Link building is still an important component of SEO, as long as you are working at building the right kind of links. A link that is worth attaining is from a quality source that is relevant to the industry or niche that you are in. The best links are the ones that occur naturally when outside parties share your content because they find it valuable and useful, however those links take time to achieve. White hat link building can be challenging, yet there are ways to build links by leveraging the content marketing that you should already be doing.
Incorporate links into these items right now:
A company blog is worthwhile because it showcases your knowledge and brand personality and generates trust among readers that may be interested in the products or services that you sell. It also provides lots of SEO “wins” since each blog post adds a new page of content to your website that has the opportunity to rank and the search engines prefer websites that keep their content “fresh”. Utilize a blog post for link purposes by inner linking to another page of your website within the post. The first step is getting someone to find your blog post and then click over to it but ideally that new website visitor will take an additional action on the site and click around to learn more. Encourage this click by using a keyword anchor text link in the post that links over to a related internal page of the site. This isn’t necessary with every blog post but doing it every 2-3 posts is recommended.
Blog posts on your own site are great but in order to expand your content marketing and reach a new audience it’s recommended to review industry sites and look for guest blog posts or other content submission opportunities. In addition to including a link in the body of the guest article (if it’s allowed) it’s also important to create an optimized “about the author” bio to be included with each guest post that includes some keywords and anchor text in addition to selling who you are and what you offer.
Online press releases
An online press release should be written and submitted to a paid press release distribution service online any time there is something newsworthy going on in the company. It doesn’t need to be groundbreaking news, anything “new” will work as long as the topic is interesting or relevant in the industry. An online press release has the potential to get picked up by numerous news sources. Incorporate important links within the body of the release. One link per 100 words is acceptable. Link to the page of the website that is most closely related to the press release topic and a few other important pages. Vary the anchor text so that it appears natural.
About the Author: