Today In History – April 30, 2012

  1812 – There aren’t many states that can boast an abundance of pelicans, but Louisiana, the 18th state to enter the United States of America, has plenty. That’s why it calls itself the Pelican State and the state bird is the eastern brown pelican. Named in honor of Louis XIV of France, Louisiana has several other nicknames: Sportsman’s Paradise, Sugar State, and Creole State. The capital of Louisiana is Baton Rouge and the beautiful magnolia is its adopted flower while the state tree is the bald cypress. All together now, let’s sing You are My Sunshine, Louisiana’s state song. Give Me Louisiana is also considered a state song, and the state motto is: Union, justice and confidence. We’re not too confident in choosing which song to sing, though.

1889 – The first national holiday in the United States was celebrated. The citizens of the U.S. observed the centennial of George Washington’s inauguration. Although this is no longer a national holiday, you’ll be happy to know that there are now at least half a dozen holidays — most on Mondays — that give folks in the U.S. a day off from work and a reason to have a parade, picnic, or go shopping at the mall to take advantage of the holiday sales. These national holidays include: New Year’s Day, Martin Luther King’s Birthday, President’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day and Thanksgiving Day.

1900 – Train engineer Casey Jones was killed when trying to save the Cannonball Express as it highballed its way through Vaughn, MS. The famous song about Jones is loosely relatable to the train accident which cost the railroad engineer his life.

1903 – Victor Records made its first Red Seal recording this day. The premiere disk featured Ada Crossley, an opera contralto.

1922 – Charlie Robertson of the Chicago White Sox pitched the major league’s fifth perfect game. The Chisox defeated the Detroit Tigers, 2-0.

1939 – The first railroad car equipped with fluorescent lights was put into service. The train car was known as the General Pershing Zephyr.

1939- Baseball’s ‘Iron Horse’, Lou Gehrig, played his last game with the New York Yankees on this day.

1939 – Public Television began. President Franklin D. Roosevelt became the first chief executive to appear on TV. Roosevelt spoke at the opening ceremonies of the New York World’s Fair in Flushing, NY on WNBT in New York.

1940 – Jimmy Dorsey and his band recorded the bandleader’s signature song, Contrasts, for Decca Records. The song went on to become one of the most familiar big band themes of the era.

1940 – Belle Martell was licensed in California by state boxing officials to be the first American woman prize-fight referee!

1944 – The New York Giants (of baseball) whipped the Brooklyn Dodgers 26-8. They also set a major-league record for runs driven in by a team in a single game.

1945 – “How would you like to be queen for a day!” That opening line, delivered by host, Jack Bailey, was first heard on Mutual radio on this day. The first Queen for a Day was Mrs. Evelyn Lane. Years later Bailey would take the show to TV for a long, popular run.

1945 – Arthur Godfrey began his CBS radio morning show. His theme was Seems Like Old Times. Arthur Godfrey Time ran until this very same day in 1972. Godfrey’s show was different in that he used live talent and not records. His popularity with listeners was the major reason that several sponsors gave Godfrey the freedom to ad-lib their commercials and, from time to time, joke about the products as well.

1947 – Maps had to be changed as Boulder Dam was changed back to its original name, Hoover Dam. Some people, mostly those who live in the community of Boulder, Nevada, still refer to the dam as Boulder Dam. Many of them think that changing the dam’s name was a damn shame.

1953 – Frank Sinatra and Nelson Riddle became a team this day at Capitol Records in Hollywood. Sinatra’s new musical style, under Riddle’s direction, brought the crooner to the top of the record world for the second time in his illustrious career.

1964 – TV sets would be drastically different after a ruling by the FCC stating that all TV receivers should be equipped to receive both VHF (channels 2-13) and the new UHF (channels 14-83). As a result, TV dealers scrambled to unload their VHF-only models as fast as possible. Antenna manufacturers were kept busy, as the new UHF receivers required new antennas too.

1975 – Saigon — and all of Vietnam — fell into communist hands this day, the unofficial end of the Vietnam War. As the U.S. withdrew completely from Saigon, the old noncommunist capital fell to North Vietnamese tanks. Americans commemorate the fall of Saigon with memorial services for the 58,153 Americans who died in Southeast Asia during the war.

1985 – The National Basketball Association set an all-time season attendance record as 19,506,355 fans attended games in arenas around the league. Seven NBA cities — Boston, Chicago, Houston, Dallas, Detroit, Los Angeles and Philadelphia — drew over a million fans each in the 1984-85 basketball season.

1987 – Three more compact discs of music by The Beatles went on sale for the first time. The discs were Help!, Rubber Soul and Revolver. All became hits again for the Fab Four.

