Marketing and Press Releases. They go hand in hand and they will never go away. The way a press release works may transform, like we have seen over the years, but they basics and fundamentals will never disappear. The value of a press release, even by Google is clearly stated in an article at SearchEngineLand (http://searchengineland.com/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339) – Just make sure you only use NO FOLLOW links through press distribution services that support this (Yes, we support NO FOLLOW at 24-7 Press Release Newswire).
The article we are going to refer you to, we came across over at Mashable, titled “4 Tips for Getting Press Coverage”. This article resonated well with us as they clearly have some excellent points which include:
– Looking into whether or not a publication offers an editorial calendar
– Content Creation (your OWN content)
– Making sure you do good deeds
– How to get other press
Again, an excellent article for those that truly want the best results from their press release.