Although newsjacking has been around for a while, it is something that has only started to become more prominent as of late in the marketing world. – similar to how the iPhone 5S and 5C just became very prominent in the news. Okay, that was a weak concept of newsjacking, but I think you get the point.
If you missed the above example, newsjacking is taking something that is very hot for news headlines and adding your own twist to the story while working in some marketing for your own product. This will only work effectively if it is done properly, but the exposure potential is absolutely phenomenal.
Another way of looking at it would be injecting your thoughts or ideas into a breaking news story that generates tons of media coverage.
At 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we have seen an uptick in many businesses beginning to use this concept, which is working for them. The nice thing about a successful newsjack is that you do not require media coverage to have your story become noticed!
As this is a great strategy to incorporate into your press release, please do remember that although using a press release service can be successful, it is not the be-all and end-all for your marketing toolkit; rather, it should be one of many tools that you use to generate publicity for your business’s product or service.