Birthdays
April 30
1899 – Ellis Wilson
artist: Guggenheim Fellowship winner [1944]; The Open Market of Charleston, Haitian Funeral Procession; died Jan 1, 1977

1908 – Eve Arden (Eunice Quedens)
Emmy Award-winning actress: Our Miss Brooks [1953], Anatomy of a Murder, Grease, Stage Door, Tea for Two; died Nov 12, 1990

1914 – Vermont Royster
Pulitzer Prize-winning writer, editor: The Wall Street Journal; columnist: Thinking Things Over; author: Journey through the Soviet Union, A Pride of Prejudices, My Own, My Country’s Time: A Journalist’s Journey; died July 22, 1996

1916 – Robert Shaw
conductor: Robert Shaw Chorale; music director of Atlanta Symphony Orchestra and Chorus; died Jan 25, 1999

1923 – Percy Heath
jazz musician: bass: founder of Modern Jazz Quartet; group: The Heath Brothers; died Apr 27, 2005

1923 – Al Lewis (Albert Meister)
actor: The Munsters, Car 54 Where are You?, My Grandpa is a Vampire, Married to the Mob; died Feb 3, 2006

1926 – Cloris Leachman
Academy Award-winning actress: The Last Picture Show [1971]; Emmy Award-winner: A Brand New Life [1972-73], The Mary Tyler Moore Show [1973-74], Cher [1974-75], Screen Actor’s Guild 50th Anniversary Celebration [1983-84]; Phyllis, Backstairs at the White House, The Facts of Life

1933 – Willie Nelson
singer: see Willie Nelson Day [above]

1938 – Gary Collins
actor: Born Free, The Iron Horse, Roots, The Sixth Sense, The Wackiest Ship in the Army

1940 – Burt Young
actor: Excessive Force, A Family Matter, Rocky series, Once Upon a Time in America, Convoy, Chinatown, Cinderella Liberty, Roomies

1941 – Johnny Farina
musician: rhythm guitar: group: Santo & Johnny: Sleepwalk, Tear Drop

1943 – Bobby Vee (Robert Velline)
singer: Devil or Angel, Rubber Ball, Take Good Care of My Baby, Run to Him, The Night Has a Thousand Eyes, Come Back when You Grow Up

1944 – Jill Clayburgh
actress: An Unmarried Woman, Luna, Portnoy’s Complaint, Semi-Tough, The Silver Streak, Terminal Man, Firestorm: 72 Hours in Oakland, Honor Thy Father and Mother; died Nov 5, 2010

1944 – Richard Shoff
singer: group: The Sandpipers: Guantanamera, Come Saturday Morning

1946 – Don Schollander
Olympic Hall of Famer: 1st swimmer to win 4 gold medals in one Olympics [1964], also won two gold in 1968; International Swimming Hall of Famer: set 8 world records in the 400-meter freestyle and 9 in the 200-meter in his career; Sullivan Award (U.S. outstanding athlete [1964]

1948 – Perry King
actor: A Cry in the Night, Kaleidoscope, The Lord’s of Flatbush, Mandingo, Search and Destroy, Switch

1953 – Merrill Osmond
singer: [w/Jessica Boucher]: You’re Here to Remember, I’m Here to Forget; group: The Osmonds: Anytime; brother of Alan, Donny, Jay, Marie, Wayne, Jimmy

1967 – Turbo B (Durron Butler)
rap singer: group: Snap

Click to Order Those Were the Days Deluxe

Chart Toppers
April 30
1944
I Love You – Bing Crosby
It’s Love, Love, Love – The Guy Lombardo Orchestra (vocal: Skip Nelson)
San Fernando Valley – Bing Crosby
Too Late to Worry, Too Blue to Cry – Al Dexter

1952
Wheel of Fortune – Kay Starr
Anytime – Eddie Fisher
Blacksmith Blues – Ella Mae Morse
(When You Feel like You’re in Love) Don’t Just Stand There – Carl Smith

1960
Stuck on You – Elvis Presley
Sink the Bismarck – Johnny Horton
Sixteen Reasons – Connie Stevens
He’ll Have to Go – Jim Reeves

1968
Honey – Bobby Goldsboro
Cry like a Baby – The Box Tops
Young Girl – The Union Gap
The Legend of Bonnie and Clyde – Merle Haggard

1976
Disco Lady – Johnnie Taylor
Let Your Love Flow – Bellamy Brothers
Right Back Where We Started From – Maxine Nightingale
Together Again – Emmylou Harris

1984
Against All Odds (Take a Look at Me Now) – Phil Collins
Hello – Lionel Richie
Hold Me Now – The Thompson Twins
Right or Wrong – George Strait

(SEO) Search Engine Optimization – “About The Title Tags”

One of my main strengths in starting the 24-7PressRelease.com press release distribution web site was not only the business side, however the promotional side of things.

You can create a website, but if no one ever sees it, what good is it.  You have to be seen in Google.  If you currently search for “Press Release Service“, 24-7PressRelease.com continually shows up in the top couple of results.  This is not by fluke. This has been through A LOT of hard work, and following what Google looks for and always using clean, white hat methods.  NEVER stray to the dark side. It is not worth it.

Part of my knowledge has been through following Jill at High Rankings.  I like to keep an eye on her site, and see what is new and what is going on in the SEO / Search Engine Optimization industry.

I would like to share one of her articles that is information on the Title Tag:

Rechecked for Accuracy Jan. 2012
By

What Is a Title Tag?

The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings.

In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.

Search Engines and Title Tags

Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so. Yet, even though this has been common knowledge among SEO professionals for at least 10 years, it is often overlooked by webmasters and others attempting to optimize their websites for targeted search engine traffic.

