Quick SEO (Search Engine Optimization) Tips and Tricks

Richard Burckhardt at Search Engine Journal put together a hugely informative article a few years ago, titled 55 Quick SEO Tips Even Your Mother Would Love.

Despite the fast-changing world of search engine optimization, many – if not all – of Richard’s tips remain relevant and useful today.

We at 24-7PressRelease have highlighted a few below, but encourage you to read Richard’s article for the full list of tips and tricks that can take your SEO campaign from ho-hum to top notch. Click here for the full article.

Tip #5: Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches. (For more on titles and title tags, see our previous blog post here.)

Tip #14: Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

Tip #17: When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

Tip #20: If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

Tip #34: SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

Tip #42: Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

For more on how 24-7PressRelease and press release distribution services can help your search engine optimization, contact us.

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