Archives for August 2013

How Your Mug Shot Can Help YOU Increase Free Traffic Up To 35%

Google Authorship

Google Authorship

I came across an excellent article by Cyrus Shepard on (click here), that really hit home, only because the same frustrations and information that he shares in his article is nearly identical to what I had experienced.

What I am talking about makes reference to Google Authorship, which is the displaying of your Google+ profile image within search results for posts or information that you have authored.

Cyrus’s article is excellent, and really explains how authorship can increase your traffic, simply by adding a decent image.

Keep in mind, that when an image comes up under whatever the search term is, you should be displaying a professional image as people are looking for a “credible” source.

I would also recommend keeping with a profile picture.  Like Cyrus, I had tried to do some experimenting, which did not have good results.  The experiment was changing my profile picture (keyword, PROFILE), to a corporate image.   I do not know for sure, however I suspect that Google might have some type of photo recognition software that recognizes a true portrait as opposed to “something else”.  The results were our images did change almost immediately, but then were dropped completely.

Anyway, the information and tips from Cyrus are excellent, have a read by clicking here.


10 Reasons Why You Should Still Send A Press Release – Share This…

PR For Your BusinessWith all the “gossip” flying around the Internet about Google and the changes that have been going on over the last nearly 24 months, one of the biggest questions to stem from this from marketers is “is a press release still a good idea for marketing?”.

The simple answer is yes.  Not only because of the information below, however Google themselves have also recommended that a press release is still valuable.  This comes from a quote from John Mueller (one of Google’s lead Webmaster Trends Analysts), stating that, even though all links within a press release should be no-follow, “there is still great value to using press releases” (see the 5th paragraph at:

The below information, courtesy of PR Newswire, may be found in FULL at:

Other reasons, not to be forgotten include:

1. Pickup – Your news release still go to journalists, editors and bloggers.

2. Authority – For your company or organization, you are the source.

3. Discovery – With the acuity of search engines and tribal nature of many social platforms that have made it easier than ever for granular searches to be preformed.

4. Placement – Syndication of news releases by commercial news services has given companies and organizations the opportunity to be publishers.

5. Targeting – Although perceived as blasted, news releases are actually targeted.

6. Multimedia – News releases with multimedia are viewed more than those without.

7. Social – Performing a quick search on Twitter will illustrate the popularity of a press release.

8. Mobile – Mobile readership of news releases is increasing.

9. Expertise – The news release can help you establish yourself and organization as an expert source or authority.

10. Archive – News releases are saved and stored.

The above are just a few brief points.  View the full press release article by clicking HERE

About 24-7PressRelease

A provider of professional, affordable press release distribution service since 2004, 24-7PressRelease continues to be a leader in the press release distribution industry.  Through an exclusive partnership with PR Newswire, 24-7PressRelease delivers one of the most powerful news dissemination services today.  24-7PressRelease offers a variety of press release service packages, making it affordable and attractive for businesses of all sizes.

Press Release Service & Distribution Insight – Google And What You Need To Know!

Is use of a press release still good for marketing?It’s Official, Using a Press Release For Marketing Will Not Land You In Hot Water With Google.

The last 18 months in the wake of Google Penguin and Panda updates have left many people scratching their heads.  It is no surprise that the updates from Panda and Penguin affected many websites, hopefully for the better.

Up until the last week or so, one of the big questions that left many marketers wondering was if a press release would still harm their website rankings due to duplicate content and links.

The answer has finally been put forward by Matt Cutts & John Mueller, from Google, for both duplicate content and the use of a press release service.

In a news piece from Search Engine Land (, titled “Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy”, Matt advised he wouldn’t stress about duplicate content, providing it is of a high quality. The article also includes a video.

In two other separate pieces over at Search Engine Land ( ), and ( ), titled “Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases” and “Google: Links In Press Releases Should Use No-follow Like Paid Links”, there is a quote from John Mueller (one of Google’s lead Webmaster Trends Analysts), stating that, even though all links within a press release should be no-follow, “there is still great value to using press releases”.

As we have always said, and what Mueller says, “The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no-follow. In fact, those stories written editorially are the links that Google values the most.”

It is nice to see the air finally cleared for many marketing companies about using a credible press release service. Do remember that if you are writing a press release, keep it interesting, to the point, and make sure it does not come across or sound like an advertisement.  Following all of these points will ensure a successful campaign.

At 24-7 Press Release Newswire (, we hold search engine compliance in high regard.  Effective immediately, we will include only no-follow links to comply with the new guidelines.

By Michael Iwasaki

Founded in 2004, Michael Iwasaki is a founding and managing partner of the news media distribution team with a plethora of knowledge in the News, SEO and Marketing industry. is a recognized leader for affordable effective media distribution and viewed as a valuable marketing resource by over 125 books on

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