Marketing 101 – Usage of a Press Release; Are You Doing What is Right? Putting to Rest Some Misconceptions.

Marketing and Use Of a Press ReleaseOCTOBER 13, 2013 – With the recent search engine updates (the words Penguin and Panda come to mind) that have taken place over the year, there appears to be some misconception around the usage of a press release as a part of one’s marketing strategy.

Press release service, http://www.24-7pressrelease.com still to this day, receives the odd requests to have ones press release removed from the system, in fear of being penalized by Google.  The requestor is not aware that any links in the press release are NO FOLLOW and therefore are fine to leave the release.

Google and No Follow

Google and No Follow

What people do not seem to understand is that a Press Release is still one of the most effective and cost efficient marketing tools available if they are prepared and executed in a correct fashion. A quote from John Mueller (Google) states “there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no followed. In fact, those stories written editorially are the links that Google values the most.”

We occasionally receive inquiries from individuals saying they submitted a press release, however their phones were not ringing off the hook, and they did not have to add an extra server to accommodate the extra zillions of website visitors they were anticipating after their press release went out.

NewsA press release is a gradual and timed marketing tool.  This means that it may take many releases to be either picked up by an editor, journalist or blogger.  Just because you didn’t hear anything, does not mean someone did not take note, pass it on to someone else or it went unheard. Sometimes, it may take several regular releases before one sees an increase in inquiries, web site traffic or a phone call.  This being said, when a press release goes out, the information needs to be of value and interest for a journalist or blogger to want to follow up.  In this day and age, journalists are bombarded and overwhelmed. Your press release should be kept short. To the point and grab the interest of the reader with a killer headline, or it will go unnoticed and unheard.  It is a tool, which can take some time to attain traction, not a “magic bullet”.

In summary, usage of a press release in a marketing campaign will not go away. They need to be timely, and used appropriately and are not viewed in a negative light as some people may have believed after recent search engine updates.

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

Excellent Feedback on New Site Features, Functionality and Distribution

Your marketing toolkit should include a press release and PPC.

Does Your Marketing Toolkit Include Use of a Press Release Service? It should!

When 24-7 Press Release Newswire decided to start implementing some features that had been kicked around the water cooler, we did not realize how welcome and appreciated those changes would be.

We continually receive exceptional feedback on how easy it is to submit a press release on the http://www.24-7pressrelease.com site.  The modifications and updates that have been added as of recent have fit in impeccably and again with open arms.

Visitors that are reading this for the first time, (or those that have not visited our site in a while), we have added an address book, block quotes, an image bank and an INBOX to keep you notified of further updates.  We have many new exciting features, additions, functionality and updates in the queue, including more distribution partners, so please keep posted!

24-7 Press Release Newswire (http://www.24-7pressrelease.com) has recognized the importance of social media, and the direction we need to go in order to keep ahead of everyone else, which is why we have started to become so popular with Marketing and PR Firms (which do receive volume discounted rates).

Stay tuned for more updates soon!

What Will 2014 Bring As Far As Marketing Trends?

Social MediaWe had read an interesting article about the marketing trends anticipated for 2014 put out by Forbes, which was definitely an interesting read (and informative).  To sum it up, the article did touch on a few of the following points, plus some of our own insights into where marketing is going for 2014.

There is no doubt that the landscape for marketing has changed significantly over ever the last 18 months (and will continue to do so).  The main area has been focused on how external visitors are driven to sites as opposed to what type of external links one may have on their site.   Another point of interest is based around content and whether it is original or re-published content.

Here is the list:

Press Release Services

Despite all of the information that had been circulating about press releases (and many people “scrambling to have links removed from press release sites”, they have forgotten a few valuable insights. First off, many press release sites took to Google with heart and changed their strategy to NO FOLLOW links. This basically means that if your press release is on a site that has NO FOLLOW links, it should be, for the most part, fine.

Google’s John Mueller, in an article from July 30, 2013, even went so far as to advise that “that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.” – Search Engine Land (http://tinyurl.com/k92dyvs).

Press release service sites like http://www.24-7pressrelease.com that follow Google practices are still of value and should not be neglected.

 

Content Marketing

The companies that have been achieving success and authority are the ones that have been creating original content. The content is deemed as being valuable and also creates a trust with their clients.  This may come in a variety of formats including videos (YouTube Channels come to mind), Social Media and articles on business sites.

 

Social Media

The buzz around Social Media is still big and will continue to grow with the boost in popularity amongst the likes of Instagram, Google+ and Pinterest.  Facebook has made an incredible run and has a strong presence for social media.

 

Images

Images are always big.  They are visual, people get the message right away and they are the wave of the future.  Have you not seen an increase in “sharing images” over the past 12 months? This area will continue to expand.  Two places come to mind. Pinterest & Buzzfeed.

