Archives for June 18, 2013

Potential Privacy Issues With Google Glass – Privacy Authorities Ask For Explanations

Google Glass

Google Glass

For those that have been following the new and upcoming Google Glass, I came across an interesting article posted to ZDNet moments ago where apparently a letter had been addressed to Google CEO Larry Page by 10 privacy authorities from around the world asking a series of questions with regards to privacy concerns about Google Glass.

Currently, the device which is only available to a privileged number (as it is not currently on the market yet), but that is available for USD $1,500 has attracted criticism with privacy concerns with the camera.

What are your thoughts?

The full article can be found at:

So What Exactly Is a Press Release? Here Is Your Answer…

Press Release Defnition From WikipediaOver the last few years, the landscape within the online marketing and PR industry has changed significantly. To the point where many people have wondered what a press release is, and how to engage in using one as a part of their marketing strategy.

I was trying to find a definitive answer to hopefully answer many questions, and it dawned on me that I really should go to a key source rather than some Joe’s website to try and find an answer.

What jumped out at me? Wikipedia of course…

First off, with all the recent changes in search engines, many people are wondering if a press release or “news release” or “media release” is still the way to go? The answer is YES!  Although times have changed, they are still a very viable and extremely effective way for getting the news out to journalists.  If you have not already adopted them within your marketing toolkit, you really should re-consider.

So what is a press release? According to Wikipedia, it “is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.”

Wikipedia continues to mention some obvious (but still worth the read), language including how they are used in the field of public relations, and the aim being to attract favorable media attention etc. etc.

Those looking to get a definitive explanation, please visit:

6 Expanding Marketing Trends To Keep An Eye On

(June 18th, 2013) Although this post is dated June the 18th, the article that I had read (link is at the bottom), is originally from April 25th, 2013 from Rishad at the below link.

Marketing and your brand

Marketing and your brand

So, what are the six new trends that are mentioned in the article?  Most of them, if you have your finger on the marketing pulse already, make sense.  They are:

1. Continuing down the digital road
2. Facilitation of self marketing
3. Content creation and distribution (press releases come to mind)
4. Television becoming more powerful, but in a much different form
5. Less ownership, and more access (possibly paying for cloud access to programs, etc.)
6. Marketing, a huge growth category

This article I found to be both informative and interesting, especially the part about guiding towards pay per use.  This brings to mind the strategy already being employed by Adobe, by not actually owning your software, but paying an annual or monthly fee to access programs online.  From what I have heard, not a popular choice by many, but it does allow more flexibility for some people.

One other point of interest was the mention about a multi glass world with devices like Google Glass, tablets and portable networked devices along with the full seasons of shows being released at once.

Check this article out, it is quite interesting if you are into Marketing.

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