Today In History – February 7, 2012

1950 – The United States recognizes Vietnam under the leadership of Emperor Bao Dai, not Ho Chi Minh who is recognized by the Soviets.

1963 – The Mona Lisa is put on display at the Metropolitan Museum of Art in New York.

1964 – The British band The Beatles are greeted by 25,000 fans upon their arrival in the United States at JFK Airport.

1965 – U.S. jets hit Don Hoi guerrilla base in reprisal for the Viet Cong raids.

1968 – North Vietnamese use 11 Soviet-built light tanks to overrun the U.S. Special Forces camp at Lang Vei at the end of an 18-hour long siege.

1978 – Ethiopia mounts a counter attack against Somalia.

1983 – Iran opens an invasion in the southeast of Iraq.

1985 – Sports Illustrated released its annual swimsuit edition. It was the biggest regular edition in the magazine’s history, weighing in at 218 pages. Paulina Porizkova joined Cheryl Tiegs and Christie Brinkley as the only models to make the cover more than once.

1985 – New York, New York became the official anthem of the Big Apple. The announcement was made by then New York mayor, Ed “How’m I Doin’?” Koch. Sinatra fans rejoiced at the honor.

1987 – Madonna’s Open Your Heart hit #1 in the U.S. It was the third straight number-one single from her True Blue album.

Being Second Isn’t Always Bad

Press Release Distribution - Being 2nd BestIn this day and age of information, technology and the Internet, online business and competition are booming.

If your online business is in an industry where the competition is relatively low, being a second runner-up or third isn’t always bad.  If you are in an industry where your main competitor is bringing in $100 million, having even 5% of that market is still $5 million!

Winning business from a strong competitor requires positioning yourself to be able to take advantage of this.  This may come in the form of price point or a more superior product in a different way.  The one important factor to keep in mind is to ensure that you really do have a quality product and service.  If this does not exist, do not even attempt the effort.

Once you have a product with competitive pricing, it is time to put your marketing plan in to action. There is no magic bullet, but a few of these tips can go a long way.

  1. Be sure to have (at least) a brief marketing plan of how you are going to launch, and continue to advertise your business.
  2. If you have an existing business, keep a focus on customers that are most profitable, continue to make presentations that are of high quality and do not forget about your existing customers and keeping them happy.
  3. In the online world, there are options such as pay-per-click advertising with large search engines, registration with hundreds if not thousands of directories, and a press release.  There is no one magic marketing activity, however a press release distribution service like 24-7PressRelease.com is a tool that can go a long way as part of your marketing toolkit. Pay per click can cost upwards of $5 – $10 per click depending on the industry you are in.  Press Release Distribution - NewsA single press release can cost only $49, or for something with more reach $89, which has the potential to receive thousands of views. Try to imagine the cost of 1,000 clicks of “pay per click advertising” at cost of $5.00 per click!
  4. Social media marketing.  Again, not a magic solution, however having a Twitter, LinkedIn and Facebook account provides another way for your customers to find you and reach out to you.

Look at what your competitor is doing.  What they are doing may not necessarily be the optimal way of marketing, however if they are at the top of their industry, they must be doing something right.  Learn from this.  You may not be able to do everything they are doing, but again, you are not trying to be #1.

Be consistent with updates and marketing. This means a regular press release with great information to share about your business, regular posts on blogs or to Facebook, but be sure to make the information valuable.

Hopefully this article has provided you with some basic starter tips to getting your marketing strategy on the right tracks.