Metrics and Tracking Your Press Release Performance Part 1

MetricsThis subject is a popular one among customers at 24-7 Press Release Newswire, understandably. You have submitted your press release, it’s gone out over the wire and you have received a proof of distribution report to show some of the places your release was sent to. What next?

This is a three-part blog series and in this first part we will discuss how to analyze and use the metrics provided to you by the press release service you use. Part 2 will discuss how to track your release’s performance on the wire through the use of a clipping service, and Part 3 will talk about cheaper (even free!) and easy ways to track your release online.

In this first post we will explain how to decipher the statistics provided to you by the distribution service itself. Most distribution services will vary their terminology and statistics offered slightly, so for the purposes of simplicity, throughout this blog post, we will refer to the statistics 24-7 Press Release Newswire offers its clients.

The main statistics to take note of are the number of views your release got and the number of times it was emailed to a friend.

The “Email to a Friend” statistic encompasses the number of times someone used the email tool on the website to share your press release with someone, as well as how many times the distribution system emailed the release to a subscriber journalist who expressed interest in the genre or industry your press relates to.

The number of views your release got refers to the amount of times someone clicked on your headline to read your full release, so it is a good gauge of the level of interest our press release drew in from only the headline.

Those are the two primary statistics that really reflect the effectiveness of a press release on the average consumer. Join us in Part 2 to find out how to understand how the use of a clipping service can help you to track release performance on the wire.

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