With more than a decade’s experience in press release distribution, the writers, bloggers and journalists in our network here at 24-7 Press Release Newswire bring together a vast wealth of expertise, knowledge and experience in effective news distribution.
And when it comes to getting your press release in the right places at the right time, we genuinely believe that our expertise gives our client base the edge.
A client base which includes a plethora of industry sectors, solo entrepreneurs and corporate customers alike – including a diverse mix of private businesses and public organizations, including Gatwick International Airport and NASA.
We also appreciate that each client is different, with different requirements and a different target audience for their press release distribution needs.
So, our Top 6 tips on press release distribution are:
Utilize a press distribution service with a long-standing reputation in the marketplace, and a provable history of gaining great client results. (See last weeks post here – How to Source a Press Release Service)
Establish whether, once a press release has been distributed, that a client has a unique URL for their press release which can then be shared and Liked on prominent social media platforms. This also stimulates further visitor traffic to the client’s press release on the website. We’re also working on a system at the moment whereby client press releases are shared on a client’s social media profiles for them, gaining additional leverage and saving them time.
Make sure that the press release distribution provider supports Google Authorship linking and uses it proactively, as we do here.
We also offer discounted rates and premium customer service offers through our ‘PReferred Agency’ programme – ideal for Marketing, PR and Communications companies and Agencies that need to submit a larger volume of press releases (typically 30+) per month.
Consider additional strategies such as Newsjacking on Facebook and Twitter, whereby breaking news stories and trending topics are used to ‘piggy-back’ your company news onto, thus generating more attention and interest online. Drawing in a bigger audience via Newsjacking is a classic tactic when tied in with effective press release distribution services.
If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.
Want to find out how Journalists are sourcing stories? Stay tuned, because next week, we’ll share some of these ways.
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