HomeSphere’s LeadPlus Technology Generates Millions in B2B Construction Leads

Industry-first digital marketing company posts record first quarter despite the still-sluggish housing market.

LAKEWOOD, CO, April 26, 2012 — Lakewood-based HomeSphere, Inc., which provides technology-driven sales and marketing solutions for the residential construction community, outpaced the industry this quarter as the company’s new B2B lead generation platform, called LeadPlus, generated millions in potential sales for its user base. Additionally, a record number of leading building product manufacturers (BPMs) joined HomeSphere’s BRI program despite current housing market conditions.

President and COO Glenn M. Renner credits two factors for the company’s growth: the launch of its customer retention and demand generation platform, LeadPlus; and a strong emphasis on digital marketing and lead generation initiatives to attract new customers.

All of HomeSphere’s building product manufacturer (BPM) customers are taking advantage of LeadPlus, the most significant feature release to its BRI 2.0 platform, launched in late 2011. LeadPlus is the only B2B lead generation platform for the residential construction industry focused on providing sales-ready leads to BPMs. The digital tool helps customers generate and track new leads through each stage of the sales cycle while also tracking conversions and revenue, ultimately improving sales force effectiveness and ROI.

In Q1 HomeSphere’s lead generation efforts created more than 200 product conversion leads for its customers’ brands, representing more than $27 million dollars in potential sales, which building product manufacturers converted to result in more than $11 million dollars in new product sales. Since launching LeadPlus, HomeSphere has generated more than 740 product conversion leads representing $125 million in potential sales for its customers.

“Just as building slowed, digital marketing and lead generation tools used in other verticals began to take hold in the residential construction industry,” said James H. Waldrop, CEO and Chairman of HomeSphere. “As housing starts begin to bounce back, smart companies are implementing digital marketing strategies combined with measurable automated lead generation tools to increase company revenues, thus ensuring they will outperform the improving market.”

Recent upgrades to BRI streamlined HomeSphere’s multiple software solutions and added new functionality designed to boost sales and lower costs for its customers — homebuilders and building product manufacturers. The unique industry-first approach to B2B customer retention and lead generation is attracting a diverse set of building product manufacturer partners. In Q1, four manufacturers signed onto the program, making eight new brands available to HomeSphere’s community of more than 1,300 mid-tier homebuilders in the United States—which in 2011 closed more than 50,000 single family homes.

New BRI partners include ClimateMaster, the world’s largest and most progressive leader in the geothermal industry; Icynene Inc., manufacturers of spray foam insulation that save energy and cut costs; Stanley Black & Decker, Inc. lockset brands including Kwikset, Baldwin, and Weiser; and Watts Water Technologies, one of the broadest lines of flow control products for homes.

“Our strong first quarter indicates that BRI 2.0 satisfies a previously unmet demand for digital marketing and lead generation tools among the residential construction industry,” said Renner. “Most importantly, we are creating value for our customer’s brands by marketing their products to our builder members which ultimately drives increases in revenue.”

About HomeSphere
Colorado-based HomeSphere connects the residential construction community to enhance the way they do business through technology-driven solutions. For more information, visit www.homesphere.com or call 1-800-274-2632.

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Today In History – April 26, 2012

Events
April 26
1803 – Over 2,300 meteorite stones, weighing between one quarter ounce and 20 pounds, rained down on the people of L’Aigle in northeastern France. The meteorites poured down along an 8-mile-long strip in this little town, 100 miles west of Paris. No one was hurt; but it was the first time scientists could verify that stones could come from outer space.

1921 – Weather broadcasts were heard for the first time on radio when WEW in St. Louis, MO aired weather news. Weather forecasts continue to be the top reason why people listen to radio; rating higher than music, news, sports and commercials! A sunny day to you wherever you may be on the planet…

1932 – Ed Wynn was heard on radio’s Texaco Star Theater for the first time. Wynn, a popular vaudeville performer, demanded a live audience to react to his humor if he was to make the switch to radio. The network consented and Wynn became radio’s first true superstar. He would later make the switch to TV.