Do Company Names Belong in the Title Tag?

The answer is a resounding YES! I’ve found that it’s fine to place your company name in the title, and (gasp!) even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I’d say it’s essential. Even if you’re not a well-known brand yet, chances are you’d like to be, right? The title tag gives you a great opportunity to further this cause.

This doesn’t mean that you should put *just* your company name in the title tag. Even the best-known brands will benefit from a few good descriptive phrases added, because they will enhance your brand as well as your search engine traffic. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who have never heard of you but seek the products or services you sell.

Title Tags Should Contain Specific Keyword Phrases

For example, if your company is “Johnson and Smith Inc.,” a tax accounting firm in Texas, you would want your company’s site to appear in the search engine results for searches on phrases such as “Texas tax accountants” and “CPAs in Texas.” (Be sure to do your keyword research to find the best phrases!) If you prefer to work with people only in the Dallas area, you’d need to be even more specific by adding geographical modifiers to your title tags, such as “Dallas tax accountants.”

Using our Dallas accountant example, you might create a title tag like this one:

Johnson and Smith Tax Accountants in Dallas

or you might try:

Johnson and Smith – Dallas CPAs

However, there’s more than enough space in the title tag to include both of these important keyword phrases. I find that using 10 to 12 words in my title tags works great.

One way to include two keyphrases would be like this:

Johnson and Smith – Dallas Tax Accountants – CPAs in Dallas, TX

I’ve always liked the method of separating phrases with a hyphen; however, in today’s competitive marketplace, how your listing appears in the SERPs is a crucial aspect of your SEO campaign. After all, if you have high search engine rankings but your targeted buyers aren’t clicking through, it won’t do you much good.

The idea is to write compelling titles as opposed to simply factual ones, when you can. But it also depends on the page, the type of business, the targeted keyword phrases, and many other factors. There’s nothing wrong with the title tag in my above example. If you were looking for a tax accountant in Dallas and saw that listing at Google, you’d probably click it. (Note: Don’t worry if some of your visible title tag info gets cut off when the search engines display your page’s info; they are still indexing all the words contained within it.)

Still, you could make it a readable sentence like this:

Johnson and Smith are Tax Accountants and CPAs in Dallas, TX

I’m not as thrilled with that one. I had to remove the exact phrase “Dallas Tax Accountants” because it wouldn’t read as well if it said:

Johnson and Smith are Dallas Tax Accountants and CPAs in Dallas, TX

It sounds redundant that way, as if it were written only for the search engines.

In the end, it’s really a personal preference.

Don’t make yourself crazy trying to create the perfect title tag, because there’s just no such thing. Most likely, either of my examples would work fine. The best thing to do is to test different ones and see which bring the most traffic to your website. You might very well find that the second version doesn’t rank as well, but gets clicked on more, effectively making up the difference.

Use Your Visible Text Copy as Your Guide

I prefer to create my title tags *after* the copy on the page has been written and optimized. I need to see how the copywriter integrated the keyword phrases into the content to know where to begin. If you’ve done a good job with your writing (or better yet, hired a professional SEO copywriter), you should find all the information you need right there on your page. Simply choose the most relevant keyword phrases that the copy was based on, and write a compelling title tag accordingly. If you can’t seem to get a handle on the most important phrases for any given page, you probably need to rewrite the page content.

I recommend that you *don’t* use an exact sentence pulled from your copy as your title tag. And don’t use the exact wording that’s in your top headline. It’s much better to have a unique sentence or a compelling string of words in your title tag.

You’ll want to watch out for certain website content management systems (CMS) and blog software that automatically generate the title tag from information you provided elsewhere. Some, in fact, default to the same exact title tag on every page, which is the best way to kill your search engine leads! The good news is that most of today’s CMS’s and blog software have workarounds so that you can customize your title tags fairly easily. If yours doesn’t, or your developer claims they can’t do this, then you’ll want to find a new developer or CMS as soon as possible!

Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.

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Again, I have followed Jill for a long time, and if you have an opportunity to sign up for her weekly newsletter, I highly recommend it.  Everything she says “makes sense”.  You do not have to be a rocket scientist to understand what she says, and that is why I have always enjoyed reading her weekly newsletter.

Her full article may be found at: http://www.highrankings.com/allabouttitles

Since 2004, 24-7PressRelease.com has become a leader in the press release distribution industry for medium sized businesses. Working closely with marketing, pr & SEO agencies, our preferred clients, to provide ultimate success and rankings with their clients.  Become a preferred press release client with 24-7PressRelease.com and starting seeing results now.

 

 

10 SEO Facts That Will Blow Your Mind – Nick Stamoulis

I was looking around the web to find some basic straight forward information on SEO that I could share with those interested.  I managed to come across a fantastic article that hit the nail on the head.  Nick has an amazing blog loaded with information.  I wanted to share the article with you, here it is:

10 SEO Facts That Will Blow Your Mind

Writing by Nick Stamoulis

ShareThis

Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice. Over the years there have been lots of different ideas and feeling surrounding the way people conduct search engine optimization but the reality is that there is more than one way to do.

