Getting Noticed By The Media – Key Information You Need To Know To Be Heard And Seen

Press Release WritingThe purpose of a press release is to influence people by changing their opinion, having people purchase a product or service or even voting for a particular candidate or issue.  This could include vendors your work with, online bloggers, the general public or of course, the media.  Reaching out to the media, for the majority of the time is through online communication like social media, news sites or email.  Seldom is communication through direct telephone or in person unless you know someone personally in the media to give your pitch.

A press release is an endorsed piece of information used for announcing an event, product or service, product change, management change or financial results that may be of interest to a reporter.  This is to wet their appetite and save you time if they contact you.

The truth is the majority of press releases are drier than sawdust and are not written well nor engage the reader.

“By Far, the most important part of a media release is the headline.  This is the main support of your story that dictates whether your reader continues reading or simply flips to the next story with a more engaging headline” said Michael Iwasaki, managing partner at 24-7 Press Release Newswire.  “We cannot emphasize enough that it is critical having a strong hook, more so than your competitors. A great example we saw from article in Forbes that got our attention? ‘News Report Ranks Top U.S. Cities for Bedbug Infestations’. Does this not make you want to read the story? Of course it does, because it plays off your emotions as they know you will want to see if you’re  in one of those cities!” continued Iwasaki. A social media hint. Your headlines are shared on places like Google Plus, Twitter and Facebook. Do not repeat the headline in your first sentence.

For the body, it is all about the details. Going deep and making sure your homework is done. Avoid jargon that reporters may not understand and avoid a sales pitch. Get permission and use quotes from recognized, credible 3rd parties.  This is instant recognition. Less is better. Ideally, keep stories under 400 words and make sure if you are using a boilerplate, make sure your information is current brief and accurate.

Distribution of your press release is the final step.  Using a credible service that has been in business for a long time with a good reputation and recognizable distribution partners is ideal. This saves you the time and effort of trying to reach out to all the necessary media points in your industry.  You may pay a little more, but your message will get to the right places.  24-7 Press Release Newswire (http://www.24-7pressrelease.com) with their Mass Media Visibility package partners with credible distribution outlets including PR Newswire and Associated Press.

Once your press release has been distributed by your vendor of choice, you will hopefully reap the results you are looking for.  If you talk to anyone in the media, they will recommend letting the journalist reach out to you.  Don’t try to reach out to them. This may turn them off.

Social Media Networking Tips to Help Your Marketing

Social Networking Tips from 24-7 Press Release NewswireBack on January 16th, we had offered you some tips and etiquette that everyone should be aware of and practising. As a follow up, we decided to further the piece with a few more points that everyone should be aware of.

One of the biggest faults that many people have (you can clearly see this at brick and mortar social networking events) is that some individuals “loves themselves” and like to talk about themselves, what they can do, what they have and so on. You have probably met this person at a cocktail party no doubt.  More time needs to be spent asking the basic W’s to find out how potentially a relationship could jointly work out.  Making yourself interesting and caring about what another person has to say while being completely 100% genuine in the process.  People will remember you when you make that follow up connection.

If you are asked a question without knowing the answer and you say you are going to follow up at a certain time point, make sure your time point is accurate.  If you do not have the information that you advised you would present, notify the person that you are aware you were going to follow up today, but still do not have the information and that you are still working on obtaining it.

When you engage in a discussion, don’t always take.  In this day and age, people have had enough of been taken advantage of.  A good rule that I like to say is “Offer something BEFORE you take something”.  For us, if we are talking with press release writers, we like to offer a press release distribution coupon and include the website (http://www.24-7pressrelease.com).  Whether it is a coupon, a service or some advice, offer before you take.

This next point goes back a little to our first article.  Whether it is LinkedIn, Facebook, Google Plus, keep your contacts relevant and meaningful.  Connecting with every Tom, Dick and Harry serves no useful purpose.  Keep your connections updated and personal when and where you can.

With these basic concepts implanted, you will be sure to build a meaningful social network of amazing contacts.

Social Media Tips and Etiquette You Need to Know and Practice

24-7 Press Release Social Media Etiquette - SMSocial media to some individuals is something that is fairly new, but to some it has been around for years and they are familiar with decent social media etiquette.

Social media involves interaction between a given group of individuals in which they create, share or exchange thoughts in a virtual community and or network. The contributions, conversations and discussions would typically be of an educated value and at a fairly high level.

Introducing social media now… A bunch of noise that requires filters like HootSuite to help navigate and sort the garbage from the intelligent conversations or pieces of information that can be of value.

One of the biggest forms of social media today is Facebook. Aside from a press release or Google AdWords, Facebook is probably one of the most recognized marketing tools currently available. Posting credible, engaging information, sharing a few high-quality and relevant stories will gradually turn it into a tool to convert customers. Your customers will come because of your knowledge and information. Sorry, it is not all about you, your business and your next launch or event. Posting the occasional “deal”, “coupon” or “company update” is alright, however you must remember to engage your customer.

Followers, followers, followers… Sure, you can “buy” followers and have bragging rights that your Google Plus account has 1,500 followers, or you have 30,000 Twitter followers, etc., but what is your end game? For most people, unless you are significantly known in your industry, you will not organically have that many people genuinely interested in your business, product or service.  We are talking quality over quantity.

Social media is not SEO. Like a press release, Google AdWords or a newsletter, it is another tool for your marketing to be used wisely and not abused. Engage. Follow people who are engaging. Post meaningful posts. Like what you truly like. Re-post if you truly find value in what you are re-posting but don’t always and only re-post. Add your viewpoint. Get involved in discussions.

Following these simple thoughts will bring naturally interested, truly organic followers and customers.

Giving Away Freebies Could Be Detrimental To Your Start-Up, Google and Apple Acquisitions and Malware in Target Point of Sales Machines

Google and AppleWith any type of business, particularly start up businesses running so tight on cash these days, a closer insight is looked at with regards to giving away “freebies” at conferences.  The way to succeed at a conference, when giving something away, is to give something away that is related to your business, that does not cost a lot that could potentially be not only engaging, but through social media engagement as well.  To potentially spend thousands of dollars on “freebies” that people are only going to throw away when they get home from the conference could leave a company teetering if not financially secure. Read about this and more on our Google Plus page here.

Were you aware of Google’s latest acquisition?  Check it out here… Google just acquired Nest on Monday for an astonishing $3.2 billion.  The most expensive acquisition by Apple in the last while was Anobit for $390 million and Authen Tec for $356 million.  That being said, according to Mashable, it would appear Apple has nearly three times the cash reserves that Google has, at $147 billion!

This one may be older news, but you were aware of the issues of recent that haunted Target with a data breach.  According to an article on Mashable, the CEO of Target, Gregg Steinhafel cited “malware installed at our [point-of-sale] registers” while advising “significant changes” would be to come.

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