Archives for September 2013

Press Release Marketing – NewsJacking – Why Is It Becoming So Popular?

Make your story stand out.

Make your story stand out.

Although newsjacking has been around for a while, it is something that has only started to become more prominent as of late in the marketing world. – similar to how the iPhone 5S and 5C just became very prominent in the news. Okay, that was a weak concept of newsjacking, but I think you get the point.

If you missed the above example, newsjacking is taking something that is very hot for news headlines and adding your own twist to the story while working in some marketing for your own product. This will only work effectively if it is done properly, but the exposure potential is absolutely phenomenal.

(Image courtesy of

(Image courtesy of

Another way of looking at it would be injecting your thoughts or ideas into a breaking news story that generates tons of media coverage.

At 24-7 Press Release Newswire (, we have seen an uptick in many businesses beginning to use this concept, which is working for them. The nice thing about a successful newsjack is that you do not require media coverage to have your story become noticed!

As this is a great strategy to incorporate into your press release, please do remember that although using a press release service can be successful, it is not the be-all and end-all for your marketing toolkit; rather, it should be one of many tools that you use to generate publicity for your business’s product or service.

More Press Release Service Changes For

Changes ComingIn an ongoing effort to be a top provider for news distribution, will be upgrading with some extra features this weekend. A few highlights include:

1. Addition of our Address Book: This means for PR & Marketing companies, you no longer have to repeat typing in frequent customer contact info, keep them all in your address book.
2. Addition of Block Quote: Make your press release stand out more
3. Addition of voting. Email friends, family & Colleagues the link to your story and ask them to vote for it giving your story a higher social standing.
4. System Inbox: We want to better  communicate updates, changes and what is going on without bombarding you with emails.  You will have the option to receive update notifications through email if you desire.
5. Rich Text Editor: Take the guess work out of coding for adding features like bold, italics, email and hypertext links.

These are just a few basic changes with many more to come shortly!

Distribution through Associated Press is just around the corner, so keep posted!

Looking for a press release service to work for you? Visit

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