Here is a list of 10 SEO facts that could blow your mind!

1. It is not invisible: You might not be able to put your hands on it right away but there are ways to physically see and feel movement. A search engine marketing company should be able to identify exactly what it is that they are doing each month. You should be able to physically see the efforts that have been conducted. If they tell you that it is their own secret recipe I would be very wary about this because there is no secret recipe when it comes to search engine marketing.

2. It takes time:
Regardless of what you do or how much money you pour into your SEO efforts your rankings are not going to grow over night. Things take time and if you are in a competitive space things might take even longer. You will see some movement fairly soon but cold hard rankings really don’t happen right away. You need to be patient and wait your turn.

3. Trickery does not work:
Try to get the idea of performing any trickery on your website out of your head because you could end up just landing yourself a penalty in the search engines. Black hat SEO only creates short winded rankings that never really stick around for the long term.

4. PPC does not help you rankings: If you are wondering if PPC advertising helps your organic rankings at all it doesn’t in any way. Even if you received a penalty on your website you can opt in to Google Adwords and fire of a PPC account.

5. You need millions of links:
False, you need good solid one way links pointing to your website that occur naturally. The ones that occur naturally are usually telling the search engines that you are an awesome source of information and for that you will be rewarded…overtime.

6. Pagerank is everything:
Another false here. Pagerank was created by Google to give a webpage power. That power does not mean you are going to rank or be successful. All it means is that you have received a high number in your toolbar for that particular page which ultimately really doesn’t mean anything to the outside world.

7. Nobody is partnered with Google:
If anyone ever tells you over the phone that they have a direct relationship with Google they are most likely lying to get the business in through the door. Nobody has a relationship with Google and if they tell you they do I would run far away.

8. Buying links is bad: People out there still seem to think it is ok to purchase a link for their website. The search engines have come out repeatedly to let the industry know that buying a link is very frowned upon. Sometimes however you can’t avoid it. For example you want to be in the Business.com directory and that costs $299 per/year. In situations like this it is ok but going through a text broker is not good and should be avoided at all costs.

9. Google analytics gives Google too much info:
Who cares if they know how many people clicked on your site? Google doesn’t care and they only use it to strengthen their search tool. If you are worried about them spying don’t be cutting corners on your website and everything will be hunky dory.

10. SEO is one time: SEO is a journey through the valleys and over mountains through the depths of the forests! No seriously it never stops. SEO is something that is constantly moving because it is the process of marketing your business online proactively.

There are many myths and legends about search engine optimization out there but you have to understand that not all of them are true or false. Your best bet is to read through credible sources online that are trusted and educate yourself as much as possible before you enter the world of SEO.

Nicks article says it all perfectly.  The complete article and much more information may be found at: http://www.searchengineoptimizationjournal.com/2011/01/12/seo-facts-mind

Thank you Nick!

HomeSphere’s LeadPlus Technology Generates Millions in B2B Construction Leads

Industry-first digital marketing company posts record first quarter despite the still-sluggish housing market.

LAKEWOOD, CO, April 26, 2012 — Lakewood-based HomeSphere, Inc., which provides technology-driven sales and marketing solutions for the residential construction community, outpaced the industry this quarter as the company’s new B2B lead generation platform, called LeadPlus, generated millions in potential sales for its user base. Additionally, a record number of leading building product manufacturers (BPMs) joined HomeSphere’s BRI program despite current housing market conditions.

President and COO Glenn M. Renner credits two factors for the company’s growth: the launch of its customer retention and demand generation platform, LeadPlus; and a strong emphasis on digital marketing and lead generation initiatives to attract new customers.

All of HomeSphere’s building product manufacturer (BPM) customers are taking advantage of LeadPlus, the most significant feature release to its BRI 2.0 platform, launched in late 2011. LeadPlus is the only B2B lead generation platform for the residential construction industry focused on providing sales-ready leads to BPMs. The digital tool helps customers generate and track new leads through each stage of the sales cycle while also tracking conversions and revenue, ultimately improving sales force effectiveness and ROI.

In Q1 HomeSphere’s lead generation efforts created more than 200 product conversion leads for its customers’ brands, representing more than $27 million dollars in potential sales, which building product manufacturers converted to result in more than $11 million dollars in new product sales. Since launching LeadPlus, HomeSphere has generated more than 740 product conversion leads representing $125 million in potential sales for its customers.

“Just as building slowed, digital marketing and lead generation tools used in other verticals began to take hold in the residential construction industry,” said James H. Waldrop, CEO and Chairman of HomeSphere. “As housing starts begin to bounce back, smart companies are implementing digital marketing strategies combined with measurable automated lead generation tools to increase company revenues, thus ensuring they will outperform the improving market.”

Recent upgrades to BRI streamlined HomeSphere’s multiple software solutions and added new functionality designed to boost sales and lower costs for its customers — homebuilders and building product manufacturers. The unique industry-first approach to B2B customer retention and lead generation is attracting a diverse set of building product manufacturer partners. In Q1, four manufacturers signed onto the program, making eight new brands available to HomeSphere’s community of more than 1,300 mid-tier homebuilders in the United States—which in 2011 closed more than 50,000 single family homes.

New BRI partners include ClimateMaster, the world’s largest and most progressive leader in the geothermal industry; Icynene Inc., manufacturers of spray foam insulation that save energy and cut costs; Stanley Black & Decker, Inc. lockset brands including Kwikset, Baldwin, and Weiser; and Watts Water Technologies, one of the broadest lines of flow control products for homes.

“Our strong first quarter indicates that BRI 2.0 satisfies a previously unmet demand for digital marketing and lead generation tools among the residential construction industry,” said Renner. “Most importantly, we are creating value for our customer’s brands by marketing their products to our builder members which ultimately drives increases in revenue.”

About HomeSphere
Colorado-based HomeSphere connects the residential construction community to enhance the way they do business through technology-driven solutions. For more information, visit www.homesphere.com or call 1-800-274-2632.

Press Release Distribution http://www.24-7pressrelease.com – 200,000 What?

Site update:

Press release distribution site http://www.24-7pressrelease.com is closing in quickly on its 200,000’th distributed press release.

The press release site was launched in 2004.   The site rose quickly in popularity and has become a toolkit staple by many SEO, Marketing and PR companies due to bulk discounts, phenomenal visibility and extremely competitive  price point.

“We are continually receiving great feedback from our customers on not just afford ability of the service, however the visibility received. ” advised Michael Iwasaki, managing partner.

At only $89, clients receive a proof of distribution report with links showing their press release on a few partnering sites, ability to add unlimited backlinks, video, images and keywords all helping to boost SEO (search engine optimization).

Every press release (trial and paid) are reviewed by our editors, and not all of them make publication.  The site has received close to 500,000 press releases to publish 200,000.

Keep checking here for more updates!

Today In History – April 26, 2012

Events
April 26
1803 – Over 2,300 meteorite stones, weighing between one quarter ounce and 20 pounds, rained down on the people of L’Aigle in northeastern France. The meteorites poured down along an 8-mile-long strip in this little town, 100 miles west of Paris. No one was hurt; but it was the first time scientists could verify that stones could come from outer space.

1921 – Weather broadcasts were heard for the first time on radio when WEW in St. Louis, MO aired weather news. Weather forecasts continue to be the top reason why people listen to radio; rating higher than music, news, sports and commercials! A sunny day to you wherever you may be on the planet…

1932 – Ed Wynn was heard on radio’s Texaco Star Theater for the first time. Wynn, a popular vaudeville performer, demanded a live audience to react to his humor if he was to make the switch to radio. The network consented and Wynn became radio’s first true superstar. He would later make the switch to TV.

1937 – This was a tragic day in history as German planes attacked the town of Guernica in Northern Spain. Without warning, the planes swooped down on the sleepy village, subjecting the citizens to three hours of continuous bombing. The village was left in flames; those who survived the bombs and tried to escape to surrounding fields were shot down by machine-gun fire from the air.

1937 – The publisher of LIFE magazine just about passed out when he looked at his just-off-the-press publication and noticed that someone had forgotten to put the word “LIFE” in the upper left-hand corner! It was the only time that LIFE was nameless. Since hundreds of thousands of copies were already printed, the magazine hit the streets with no name on the cover! The reason? A picture of a rooster would have had an obscured comb if the logotype had been used in the upper left-hand corner as usual.

1937 – The initial broadcast of Lorenzo Jones was heard over NBC radio this day. Karl Swenson played the lead role for the entire run of the serial. And quite a run it was. Lorenzo Jones was on the air until 1955.

1952 – Patty Berg set a new record for major women’s golf competition. She shot a 64 over 18 holes in a tournament in Richmond, California.

1954 – Grace Kelly, “Hollywood’s brightest and busiest star,” was seen on the cover of LIFE magazine. In a couple of years, the actress would leave the U.S. to become Princess Grace of Monaco.

1964 – The Boston Celtics wrapped up an unprecedented sixth consecutive NBA championship. The Celtics still had two more crowns to win, however, before the string would come to an end.

1970 – The musical, Company, opened on Broadway. It ran for 705 performances before parting company with appreciative audiences at the Alvin Theatre in New York City. Company starred Elaine Stritch.

1975 – On top of the Billboard popular music chart was B.J. Thomas, with the longest title ever for a number one song. (Hey Won’t You Play) Another Somebody Done Somebody Wrong Song was number one for one week, though it took that long just to say the title.

1983 – For the first time, the Dow Jones industrial average moved over the 1200 mark, just two months after smashing the 1100 barrier.

1986 – At 1:23 a.m. in Pripyat in the Ukraine when the Chernobyl atomic power station exploded. A three-hundred-square-mile area was evacuated in an attempt to protect over 100,000 residents of the area from radiation poisoning. 31 people died and unknown thousands were exposed as the radioactive material carried in the atmosphere spread throughout the world.

1987 – Tennis star Chris Evert won her 150th career tennis tournament. She beat Martina Navratilova in Houston, Texas.