1937 – This was a tragic day in history as German planes attacked the town of Guernica in Northern Spain. Without warning, the planes swooped down on the sleepy village, subjecting the citizens to three hours of continuous bombing. The village was left in flames; those who survived the bombs and tried to escape to surrounding fields were shot down by machine-gun fire from the air.

1937 – The publisher of LIFE magazine just about passed out when he looked at his just-off-the-press publication and noticed that someone had forgotten to put the word “LIFE” in the upper left-hand corner! It was the only time that LIFE was nameless. Since hundreds of thousands of copies were already printed, the magazine hit the streets with no name on the cover! The reason? A picture of a rooster would have had an obscured comb if the logotype had been used in the upper left-hand corner as usual.

1937 – The initial broadcast of Lorenzo Jones was heard over NBC radio this day. Karl Swenson played the lead role for the entire run of the serial. And quite a run it was. Lorenzo Jones was on the air until 1955.

1952 – Patty Berg set a new record for major women’s golf competition. She shot a 64 over 18 holes in a tournament in Richmond, California.

1954 – Grace Kelly, “Hollywood’s brightest and busiest star,” was seen on the cover of LIFE magazine. In a couple of years, the actress would leave the U.S. to become Princess Grace of Monaco.

1964 – The Boston Celtics wrapped up an unprecedented sixth consecutive NBA championship. The Celtics still had two more crowns to win, however, before the string would come to an end.

1970 – The musical, Company, opened on Broadway. It ran for 705 performances before parting company with appreciative audiences at the Alvin Theatre in New York City. Company starred Elaine Stritch.

1975 – On top of the Billboard popular music chart was B.J. Thomas, with the longest title ever for a number one song. (Hey Won’t You Play) Another Somebody Done Somebody Wrong Song was number one for one week, though it took that long just to say the title.

1983 – For the first time, the Dow Jones industrial average moved over the 1200 mark, just two months after smashing the 1100 barrier.

1986 – At 1:23 a.m. in Pripyat in the Ukraine when the Chernobyl atomic power station exploded. A three-hundred-square-mile area was evacuated in an attempt to protect over 100,000 residents of the area from radiation poisoning. 31 people died and unknown thousands were exposed as the radioactive material carried in the atmosphere spread throughout the world.

1987 – Tennis star Chris Evert won her 150th career tennis tournament. She beat Martina Navratilova in Houston, Texas.

Birthdays
April 26
1785 – John James Audubon
ornithologist, artist: the original Birdman; died Jan 27, 1851

1822 – Frederick Law Olmsted
landscape architect: Yosemite National Park, Central Park in New York City and other city parks in Boston, MA, Hartford, CT and Louisville, KY; died Aug 28, 1903

1882 – Jessie Redmon Fauset
author: There is Confusion, Plum Bun, The Chinaberry Tree, Comedy, American Style; literary editor: Crisis [NAACP publication]; co-publisher & editor: The Brownie Book; died Apr 30, 1961

1886 – Gertrude ‘Ma’ Rainey (Gertrude Malissa Nix Pridgett)
‘Mother of the Blues’: singer: C.C. Rider [aka See See Rider], Jelly Bean Blues, Ma Rainey’s Black Bottom, Bo Weavil Blues; died Dec 22, 1939

1893 – Anita Loos
author, playwright: Gentlemen Prefer Blondes, I Married an Angel, San Francisco, Saratoga, The Women; died Aug 18, 1981

1897 – Douglas Sirk (Claus Detlef Sierck)
director: Imitation of Life, A Time to Love & a Time to Die, Tarnished Angels, Written on the Wind, Magnificent Obsession, First Legion; died Jan 14, 1987

1900 – Charles Francis Richter
seismologist: invented the Richter scale for measuring the magnitude of earthquakes; died Apr 30, 1985

1917 – Sal (Salvatore Anthony) Maglie
‘The Barber’: baseball: pitcher: NY Giants [all-star: 1951, 1952/World Series: 1951, 1954], Cleveland Indians, Brooklyn Dodgers [World Series: 1956], NY Yankees, SL Cardinals; died Dec 28, 1992

1924 – (Theodore Marcus) Teddy Edwards
jazz musician: tenor sax: Me and My Lover; died Apr 20, 2003

1926 – Bambi Linn (Linnemier)
dancer, actress: Your Show of Shows, Oklahoma!

