Archives for May 31, 2013

Google Test Pilots Canada For Launch of New Partners Program.

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So what is the new Partners program that is offering agencies resources, training and support all about?  The new program, Google Partners was announced Monday May 27th by Google that it would launch a test pilot in Canada.

The program is targeting agencies and web professionals helping businesses succeed online.  If successful, they will expand the program to other countries in the future.

Google Partners currently amalgamates their existing programs under new platform making it simpler for agencies to gain access to Google for such things as support, resources and training.  Along with this is a Partners community where knowledge may be shared and fostered within the industry.  The community would also provide further opportunities to have dialogue with Google specialists.

As a Google partner, one would be able to place the partners badge on their website showing that you are a trusted Google Partner, along with using the Hangout feature to connect with exclusive community members, and further connect with customers.

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An Interesting Marketing Article About How Stock Photos Must Die, Along With Other Undefined Trends.

Marketing Stock PhotographyI had been doing my usual search about marketing articles and found one that caught my eye.  Perhaps because of the title, “Stock Photos Must Die…”.

I had read the article, and have mixed feelings about the par of how stock photos must die.  That being said, there were some other very interesting points about other marketing trends including:

– How ROI of Everything Is Here

– Creativity Is Currency

– People Aren’t Capable Of Unplugging

– Social Networks Are Secretly Becoming the Same Thing

The part I wonder about, with the mention of the death of stock photos, is designers for web sites and blogs will still need images.  Many government corporations have rules that they are not allowed to just “use” an image, that it must be a licensed image that is paid for in order to use the image, to protect themselves from any potential legal issues.

Some people will even use stock images within a press release, combined with either their own images or their corporate logo.  Whether they are paid for or not is only known by the individual that created the document and possibly the owner of the image.

Have a read and make your own decision, it is very interesting at the very least.

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