Birthdays
April 26
1785 – John James Audubon
ornithologist, artist: the original Birdman; died Jan 27, 1851

1822 – Frederick Law Olmsted
landscape architect: Yosemite National Park, Central Park in New York City and other city parks in Boston, MA, Hartford, CT and Louisville, KY; died Aug 28, 1903

1882 – Jessie Redmon Fauset
author: There is Confusion, Plum Bun, The Chinaberry Tree, Comedy, American Style; literary editor: Crisis [NAACP publication]; co-publisher & editor: The Brownie Book; died Apr 30, 1961

1886 – Gertrude ‘Ma’ Rainey (Gertrude Malissa Nix Pridgett)
‘Mother of the Blues’: singer: C.C. Rider [aka See See Rider], Jelly Bean Blues, Ma Rainey’s Black Bottom, Bo Weavil Blues; died Dec 22, 1939

1893 – Anita Loos
author, playwright: Gentlemen Prefer Blondes, I Married an Angel, San Francisco, Saratoga, The Women; died Aug 18, 1981

1897 – Douglas Sirk (Claus Detlef Sierck)
director: Imitation of Life, A Time to Love & a Time to Die, Tarnished Angels, Written on the Wind, Magnificent Obsession, First Legion; died Jan 14, 1987

1900 – Charles Francis Richter
seismologist: invented the Richter scale for measuring the magnitude of earthquakes; died Apr 30, 1985

1917 – Sal (Salvatore Anthony) Maglie
‘The Barber’: baseball: pitcher: NY Giants [all-star: 1951, 1952/World Series: 1951, 1954], Cleveland Indians, Brooklyn Dodgers [World Series: 1956], NY Yankees, SL Cardinals; died Dec 28, 1992

1924 – (Theodore Marcus) Teddy Edwards
jazz musician: tenor sax: Me and My Lover; died Apr 20, 2003

1926 – Bambi Linn (Linnemier)
dancer, actress: Your Show of Shows, Oklahoma!

1927 – John Ralston
football: coach: Cal State Univ at San Jose, Stanford Univ; Coach/GM: Denver Broncos

1933 – Carol Burnett
Emmy Award-winning comedienne, actress: Julie and Carol at Carnegie Hall [1962-1963], Carol & Company [1962-1963], Mad About You [1996-1997]; The Carol Burnett Show, Carol Burnett and Friends, The Garry Moore Show

1937 – Robert Boozer
basketball: Kansas State Univ., U.S. Olympic men’s basketball team [1960 gold medal]

1938 – Nino Benvenuti
International Boxing Hall of Famer: European Junior Middleweight title [1957, 1959], Olympic boxing gold medal [Rome, 1960], Junior Middleweight Champ [1965-1966], Ring Magazine Fighter of the Year [1968]; Middleweight Champ [1967-1970]; retired in 1971, total bouts: 90: won 82, lost 7, tied 1, knockouts 35

1938 – Maurice Williams
singer, songwriter: group: Zodiacs: Stay

1938 – Duane Eddy
Rock and Roll Hall of Fame guitarist: Rebel-’rouser, Forty Miles of Bad Road, Because They’re Young, Theme from Peter Gunn; actor: Because They’re Young, A Thunder of Drums, The Wild Westerners, The Savage Seven, Kona Coast

1941 – Claudine Clark
singer: Party Lights

1941 – (Dr.) Gary Cuozzo
football: Univ of Virginia all-American; NFL: QB: Baltimore Colts, NO Saints, Minnesota Vikings [Super Bowl IV], SL Cardinals; orthodontist [with his son] in Middletown NJ

1941 – Bruce MacGregor
hockey: NHL: Detroit Red Wings, NY Rangers; VP: Edmonton Oilers

1942 – Bobby Rydell (Robert Ridarelli)
singer: Wild One, We Got Love, Swingin’ School, Kissin’ Time, Volare, Forget Him; actor: Bye Bye Birdie, That Lady from Peking

1947 – Donna De Varona
Olympic Hall of Famer: 400-meter individual swimming medley [1964]; International Swimming Hall of Famer; International Women’s Sports Hall of Famer; sportscaster; founder of Women’s Sports Foundation

1947 – Boyd Matson
TV news anchor, correspondent: U.S.A. Today-The Television Series, The Real Story; TV host: National Geographic Explorer

1947 – Amos (Joseph) Otis
baseball: NY Mets, KC Royals [all-star: 1970, 1971, 1972, 1973, 1976], Pittsburgh Pirates [World Series: 1980]

1958 – Giancarlo Esposito
actor: The Usual Suspects, Smoke, Reckless, Blue in the Face, Malcolm X, Do the Right Thing, Sweet Lorraine, Bakersfield P.D.

If you like TWtD you will love TWtD Deluxe.

