The general ‘rule of thumb’ is once to twice a month. However, if you do not have any news worth mentioning, then once a month is acceptable. Most companies have something worth writing about each month. Companies often go through changes in management, products, services or other changes.
Are you hiring some new executive from a Fortune 500 company? Have you imported some new widget that no one else has? Do you have a new product that the public needs to know about? Do you have a hot new service? Or one you plan to offer in the future? These are just a few ideas to keep in mind.
As long as you have a story to tell that is interesting to the general public and to editors and journalists, a press release may also be viewed as a way of brand marketing. People will begin to recognize your company name in the news. And once you impress an editor or journalist, they will look for your releases.
Although a new company on a shoestring budget may find a press release expensive, in the grand scale of marketing, the investment in a well distributed release can really pay off. This type of marketing may reach further than any other type of advertising.
Keep in mind, if you have some good news to share with the media, a press release is an excellent way to enhance your search engine optimization (SEO).Google+