Marketing Myths You Need to Know About, Twitter Reversing Blocking Changes and Tracking Your Press Release…

Marketing and your brand

Marketing and your brand

Marketing, Public Relations and Social Media are at an all time peak as far as how quickly the industries are changing.  With new strategies and the way information changes, you need to keep on top of these changes, or be left at the back of the pack still trying to figure out how to configure your MySpace page while asking your secretary to fax your latest press release out to all the media outlets.

As a leader in the press release distribution industry, and knowing that a press release is a major part of your marketing and public relations component, we like to try to keep you updated with the latest of what is going on in the industry.  Our journalists scour the web to find the most recent information and post it to our Google+ page for you to find and sift through easily.

Join us at our Google Plus page at: http://www.google.com/+247pressreleasepr for these and many more headlines to help you out.

What other information is there?

– Instagram DIRECT MESSAGING, what is in it for brands?

– Is their another currency player in the market?

– Some excellent marketing tips from PROMPTPROOFING…

Click Here and take me to all the good stuff!

Tracking Your Press Release and Clipping Services — What is a Clipping Service?

News ClippingsAt 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we have had a few inquiries about one’s press release that was just distributed.

Typically, this used to be a very manual and expensive process that could, at the time cost upwards of $1,000 to track a single press release. This was a tool that was only used by “large corporation” types that had deep pockets.

I read a humorous piece from Myntpr, which is really not too far from the truth as to what and where the term “clip” originated.  The article, which was a humorous read says “part of a PR person’s job (OK, usually the interns) was to actually read dozens of newspapers each morning – real, physical newspapers that get ink all over your fingers and everything – and cut out (or “clip”) articles that mentioned their client, paste these clips onto a sheet of paper, photocopy all of these articles and fax them to the client. It was called “doing clips”.

This would be not too far from what a “CLIPPING SERVICE” used to do, and why they were so expensive, mainly because of the hours put in, prior to the digital age.

A more specific and modern explanation, for a clipping or media monitoring service would be from WikiPedia (http://en.wikipedia.org/wiki/Clipping_service) which states “A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources which could be readily monitored greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the copier and the internet. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.”

So what is one of the best ways to track a press release online?  One way to help, which is inexpensive, and perhaps not the most complete accurate way (it is tough to really replace a human), would be through the use of Google Alerts.  Here you can type in your Company name and be alerted when news about the company is mentioned.  The problem with this is you may have variations of how your company is spelled and what context it is used.  Never the less, for a free service, it can give you a little insight.