 

Simplicity

The move toward simplicity cannot be underestimated.  Taking a look at a few key sites and companies including Mashable, Google and Apple, the simplistic approach is what pays off.  The web is so cluttered, people want information quickly, visually and information that is to the point.

Social Signals

Social signals are becoming more important than ever.  Let’s face it, when you are in a business meeting and someone asks, “does anyone know a reputable printing company”, and a few key individuals that you know do their due diligent provide you with a few recommendations, is that information not golden?  So why would that be any different on the web in a text format or through a social media format?

Although inbound links, depending on where they come from do not hold the same value as they once did, some key sites are still of value and hold some weight.  Sticking with companies that are established, have quality content and ranked well is a good starting point.

 

Mobility Will Continue To Be King

People more and more are moving toward tablets, (the iPad mini comes to mind immediately), phones with larger screens (primarily for a better surfing experience) and mobile devices in general.  They are looking up information in washrooms (not that you needed to know that, but come on, it is a reality!), at bus stops and as much as I hate to see it, while walking down the street.

To not have your information available on a cross platform is not helping your business.  Your competitor that does have everything tailored for mobile? Guess what, they are taking your business.  This is not a trend. It is a reality.

As people lick their wounds and recover from 2013 search engine updates, 2014 will prove to be an interesting year for marketers with more social signal integration, mobile compatibility and simplifying the way messages are delivered to viewers and readers across the web.  This includes simplifying messages within a press release.  How about a press release limited to 140 characters? Maybe not…

Why Marketers Can’t Afford to Ignore Press Release Distribution

Online service 24-7 Press Release Newswire explains why marketing and public relations companies cannot afford to miss out on the publicity benefits of online press release distribution

News DistributionNEW YORK, Oct. 22, 2013  — 24-7 Press Release Newswire, an online press release service, has seen a surge in the popularity of its Mass Media Visibility distribution package, as marketing agencies have increased their utilization of the package for disseminating their clients’ news.

The reasons for an agency to use online distribution to get their clients’ news in front of journalists, editors and consumers are multiple, but the reasons for this specific package proving such a popular choice no doubt boil down to one: its value for money.

The return on investment is better than elsewhere in the industry, as with the Mass Media Visibility package news is disseminated through various channels including PR Newswire, the Associated Press network, 24-7 Press Release Newswire’s own journalist, blogger and consumer subscribers, and multiple other large news groups.

Through PR Newswire’s network alone, stories distributed using this package are sent to a network of more than 5,700 websites, databases and online services which include Yahoo! News, Reuters, Marketwatch, AOL and BizJournals, to name a few. News is also sent to PR Newswire’s 85,000 member-only journalists. Also, 24-7 Press Release Newswire has added some a la carte options to this package, which allow the customer to select additional microlists for their release to be sent to, which provide further industry targeting.

“Stories are already targeted for distribution by industry, however these microlists now allow users to gain that extra focus with trade publications that are not normally available through regular distribution channels,” said Michael Iwasaki, managing partner of 24-7 Press Release Newswire.

Over recent months, the 24-7 Press Release Newswire site, with its many enhancements, upgrades and improvements, has been gaining much traction throughout the marketing industry, particularly with agencies.

“We work very closely with agencies and depending on volume, are happy to provide them discounted rates. They love the usability of our system and the fact that they can store client information along with frequently used images online in their account manager,” Iwasaki explained.

About 24-7 Press Release Newswire
Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

This press release was issued through 24-7PressRelease.com. For further information, visit http://www.24-7pressrelease.com.

SOURCE 24-7 Press Release Newswire

24-7 Press Release News Now On Rebel Mouse…

Rebelmouse24-7 Press Release Newswire, is excited to announce that their multi-media press release news now is available through their REBELMOUSE page at: https://www.rebelmouse.com/247pressrelease.

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

24-7 Press Release Newswire services thousands of customers around the globe, including North America, Europe, Middle East and Asia Pacific, ranging from small and medium-sized businesses to national and international organizations such as Michael’s craft stores, Gatwick Airport, NASA, Stella McCartney fashions and Expedia.

Since 2004, 24-7PressRelease.com has distributed over 300,000 press releases, become a top US 10,000 ranked website with mentions in over 105 books on Amazon.com including the “2012 Writers Market”.

The company pays particular attention to the ever-changing search engine optimization industry, dissemination technologies and offers a variety of news distribution packages.

24-7 Press Release Newswire Increases Distribution Through Partnership With Associated Press…

24-7 Press Release Logo 224-7 Press Release Newswire, press release distribution service is excited to announce a new distribution agreement with Associated Press, (a worldwide news source leader).

This move will allow our clients to benefit from increased exposure through distribution of their news to AP’s journalists and editors.

Stories distributed to AP are accessible to more than 30,000 journalists at publications throughout the US, reaching more than 1,300 newspapers domestically.

Check out the press release: http://www.prnewswire.com/news-releases/24-7-press-release-newswire-and-associated-press-enter-into-distribution-agreement-225943391.html