Chart Toppers
April 26
1948

Now is the Hour – Bing Crosby
Manana – Peggy Lee
The Dickey Bird Song – The Freddy Martin Orchestra (vocal: Glenn Hughes)
Anytime – Eddy Arnold

1956

Heartbreak Hotel/I Was the One – Elvis Presley
The Poor People of Paris – Les Baxter
Ivory Tower – Cathy Carr
Blue Suede Shoes – Carl Perkins

1964

Can’t Buy Me Love – The Beatles
Twist and Shout – The Beatles
Do You Want to Know a Secret – The Beatles
Understand Your Man – Johnny Cash

1972

The First Time Ever I Saw Your Face – Roberta Flack
Rockin’ Robin – Michael Jackson
I Gotcha – Joe Tex
Chantilly Lace – Jerry Lee Lewis

1980

Call Me – Blondie
Ride like the Wind – Christopher Cross
With You I’m Born Again – Billy Preston & Syreeta
A Lesson in Leavin’ – Dottie West

1988

Where Do Broken Hearts Go – Whitney Houston
Devil Inside – INXS
Wishing Well – Terence Trent D’Arby
I’ll Always Come Back – K.T. Oslin

Source: 440.com

Martin Guitars Analyzed on Acoustic Addicts

NEW LONDON, CT, April 25, 2012 — The guys from the musically geeky Acoustic Addicts webshow have made test recordings of five Martin guitars in this, their second episode at youtube.com/AcousticAddicts. Carl and Richard compare the recordings with spectral analysis.

Serious acoustic guitar players know all about Martin, the company from Nazareth, PA that put the steel string guitar on the map. Martin has continuously put out top-shelf instruments since 1833. The second episode of Acoustic Addicts is all about comparing Martin dreadnought-style guitars.

Guitarist Carl Franklin and acoustic guitar specialist Richard Caruso compare a 2011 D-18 sporting a mahogany back and sides, a 2011 D-28 with East Indian rosewood back and sides, a 2011 D-35 – which has a higher-grade sitka spruce top as well as lighter bracing and a three-piece back (also East Indian rosewood), a 1968 D-35 which also has the 1/4″ bracing but sports Brazilian rosewood sides and three-piece back, and a 1997 HD-35 that has scalloped bracing as well as East Indian rosweood sides and three-piece back. They also throw an entry-level Yamaha Gigmaker into the mix.

Caruso and Franklin do a sort-of “show and tell” for the instruments, highlighting their design features and hinting at aural strengths and/or weaknesses. Franklin gives his golden-ear impressions of their overall sound, and Caruso’s seemingly endless guitar-making stories leave you wanting more.

Viewers watch a real-time spectrum analyzer as Franklin strums and picks each guitar. At the end of the show they look at recordings of Franklin strumming an E chord with each guitar in Adobe Audition’s “Spectral View”, which shows more intense colors where there is more saturation in the frequency spectrum. Yummy!

Acoustic Addicts seems to appeal to a new breed of guitar player who enjoys both the art and science of the instrument in equal measure. Even if you just fancy good guitar playing, you’ll be intrigued by Caruso’s storytelling and Franklin’s picking.

Watch online at http://youtube.com/AcousticAddicts.

Pwop Studios is a full-service music/audio studio in New London, CT. For more info go to our website http://pwop.com. Pwop is the sound of a forehead slap.

Source: Press Release Distribution 24-7PressRelease.com

Original Press Release: http://www.24-7pressrelease.com/press-release/martin-guitars-analyzed-on-acoustic-addicts-276522.php

What Exactly Is SEO & Search Engine Optimization – (For the Novice).

I find that in this day and age, there are still many individuals out there that are not familiar with either SEO, or Search Engine Optimization.  To some, they say it is a bit of a buzz word, others it is their entire livelihood.

With our press release service site (http://www.24-7pressrelease.com), we receive many inquiries as to what our “SEO package is”, more, the SEO and what is it along with how it will help them.  While I was searching on the web, I came across a great article to share with those who are just starting to find out what it is all about.  The article, is, from a very trusted source, one I am sure everyone is familiar with. WikiPedia.  Read on:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines‘ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

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I love WikiPedia, and use them religiously for much information and research.

The complete article and further information on SEO may be found at: http://en.wikipedia.org/wiki/Search_engine_optimization

Nebraska Public Power District Chooses Oniqua MRO Analytics

DENVER, CO, April 25, 2012  — Oniqua MRO Analytics (www.oniqua.com), the leading provider of analytics-based MRO optimization solutions for asset-intensive organizations, today announced that Nebraska Public Power District has chosen Oniqua Analytics Solution (OAS) to optimize its MRO inventory activities, which include cost management, controlling inventory growth levels and improving critical material availability across its operations.

Nebraska Public Power District (NPPD) is Nebraska’s largest electric utility, with a chartered territory including all or parts of 91 of Nebraska’s 93 counties. NPPD generating facilities include a nuclear plant (Cooper Nuclear Station), three steam plants (Canaday, Gerald Gentleman Station and Sheldon), a combined-cycle facility (Beatrice Power Station), wind generation and hydroelectric facilities, and three peaking units. Over 5,000 miles of transmission lines make up the NPPD electrical grid system, which delivers power to over one million Nebraskans.

“Our main mission at NPPD is to safely generate and deliver reliable, low cost, sustainable energy and provide outstanding customer service,” stated NPPD CEO and President Pat Pope. “One of the critical path areas for providing reliable electric service to our customers is ensuring high availability of the spare parts and materials required to support our MRO activities, while ensuring we do so in a cost-effective and responsible manner.”

