Create a Press Release that is Engaging

An engaging press release that includes an interesting ‘hook’ or angle is an tremendous way to receive exposure for your product or service.  This may lead to media interviews with potential appearances on television and radio stations, along with inclusion in newspapers or magazines.


The idea behind a release is to capture the attention of your audience, whether this is your home town, state, province, country or international market, and educate them about your product or service.  Another benefit of your press release is to assist with online exposure and search engine optimization (SEO).


We cannot stress enough the importance of a well written press release with proper formatting. We are continually coming across inaccurate, poorly written or unedited press releases that simply will not be read. They become a waste of time to journalists who are already bogged down with information overload. And some releases are just not publishable.

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