Where Does a Press Release Sit Within the Online Marketing Mix

Marketing MixAt 24-7 Press Release we’ve been dedicating time recently to consider the overall value and effectiveness of a press release, in relation to where it sits within the overall online marketing mix.

An effective press release can be one of the most powerful online marketing tools currently available.

Some of the reasons we believe a press release is a vital consideration within your online marketing mix include:

* A press release is an important tool in tying together all of your main marketing messages in one coherent document.

* Running disparate online marketing channels such as AdWords campaigns and Facebook conversations can be included in your online marketing mix, but a press release should be referenced with links, as well as your business’s ‘Latest News’ section containing your archive of press releases.

* AdWords are a short and sweet part of the online marketing mix – whereas a press release contains much more detailed information that can’t really be as effectively conveyed across a Facebook Post, AdWord campaign or blog post.

The main difference between a blog post and a press release is that a blog is useful for general updates online, and with items going on in your business – but aren’t newsworthy enough to merit a full dedicated press release.

A press release is essentially for a specific and significant online marketing purpose, such as the announcement of a new product or service, or the appointment of a new executive for a well-known Branded company, or end-of-year corporate earnings…the list is endless for including a press release in your online marketing mix.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.