The last 18 months in the wake of Google Penguin and Panda updates have left many people scratching their heads. It is no surprise that the updates from Panda and Penguin affected many websites, hopefully for the better.
Up until the last week or so, one of the big questions that left many marketers wondering was if a press release would still harm their website rankings due to duplicate content and links.
The answer has finally been put forward by Matt Cutts & John Mueller, from Google, for both duplicate content and the use of a press release service.
In a news piece from Search Engine Land (http://searchengineland.com/googles-matt-cutts-duplicate-content-wont-hurt-you-unless-it-is-spammy-167459), titled “Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy”, Matt advised he wouldn’t stress about duplicate content, providing it is of a high quality. The article also includes a video.
In two other separate pieces over at Search Engine Land (http://searchengineland.com/google-adds-large-scale-guest-posting-advertorials-optimized-anchor-text-to-list-of-link-schemes-168082 ), and (http://searchengineland.com/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339 ), titled “Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases” and “Google: Links In Press Releases Should Use No-follow Like Paid Links”, there is a quote from John Mueller (one of Google’s lead Webmaster Trends Analysts), stating that, even though all links within a press release should be no-follow, “there is still great value to using press releases”.
As we have always said, and what Mueller says, “The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no-follow. In fact, those stories written editorially are the links that Google values the most.”
It is nice to see the air finally cleared for many marketing companies about using a credible press release service. Do remember that if you are writing a press release, keep it interesting, to the point, and make sure it does not come across or sound like an advertisement. Following all of these points will ensure a successful campaign.
At 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we hold search engine compliance in high regard. Effective immediately, we will include only no-follow links to comply with the new guidelines.
By Michael Iwasaki
Founded in 2004, Michael Iwasaki is a founding and managing partner of the 24-7PressRelease.com news media distribution team with a plethora of knowledge in the News, SEO and Marketing industry. 24-7PressRelease.com is a recognized leader for affordable effective media distribution and viewed as a valuable marketing resource by over 125 books on Amazon.com.