Archives for June 2013

First Round of Updates Coming VERY Soon

News site updates to website.

News distribution site, adds enhancements.

If you haven’t checked out the press release distribution site recently, you may want to do so shortly.

The first wave of significant changes is due to be implemented very shortly (possibly as early as the next 24-48hrs).

Along with a few minor visual changes (the big visual changes will be the last to come), is the ability to now upload your images that you regularly use, and keep them in an image bank.

You will also notice a lot more social media interaction and the ability to now add your Twitter and Facebook feed to all your press releases.

Looking for a no-follow on your links? No-follow is no problem.  We have added the ability to add this to a single release or all your releases.  You can now change these options within your account manager!

These are just a few things mentioned, there are actually more changes, so check the site out and take a look around!

Post Penguin / Penguin 2.0 Links & Press Release Service Websites

Linking habits and updates for a press release.

Linking habits and updates for a press release.

Most webmasters that keep up with the most recent SEO practices are, by now, quite familiar with Penguin, and Penguin 2.0, and all that it has to offer.

One of the biggest changes that everyone saw with Penguin last year was the effect on links, link exchanges and paid-for links.

It has been clearly stated through numerous sources that Google, in particular, does not like “money links”.  These are links from “money terms that you would pay for with their AdWords”. Examples of money links may include “vacuum cleaner” or “Los Angeles Divorce Lawyer”, to name a couple.

This does not mean that using a press release service, like, is no longer of value, but rather that the way things are done have simply changed. The sentence I just wrote is a perfect example of the change that people need to start performing.

The first sentence contains our keyword – press release service – and our website link in full.  This is still sufficient and will offer excellent value, just as using money links would. That being said, we do not by any means recommend flooding a press release with links and keywords. You must keep in mind that having a couple of the above examples is great, but no more than a couple.

A press release is still picked up by many sources that will publish your article, so to stop sending press releases because of a misunderstanding would not make much sense.

To continue on with the theme of good marketing and SEO practices, keep in mind that a press release is to announce something exciting for your company, an event, or something of interest to the public. It is not a “chance to advertise”.  This is where your Google AdWords should come in.

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6 Tips For Effective Marketing Using a Press Release – Are You Following These Practices?

Press Release Marketing TipsMarketing becomes tougher and tougher every day. With the introduction a number of years back, and growth of Social Media, it continues to become more and more difficult to announce a new product or service.  One tool that has remained consistent for getting your news out, aside from costly ad-words, is the press release.  Why? Because it is “disseminated” and sent to so many locations that people will eventually stumble across it.  Bloggers may blog about it, journalists may do follows ups as they are always looking for interesting news.

Below are some recent tips for a successful press release.

Headline & Sub Head That are Catchy

Your headline and sub headline are the most important elements of your press release.  When you write them, make sure that you have a catch.  Try to tailor your headline to really grab your audience. This is your one chance to really grab journalists and bloggers. Otherwise, they will just move on to the next interesting headline.

Multi Media

The use of multi-media within a press release, in this day and age, is the key to attracting attention.  To not include the use of at least one image (product, service images, or logo) is asking for your press release not to be looked at.  Let’s face it, people like pictures!  People like them so much, that through the new Google Authorship program (search results displayed with images of the author), search results with an image (no matter what their position, 1-10 in the search results), received 80% more clicks than search results without images.

Google Authorship press release now supports Google Authorship.  If you have it, we recommend using it. This allows you to add your Google Authorship account, and when your press release is returned in search results, your image (from your G+ account), will also be displayed in the results, making your search result (or press release) more attractive to click on (because it has your picture).  Read more about the program here:


Make sure that you include one or two instances of keywords within your press release, along with your website link in plain sight, such as  With the search engine technology and engines today, having your keywords within the same paragraph as your website link is good enough, they no longer need to have links (also known as “money links” from them.


Timing can be key for the success of a good press release campaign.  If you have a product or service that is relevant to an event that is happening locally, or around the world and you send your press release out and also mention whatever event is taking place, chances are your press release will receive more pickup from journalists and bloggers than if not.  News and events snowball.  Timing also includes the frequency of a press release.  The rule of thumb is try to send something out a couple/few times a month, but only if you have something interesting to share that your audience will want to read.

Adding a Quote to the Body

Add a quote to the body of your press release, otherwise known as attribution.  This adds an element of credibility and gives some personality to your press release.

Contact Information

Do not forget to include your contact information right in the body of your press release.  Although your contact information may be present on the site that the press release originated does not mean that info will be transferred. Including it at the bottom guarantees the transfer of info.