Archives for February 21, 2012

CiCi’s Pizza Breaks New Ads

Publicis Dallas-created multimedia campaign introduces “The Hog Fest” pizza.

COPPELL, TX, February 21, 2012 CiCi’s Pizza debuts its new advertising campaign, titled “There’s More Where That Came From,” this week featuring TV, digital and in-store elements. The campaign’s first spot will introduce the newest addition to the CiCi’s Pizza buffet – The Hog Fest pizza, topped with crisp bacon, Italian sausage, sliced ham and pepperoni.

The campaign, which launched on Feb. 20 and is the company’s first with its recently hired agency of record, Publicis Dallas, uses humor to bring the CiCi’s pizza offerings to life and draw attention to the wide variety guests will find on the CiCi’s custom buffet.

“CiCi’s has a great quality and variety story to tell, and this campaign reflects what our brand is all about, beyond price,” said CiCi’s Pizza Chief Marketing Officer Nancy Hampton. “The ad campaign is driven by our innovative pizzas like The Hog Fest, which elevate our buffet to something special and distinctive that guests can’t get anywhere else.”

The Hog Fest, which soft launched nationwide the week of Feb. 13, is the first of several pizzas CiCi’s will introduce in 2012 to add unique varieties to its famous buffet.

“CiCi’s gives its guests more of everything for their dollar – more quality, more variety and more service – which inspired the tagline, ‘There’s More Where That Came From,'” said Publicis Dallas EVP & Executive Creative Director Shon Rathbone. “CiCi’s is about family fun and great food for a great value, and the campaign brands each pizza with unique, colorful personalities to communicate that message.”

The new advertising and product introductions are part of the company’s continuing 10-year “Build the Brand” initiative to add 500 new restaurants by 2020. Progress in 2011 included 22 new restaurant openings, representing a nearly 25 percent increase in new locations over the previous year, and multiple new partnerships such as teaming with Publicis Dallas.

About CiCi’s Pizza
Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985 and is now one of the nation’s fastest growing pizza chains. The family-oriented restaurant, known for its pizza, pasta, salad, soup and dessert buffet, has about 600 restaurants in 35 states. In 2011, Zagat recognized CiCi’s on its list of most child-friendly fast-food chains, and Entrepreneur named CiCi’s first in its category on the Franchise 500 list. In 2010, CiCi’s was named to Inc. Magazine’s top 5,000 list, and to Parents’ list of top family-friendly restaurants. Nation’s Restaurant News ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past four years.

For more information about CiCi’s, visit or

For information on franchising, visit or call 972-745-9316.

About Publicis Dallas
Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. Publicis Dallas clients include: CiCi’s Pizza, Nestle, GSK, and ServiceMaster brands TruGreen and Terminix, among others.

LGR Unveils World’s First Triple Isotope Analyzer for Water

MOUNTAIN VIEW, CA, February 21, 2012 — Los Gatos Research (LGR), the leader in precision trace gas analyzers, has introduced the world’s first triple isotope analyzer for direct simultaneous measurement of delta-17O, delta-18O, and delta-2H ratios in liquid water and water vapor samples. The IWA-46EP is capable of automated, continuous or batch operation, and delivers isotopic sensitivity and precision comparable to reference isotope ratio mass spectrometer (IRMS) laboratories. And, like other LGR EP-series analyzers, this new instrument incorporates proprietary thermal control, enabling accurate and precise measurements over a wide range of ambient temperatures (0 – 45 degrees C). Together with its rugged, compact packaging, this makes the IWA 46EP ideal for remote and even airborne operation, as well as for routine laboratory use.

Traditional water isotope analysis performed using IRMS technology requires extensive sample preparation and a skilled, experienced operator. Oxygen and hydrogen ratios are separately processed, with 17O being particularly cumbersome for IRMS. In contrast, the IWA-46EP measures all three isotopes simultaneously, directly from water-based samples, including seawater and bodily fluids. Moreover, the measurement process is automated, requiring minimal operator skill. And unlike IRMS, the IWA-46EP needs neither expensive consumables nor frequent calibration.

Applications for the IWA-46EP include atmospheric chemistry, hydrology, water cycle studies and medical diagnostics, where water isotopes can be used to determine metabolic efficiency and energy expenditure.

“We have been using a LGR isotope analyzer for several years to measure delta-18O and delta-2H ratios in waters from plant leaves and stems, as well as from soil,” states Tim Griffis, Assoc. Professor at the University of Minnesota. “We use these types of data in conjunction with isotopic CO2 data to investigate linkages between hydrology and the carbon cycle. The ability to simultaneously measure delta-17O could add important additional insights regarding atmospheric moisture sources since the oxygen-17 excess appears to be influenced by kinetic fractionation during evaporation and is sensitive to humidity conditions in the source region.”

LGR precision gas analyzers are based on the company’s patented Off-axis Integrated Cavity Output Spectroscopy (OA-ICOS) technology, a fourth generation, cavity-enhanced laser absorption technique. This unique approach is both more rugged and more precise than earlier cavity-enhanced techniques, such as conventional cavity ringdown spectroscopy (CRDS), because the performance of OA-ICOS does not need ultra-precise alignment or sub nanometer stability of its optics, or a high degree of thermal control. This ensures higher absolute accuracy, longer maintenance intervals, higher reliability and reduced cost of ownership.

LGR ( makes the world’s most precise, rugged and reliable instruments for measurements of trace gases and isotopes. LGR instruments have been deployed by scientists for acquiring the most accurate measurements possible on all seven continents, in unmanned aerial vehicles, in mobile laboratories, on research and commercial aircraft, and in undersea vehicles.