As a key step in early due diligence, Oniqua performed a Business Value Assessment (BVA). As part of the BVA process, Oniqua’s Professional Services team reviews prospective clients’ current operations and leverages actual client data from their ERP and EAM systems to map out specific areas where significant business value can be achieved. An indicative project scope and business case is then developed and presented.

“As part of our BVA process, we gathered input from key NPPD stakeholders, configured OAS to reflect NPPD’s business needs, conducted a preliminary optimization of their inventory and reviewed the results with the team,” stated Steve Sotwick, Vice President, Oniqua MRO Analytics. “The final report provided a set of recommendations that identified several key areas where NPPD could take immediate action to optimize inventory levels and save cost, all while maintaining or improving service levels.”

The implementation phase of OAS began in April 2012, and is expected to be in full production state for use by late summer 2012. To help institute best business practices for MRO materials management and ensure NPPD receives maximum value from OAS, NPPD will work closely with Oniqua’s Professional Services team, which consists of experienced MRO industry consultants across materials management, engineering and maintenance disciplines.

“With a utility’s sizable and widely distributed MRO inventory, an investment in inventory optimization provides significant returns,” commented Ralph Rio, Research Director of Enterprise Software, ARC Advisory Group. In a recent research report entitled, Utilities Improve Financial Performance for MRO Inventory, Maintenance, and Procurement, Ralph stated, “OAS provides utilities with a comprehensive solution for optimizing MRO inventory, maintenance and procurement activities. It uses analytical tools to determine what materials are needed, when they should be ordered, how much stock to maintain, and what suppliers to use.” Ralph added, “Inventory optimization improves asset uptime and materials cost which also benefits the P&L statement, balance sheet and shareholder value.”

Powered by intelligent analytics technology, OAS is the only analytics-based solution of its kind to optimize supply chain and asset management operations across the full range of MRO activities, including equipment performance, maintenance effectiveness, inventory optimization, procurement effectiveness, supplier performance and supply chain effectiveness.

OAS is offered as a hosted solution as well as through an on-premise licensing model.

About Oniqua MRO Analytics
With operations in the Americas, Africa and Asia-Pacific regions, Oniqua is the world’s leading MRO (Maintenance, Repair and Operations) analytics software company. Oniqua helps organizations maximize profits, savings and efficiencies by minimizing MRO waste, and delivers a positive return on investment in as little as three to six months. Oniqua Analytics Solution (OAS) leverages customers’ transactional data by applying advanced analytics to identify inefficiencies and ensure that their maintenance, inventory and procurement operations run as efficiently as possible. Oniqua is proud to serve the world’s leading companies in the oil and gas, mining, utilities and other asset-intensive industries, including ConocoPhillips, BP, Hawaiian Electric, Nebraska Public Power District, Orange County Transportation Authority, Vale, Codelco, Rio Tinto, Anglo Coal, BHP Billiton, Newmont Mining, Alcoa, Xstrata, Drummond Company, Freeport McMoRan and many others. www.oniqua.com

Press release source: http://24-7pressrelease.com/press-release/nebraska-public-power-district-chooses-oniqua-mro-analytics-276231.php

SEO (Search Engine Optimization) Factors (Source SEOMoz.org)

Hey everyone.  I had previously came across this article on Search Engine Ranking Factors for 2011.  I don’t believe the 2012 one is out yet, however this article still makes sense and is worth sharing.  The article is from SEOMoz.org, a great source for tips, and information on Search Engine Optimization. Great resources.

Here is the article:

Welcome to the 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world’s best and brightest search marketers into this biennial, ranking factors document. This year, for the first time, we’re presenting a second form of data – correlation-based analysis – alongside the opinions of our 132-person panel.

Over the pages of this document, you’ll see segmentation of the search ranking algorithm into various components like “page-specific, link-level features,” or “domain-level, keyword-agnostic features.” These segments represent the different elements illustrated on the pie chart to the right. In each segment, you’ll see three types of charts.

Survey Data Graph

The first, excerpted above, shows the opinions of SEOs on factors in a given segment, ranked in order from those the panel believes (on average) to be most important to least.

Correlated Data Graph

The second, also excerpted above, shows SEOmoz’s analysis of 10,271 keyword search results from Google.com (US). The numbers shown are mean Spearman’s correlation with higher rankings, meaning that a higher number indicates that websites + pages with the given feature (or more of the given feature, as in cases like “# of links”) tended to rank higher on average than those without. Remember – correlation is not causation! Just because pages/sites with a given feature tend to rank higher doesn’t necessarily mean that this particular feature is the cause of that higher ranking.

The last chart, Future of Search, is illustrated fully below and uses aggregated opinions to show the mean answers to specific questions about SEO tactics or predictions.

We hope that by opening access to this analysis (including the raw data here) to provide greater access to information about how search engines may rank documents and empower marketers to have both statistical and opinion-based data to help validate their own efforts. If you have feedback or suggestions, please leave them as comments at this blog post.

Thanks much!
Rand Fishkin, CEO, SEOmoz

The complete article and more may be found at:http://www.seomoz.org/article/search-ranking-factors