1927 – John Ralston
football: coach: Cal State Univ at San Jose, Stanford Univ; Coach/GM: Denver Broncos

1933 – Carol Burnett
Emmy Award-winning comedienne, actress: Julie and Carol at Carnegie Hall [1962-1963], Carol & Company [1962-1963], Mad About You [1996-1997]; The Carol Burnett Show, Carol Burnett and Friends, The Garry Moore Show

1937 – Robert Boozer
basketball: Kansas State Univ., U.S. Olympic men’s basketball team [1960 gold medal]

1938 – Nino Benvenuti
International Boxing Hall of Famer: European Junior Middleweight title [1957, 1959], Olympic boxing gold medal [Rome, 1960], Junior Middleweight Champ [1965-1966], Ring Magazine Fighter of the Year [1968]; Middleweight Champ [1967-1970]; retired in 1971, total bouts: 90: won 82, lost 7, tied 1, knockouts 35

1938 – Maurice Williams
singer, songwriter: group: Zodiacs: Stay

1938 – Duane Eddy
Rock and Roll Hall of Fame guitarist: Rebel-’rouser, Forty Miles of Bad Road, Because They’re Young, Theme from Peter Gunn; actor: Because They’re Young, A Thunder of Drums, The Wild Westerners, The Savage Seven, Kona Coast

1941 – Claudine Clark
singer: Party Lights

1941 – (Dr.) Gary Cuozzo
football: Univ of Virginia all-American; NFL: QB: Baltimore Colts, NO Saints, Minnesota Vikings [Super Bowl IV], SL Cardinals; orthodontist [with his son] in Middletown NJ

1941 – Bruce MacGregor
hockey: NHL: Detroit Red Wings, NY Rangers; VP: Edmonton Oilers

1942 – Bobby Rydell (Robert Ridarelli)
singer: Wild One, We Got Love, Swingin’ School, Kissin’ Time, Volare, Forget Him; actor: Bye Bye Birdie, That Lady from Peking

1947 – Donna De Varona
Olympic Hall of Famer: 400-meter individual swimming medley [1964]; International Swimming Hall of Famer; International Women’s Sports Hall of Famer; sportscaster; founder of Women’s Sports Foundation

1947 – Boyd Matson
TV news anchor, correspondent: U.S.A. Today-The Television Series, The Real Story; TV host: National Geographic Explorer

1947 – Amos (Joseph) Otis
baseball: NY Mets, KC Royals [all-star: 1970, 1971, 1972, 1973, 1976], Pittsburgh Pirates [World Series: 1980]

1958 – Giancarlo Esposito
actor: The Usual Suspects, Smoke, Reckless, Blue in the Face, Malcolm X, Do the Right Thing, Sweet Lorraine, Bakersfield P.D.

If you like TWtD you will love TWtD Deluxe.

Chart Toppers
April 26
1948

Now is the Hour – Bing Crosby
Manana – Peggy Lee
The Dickey Bird Song – The Freddy Martin Orchestra (vocal: Glenn Hughes)
Anytime – Eddy Arnold

1956

Heartbreak Hotel/I Was the One – Elvis Presley
The Poor People of Paris – Les Baxter
Ivory Tower – Cathy Carr
Blue Suede Shoes – Carl Perkins

1964

Can’t Buy Me Love – The Beatles
Twist and Shout – The Beatles
Do You Want to Know a Secret – The Beatles
Understand Your Man – Johnny Cash

1972

The First Time Ever I Saw Your Face – Roberta Flack
Rockin’ Robin – Michael Jackson
I Gotcha – Joe Tex
Chantilly Lace – Jerry Lee Lewis

1980

Call Me – Blondie
Ride like the Wind – Christopher Cross
With You I’m Born Again – Billy Preston & Syreeta
A Lesson in Leavin’ – Dottie West

1988

Where Do Broken Hearts Go – Whitney Houston
Devil Inside – INXS
Wishing Well – Terence Trent D’Arby
I’ll Always Come Back – K.T. Oslin

Source: 440.com