What’s All This Talk About No-Follow Links? And What Does it Mean for My Press Release Marketing?

Google and  No Follow

Google and No Follow

There has been much talk of late in the social media world regarding Google’s new guidelines on no-follow links and what impact these have on press release distribution and search engine optimization (SEO).

To clarify, Google recently released its new webmaster guidelines, which explicitly state:

“Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

In order to remain in good standing with Google and follow best practices, we at 24-7PressRelease have immediately instated a policy in which all press release links will be no-follow.

Google’s guidelines reinforce its dedication to ensuring the most authentic search engine results, so while this may sound like bad news for your SEO marketing plan, it actually isn’t.

Press releases are still valuable marketing tools, but instead should be used for the purpose for which they were intended: hooking the interest of consumers and news professionals through a newsworthy story that has a captivating headline and informative and attention-grabbing content. Distributing press releases will still get you more visibility online, without artificially skewing search engine results because one press release has more links in it than another.

As Google webmaster trends analyst John Mueller says, “The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no follow. In fact, those stories written editorially are the links that Google values the most.”

For press release writing tips from 24-7PressRelease, click here.