24-7 Press Release Newswire Announces Our Gift to You on Our Tenth Anniversary – A New Site Packed with Impressive Features

24-7 Press Relesae Newswire New SiteWe are excited to announce that, to celebrate our 10th year of service, we have re-launched our site. It is now packed with new, exciting features designed to enhance distribution and make the submittal and distribution process more intuitive and efficient for users.

We have added additional news partners to bolster distribution, including Associated Press, more than 150 television stations most who post news directly to their websites, Acquire Media and many other industry-specific websites.

For users, the crowning glory of our new site is the Media Desk – a feature-loaded hub for journalists, bloggers and readers to use in tracking, searching and following stories of interest, through various search capabilities.

Statistics will be enhanced as we will offer a way for companies to see not just how many hits their release received, but also the source of those hits – whether it be journalists, bloggers, consumers, freelance writers, etc.

We have also significantly increased our social media sharing tools, and have enhanced our news widget for easy inclusion in your own website (including the ability to tailor the design and feel of the widget to integrate smoothly with your own site’s theme).

Marketing and PR agencies can take advantage of our Agency PReferred program, which offers discounts and priority customer service rates to those customers submitting high volumes of releases for their clients. Additionally, tools such as the address book and image bank allow agencies to easily submit releases for different clients without having to re-enter or re-upload information each time.

“We have spent the last two years listening to what our customers want, which is better distribution to media and journalists, more social media interaction and better visibility. And this re-launch is our way to give our customers what they’ve been asking for,” said Michael Iwasaki, Managing Partner with 24-7 Press Release Newswire.

Save on your press release with these two coupons that expire June 30, 2014:

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Have You Heard of ‘The Snackable Press Release’?

According to ‘Statistic Brain’, in 2013, the average attention span of a human dropped from 12 seconds (in 2000) down to eight seconds in 2013.  What is the attention span of a goldfish? Nine seconds.

SnackableYour press release needs to be snackable to be read, picked up and shared through social media. This means your press release needs to be short, to the point and written in a manner that is flexible to your audience (in this case, journalists and bloggers). Adding an image breaks up text and is highly recommended. Even if it is a stock image related to your industry, product or service.

– Your headline needs to be on fire! Low word count, asking a question and perhaps listing an odd number of tips on your topic.

– Make sure your press release is worth sharing and engaging. Would you share it if you read it?

– Visual. Include an image, even if you buy a stock image that is related to your industry.

– Comprehensible. Ensure your average person will be able to understand your message.

– Call to action. Include your contact information in the body.

Times have changed. Attention spans are shortening. Journalists and alike are inundated with information. A good rule of thumb is that a shorter press release is better than a longer one and has a greater chance of being read or used to fill a small column.

How a Press Release Helps Build a Brand Online – 5 Things You Need to Know

BrandingOne of the consistent benefits we see our clients enjoying is the positive impact press release distribution has on their branding.

The way people perceive your products and services is critically important when building your brand – and press releases are a vital part of the mix.

Brand building online is a consideration for all businesses, and distributing news via the Internet represents one of the most powerful tools in helping to promote and positively increase brand awareness.

Here are our top reasons why press releases are an amazing brand builder:

1. Increased marketplace visibility:

Social media channels and the massive rise in general Internet usage has meant that the traditional journalist relationship as gate-keeper to readerships has changed.

Whilst newspapers and magazines still have significant audiences, more and more businesses are choosing to bypass mainstream media and issue their press releases online, directly to potential customers, via the Internet.

Many people now use search engines such as Google to find new products and services, rather than turning to traditional media outlets. If your products and services are to be found online through press release marketing, the chances of gaining attention, increased visibility and sales also increases.

2. Increased online share-ability:

Distributing a press release online massively increases the chance of news about your business being shared via social media channels – and this in turn has a powerful and positive impact on building your brand, in part how a press release is the perfect tool to bridge social media and content marketing.

A professionally produced press release delivers newsworthy, timely, targeted content to your ideal press representatives and potential customers direct.

3. Increased brand awareness:

If your business is consistently distributing news releases and permeating the marketplace with positive, useful, and regular messages about your products and services, this also delivers increased brand awareness.

It’s all about trust. By using press release marketing online, businesses also create greater visibility, generate more goodwill, becoming the go-to company in their industry and in turn increase their influence, audience…and trust.

Press releases, if delivered to the right people, with the right timing, and in the right format for them online, can provide more recommendations, increased customer loyalty, and generate increased sales.

4. Increased positive PR projection:

Using a press release assists the rest of the marketing mix, by pushing the momentum of a new product or service forward further, for longer, and to a larger audience.

A well-written news release often gain multiple publications across different websites, newspaper and magazine portals online, so good PR can be a highly effective way of reaching a larger audience than other forms of marketing activities.

Brand building using press releases can be one of the best ways to project positive messages about your business into the marketplace – if done well.

5. Increased find-ability online:

Using a press release within your marketing mix to build a brand online may potentially deliver another powerful benefit – increased find-ability via search engines when republished.

People search for products, services, brands and for answers to problems online: if you’re found via a press release, you also increase the chance of that person exploring your website, blog, and social media profiles, too.

Using a press release, even without key word links can provide your products and services the opportunity to have better exposure within search engines for related keywords and search terms –  providing a long-lasting commercial benefit that’s priceless.

How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

All You Need To Know Regarding Social Media Behavior and Smartphone Usage – Do Men and Women Use Them Differently?

We have seen our spouses or partners using their smartphone on the couch, or looking at it before bed, but do we really know what they are looking at? Were you aware that women use social media and their smartphones differently from men?

If you are involved in marketing in any way, some of these numbers might assist you with how you target your market audience.

  1. Men are more likely to use social media for business-related reasons – 27% of men do this compared to just 22% of women.
  2. Men are nearly twice as active to use their phone for dating – 13% compared to just 7% of women.
  3. Women outnumber men in Facebook usage on their smartphones.

However, there are some areas in which women use smartphones more than men. The top three are:

  1. Staying in touch with family and friends
  2. Blogging, and photo uploading/sharing
  3. Entertainment

 

Want to find out more about how the different sexes are using social media through their mobile devices? Check this out from FinanceOnline.com:

Social Media Behavior