Archives for October 30, 2013

Marketing 101 – Usage of a Press Release; Are You Doing What is Right? Putting to Rest Some Misconceptions.

Marketing and Use Of a Press ReleaseOCTOBER 13, 2013 – With the recent search engine updates (the words Penguin and Panda come to mind) that have taken place over the year, there appears to be some misconception around the usage of a press release as a part of one’s marketing strategy.

Press release service, still to this day, receives the odd requests to have ones press release removed from the system, in fear of being penalized by Google.  The requestor is not aware that any links in the press release are NO FOLLOW and therefore are fine to leave the release.

Google and No Follow

Google and No Follow

What people do not seem to understand is that a Press Release is still one of the most effective and cost efficient marketing tools available if they are prepared and executed in a correct fashion. A quote from John Mueller (Google) states “there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no followed. In fact, those stories written editorially are the links that Google values the most.”

We occasionally receive inquiries from individuals saying they submitted a press release, however their phones were not ringing off the hook, and they did not have to add an extra server to accommodate the extra zillions of website visitors they were anticipating after their press release went out.

NewsA press release is a gradual and timed marketing tool.  This means that it may take many releases to be either picked up by an editor, journalist or blogger.  Just because you didn’t hear anything, does not mean someone did not take note, pass it on to someone else or it went unheard. Sometimes, it may take several regular releases before one sees an increase in inquiries, web site traffic or a phone call.  This being said, when a press release goes out, the information needs to be of value and interest for a journalist or blogger to want to follow up.  In this day and age, journalists are bombarded and overwhelmed. Your press release should be kept short. To the point and grab the interest of the reader with a killer headline, or it will go unnoticed and unheard.  It is a tool, which can take some time to attain traction, not a “magic bullet”.

In summary, usage of a press release in a marketing campaign will not go away. They need to be timely, and used appropriately and are not viewed in a negative light as some people may have believed after recent search engine updates.

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

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