Archives for November 2013

Are You Familiar With Googles Latest Update Titled “Hummingbird”? — Conversational Search…

Google HummingbirdIf you are a business owner with a presence on the web, you had better be aware of Googles latest update… it is their largest update since 2001, and appropriately, was launched on the eve of their 15th birthday!

I will post the full article link at the end, however to keep things to the point, Hummingbird taps in to what people really seem to be looking for, and it is not “key word searches”, it is more to do with key phrase searches.  The key phrase type searches are more for what they are calling “conversational searches” of what people are really looking for, displaying much more accurate results.

The explanation behind this is to hopefully weed out much of the “airy fluffy content” posted to many sites.

So, how will this affect you? If you are a business owner, businesses that previously did not rank well for “generic terms” may have more of a chance for better rankings.  This means that as a business owner, you will need to re-think your strategies on how people are finding your business online and what exactly they are searching to find you.

All in all, this type of an update does make sense and should help businesses, but as a business owner, you will really need to hone in on marketing and how people searching to find your business.

Find the full article on Mashable at:


A Couple Quick Tips Once You Have Sent Your Press Release….

So…You have written your press release, and distributed your press release through which means you are now finished your end of the marketing deal, correct?

Wrong! No so fast…

Sending out a news release has changed and emerged in so many different ways not only over the last 25 years, but even the last 10.  The way the web is integrated, the way people think, getting news out to the media, journalists, consumers and bloggers has changed. A lot.

Every part of the web, including e-commerce, has emerged into a social, economic being. The amount of social interaction of not just stories, but products, news and information has changed drastically. It is now all about social interaction. Referrals. Who heard what from who.

Now that you have submitted your news release with, it is time to step up your game. With all of our paid press release packages, you receive a report the day after your press release goes out with links to a few sites. Included in this list of links is the link to your press release. THAT is the time to start sharing your press release link with friends and family. Posting it to your Facebook page, LinkedIn, Google+. Ask your friends and family to VOTE and +1 your press release. Sure, offers social interaction, but it is also up to you.

Do what the masses are not doing, and start self promoting your press release and you will get ahead of the game.

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

24-7 Press Release Newswire services thousands of customers around the globe, including North America, Europe, Middle East and Asia Pacific, ranging from small and medium-sized businesses to national and international organizations such as Michael’s craft stores, Gatwick Airport, NASA, Stella McCartney fashions and Expedia.

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