Why a Press Release Still Holds Value in the Eyes of Google.

Media News ReleaseWe came across another posting, this time over at Search Engine Land, about a subject close to our hearts.  The press release.  Although many, that are entrenched in the industry still recognize them as a valuable marketing tool, there are still people out there that believe that because of Google’s Penguin update, they are seen as damaging.  This is completely incorrect, here is the supporting information.

In an article from about mid 2013 at Search Engine Land had a quote from Barry Schwartz, who reportedly spoke to Google Webmaster Trends Analyst John Muller about the role of a press release.  Here is what had been reported.

Google’s John Mueller did add that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.

Find the rest of this story and more at our Google Plus page at:  http://www.google.com/+247pressreleasepr

Further information from today includes:

– Marketers learning to play by Facebook’s changing Rules

– Social Media Success Requires a company-wide effort

– Using Google’s Autocomplete feature to enhance your brand.

Looking into 2014…

2014Looking to start your New Year with a bang as far as your Marketing goes?  Make sure you tune into the 24-7 Press Release Newswire Google+ page and keep up to date on industry happening and news from social media tips to pay per click information to what is happening with your favorite search engines.

Check out our last couple of days of info, including some information from SearchEngineLand about Pay Per Click Excel tips.  Huge time savers for beginners and more, a look back at 2013 to the top link building articles and for those that are writing a press release and sending that press release to a reporter, 5 subject line mistakes you will want to avoid.

Obviously, being in the press release service industry, http://www.24-7PressRelease.com finds this last article of particular value! Make sure you check it out, it is definitely worth a read.

There are a few bonus articles, including some information from NASA & some general news items worthy of a read!

Wishing you all the best for 2014!

24-7 Press Release Newswire.

Wishing You All The Best!

Seasons Greetings24-7 Press Release Newswire would like to wish all our customers, clients, fans and followers all the best over the holidays!

Today, we have made a few updates to our Google Plus page at: http://www.google.com/+247pressreleasepr

The last couple of days info include:

– Instagram ads, they really work!

– The changing relationship between celebs and brands

– What are some upcoming tech trends for 2014?

– First Mashies Awards for Marketing

and some tips for how to build your Social Media audience!

Come check it out, and follow us on Google Plus!

What is in Store For SEO in 2014?

Google Hummingbird 2You may want to check out our Google+ page (and follow us) at: http://www.google.com/+247pressreleasepr to be kept up to date on PR, marketing and social media trends.

What we found of particular interest (and you will too), was a piece we came across over at Search Engine Land… This information is not too old, November 2013 and is pretty current.

With Hummingbird (Googles most recent update) on the minds of many Marketers and SEO professionals, the thought of content and authority ring very strong.  This also rings true with keyword relevance and the building of credible links.

Hummingbird, most recently affected close to 90% of search results, mainly with long-tail search queries.

Want to find out more about this? Check out our G+ page (link at the top of the page).

What other intriguing industry information have we posted?  The most humorous of the postings would definitely go to the one about how Santa deals with “smelly gas”.

Follow us at: http://www.google.com/+247pressreleasepr

The Latest PR & Marketing Info For December 18, 2013 – Including Social Trends & Tips Now Posted…

Marketing ToolsHere are a few treats from Today’s Google Plus page at: https://plus.google.com/u/0/b/102407570192669005922/+247pressreleasepr/posts 

Social Trends and Tips, some information from the WOMMA Summit (Word of Mouth Marketing Association) in Nashville, TN., a briefing:

The information from this article discusses how the marketer no longer owns the brand, it is the consumer that does.  “Brands are now competing against EVERYTHING”.  A quote from Jay Baer at the summit.

It is about finding the right users to tell your story and giving them the right content and tools to tell it.

Read the rest at: https://plus.google.com/u/0/b/102407570192669005922/+247pressreleasepr/posts

 

Have you been eyeballing the new Mac Pro from Apple? 

They start at $3,000 and they will begin shipping tomorrow.

This is a completely newly designed model that had been originally unveiled earlier this year and starts to ship tomorrow.

The basic Mac Pro will ship with a 3.7 GHz Quad-core Intel Xeon processor

 

Social Media Marketing – Are you following these 5 examples?

An excellent example from some top companies using Social Media Marketing, effectively, like Oreo, the little cookie that could, Eat 24 and more.

Come check out the examples that some of these companies are using that could help you muster up some original ideas yourself!

 

Are you looking after your own Public Relations?

Some tips to help you with your own Public Relations, whether it be press releases, advertising or general publicity.

Finding your inner expert, checking out what is online, PR Tools at your disposal.  All of these and more to help you kick-start your own public relations.

