing your press release, you may want to quote something someone has said or something you have read. Having permission to use a quote is particularly important, especially if it is longer than a single short sentence.  If it is possible to be taken in a negative way, the consequences could be detrimental.

If you want to quote something you have read (copyrighted information) within your press release and do not attain written permission to use this information, you may be held liable and a lawsuit may result, something no company wants. If you personally know the individual, verbal permission may be all that is required. If you are unsure, it is best to receive permission in writing.

An attribution is simply the acknowledgement or credit of your source of information or of the quote. Most well written press releases use attributions. When quoting copyrighted material, be sure to state the source of the quote, including the date or a link. Be sure to include the full name of the individual who made the quote and their occupational title or company position.

If you are using facts and statistics to enhance your story, make sure that you provide source attributions. The reason for this is simple. It adds credibility. If you publish figures or information without a viable source reference, people might assume “it must be too good to be true”, even though your information may be accurate. Without proper source attributions, your information may appear to be stretching the truth, and this could lead to your press release being overlooked.

Bad example: “XYZ is to raise rates” and XYZ Corporation will capitalize on this.

In the above example, there is no attribution. The example does not state who made the quote, or who is commenting on the quote or their position. This also lacks source and date information.

Good example: “XYZ is to raise rates and this is something we will capitalize on,” stated John Doe, marketing manager of XYZ Corporation, in the February 1, 2004 edition of the Sun Newspaper.

In this example, the source, name and position of the person making the comment is clearly stated and does not leave the reader wondering about the credibility of the press release.

Can the General Public Understand Your Press Release?

Your goal is to communicate your news using everyday language, so avoid overusing technical jargon. Not everyone understands your particular industry or its terminology as well as you.

Excess jargon will confuse your reader and may be enough for a journalist to pass over your release for one that is easier to understand. Leave the technical details for the phone call or follow up email. Once an editor contacts you, you might then give an interview or go into more depth on your particular topic. Chances are the editor will be more familiar with your industry, since he has taken the time to contact you.

Avoid flowery language, redundant expressions and unnecessary adjectives. These will detract from your story. And do not embellish or exaggerate your press release. If your release is written with embellishments, you will very quickly lose credibility. Keep in mind that this loss of credibility will carry over to future releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember the experience. This means the next time you submit a press release, which may be accurate the second time around, it will not be looked at because the journalist will remember you as someone who embellishes your press releases.

Content is Key: Start Strong and Sell the Benefits

As mentioned in Section 1, your press release should have a strong, catchy headline and summary. Next, ensure that the first paragraph answers some of the important questions, such as Who, What, When, Where and Why. Use one or two statistics here, as long as you do not go overboard. Remember: these first elements must grab the reader and make them interested in learning more, or you will lose potential media support and that second level exposure.

Content is key - Press Release DistributionThe point of a release is to entice the reader or journalist to contact you for further information. You do not need to reveal your company’s entire history. A well written press release does not need to be a novel. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece of information to fill a spot within a magazine, newspaper or web site. Have you ever seen short snip-its on one side of a magazine, or down the side of a web page? Guess where the information comes from?

We cannot stress enough the importance of a well written press release. The content within your press release should be accurate, easy to read, to the point and interesting to your target audience. And a carefully written and informative press release will be sure to capture the eyes of journalists.