 

Read about these stories and more over at our Google+ page! Follow us and keep up to date on new trends and what is going on in the industry.

https://plus.google.com/u/0/b/102407570192669005922/+247pressreleasepr/posts

Marketing & Information is Knowledge and Power…

Social Media ChristmasDo you keep current with the ever so quick changes in Social Media, Public Relations and Advertising?  At 24-7 Press Release Newswire, we don’t just do press release distribution, we also keep you current on the latest news, information and updates from around the web.  Although an integral part of any marketers toolkit, a press release is not the only tool.  Learn what other tools can help you! Here are a few that you can find at our Google+ page (https://plus.google.com/+247pressreleasepr/posts)

– Are you keeping up to date on the latest tweaks at Facebook that may be affecting the visibility of your brand?

– Are you following these tips to use social media to increase your holiday sales?

– Some information on how Facebook beat advertising fraud

– Google universal analytics

One of the most timely take-a ways for this would probably be the 5 tips on using social media to boost holiday sales, which includes a look into hash-tags, and how to use them along with strategies for coupon use and social media and really getting your customers involved.

The net is no longer a “push information” place… It is a fully engaging social media engagement process that you need to get your customers involved with.

Enjoy the reading and find us at Google+!

 

Tips on Crowdfunding, Stats on Snapchat and Your Worst Digital Nightmare…

CrowdfundingYou have probably heard the terminology but aren’t familiar with what it is.  Crowdfunding.  Also known as equity crowd-funding, crowd financing, crowd equity, crowd-sourced fundraising.   This is the collective effort of individuals who network and pool funds, most of the time online (Internet) in order to support efforts initiated by other people or organizations.

This can be a resourceful method of raising funds if it is done properly….

Find out some tips for Crowdfunding, interesting statistics from Snapchat on who the majority users are and your worst digital nightmares all over at our Google Plus page at:

http://www.google.com/+247pressreleasepr

We like to keep you up to date in the world of online PR, press release news, marketing and technology information.

Kick start your business with a press release from http://www.24-7pressrelease.com

Marketing Myths You Need to Know About, Twitter Reversing Blocking Changes and Tracking Your Press Release…

Marketing and your brand

Marketing and your brand

Marketing, Public Relations and Social Media are at an all time peak as far as how quickly the industries are changing.  With new strategies and the way information changes, you need to keep on top of these changes, or be left at the back of the pack still trying to figure out how to configure your MySpace page while asking your secretary to fax your latest press release out to all the media outlets.

As a leader in the press release distribution industry, and knowing that a press release is a major part of your marketing and public relations component, we like to try to keep you updated with the latest of what is going on in the industry.  Our journalists scour the web to find the most recent information and post it to our Google+ page for you to find and sift through easily.

Join us at our Google Plus page at: http://www.google.com/+247pressreleasepr for these and many more headlines to help you out.

What other information is there?

– Instagram DIRECT MESSAGING, what is in it for brands?

– Is their another currency player in the market?

– Some excellent marketing tips from PROMPTPROOFING…

Click Here and take me to all the good stuff!

Tracking Your Press Release and Clipping Services — What is a Clipping Service?

News ClippingsAt 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we have had a few inquiries about one’s press release that was just distributed.

Typically, this used to be a very manual and expensive process that could, at the time cost upwards of $1,000 to track a single press release. This was a tool that was only used by “large corporation” types that had deep pockets.

I read a humorous piece from Myntpr, which is really not too far from the truth as to what and where the term “clip” originated.  The article, which was a humorous read says “part of a PR person’s job (OK, usually the interns) was to actually read dozens of newspapers each morning – real, physical newspapers that get ink all over your fingers and everything – and cut out (or “clip”) articles that mentioned their client, paste these clips onto a sheet of paper, photocopy all of these articles and fax them to the client. It was called “doing clips”.

This would be not too far from what a “CLIPPING SERVICE” used to do, and why they were so expensive, mainly because of the hours put in, prior to the digital age.

A more specific and modern explanation, for a clipping or media monitoring service would be from WikiPedia (http://en.wikipedia.org/wiki/Clipping_service) which states “A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources which could be readily monitored greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the copier and the internet. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.”

So what is one of the best ways to track a press release online?  One way to help, which is inexpensive, and perhaps not the most complete accurate way (it is tough to really replace a human), would be through the use of Google Alerts.  Here you can type in your Company name and be alerted when news about the company is mentioned.  The problem with this is you may have variations of how your company is spelled and what context it is used.  Never the less, for a free service, it can give you a little insight.

Viral Marketing, Direct Messaging & Instagram and New Social Media Branding Tips!

Marketing, PR & Social Media TipsThese are just a FEW of the pieces of information that we have made available through our Google+ Page at: https://plus.google.com/+247pressreleasepr/posts

If you are not already and Google+ or have a Google+ account, but not yet following us, you should be!

What else is new?

– Find out about how Direct Messaging is now available through Instagram

– 3 tips you need to know before a product launch!

– Don’t be one of these Social Media horror stories…

– Looking to carry out a Website review? Here are 10 easy steps…

– Kobe & Messi: How Viral Marketing Sausage is made

We like to keep you up to date on what is going on in the world of Social Media, Public Relations & Marketing.  Although some information we do post directly to our Blog, we also like to scourer the web looking and consolidating great pieces of information to share with you!