According to ‘Statistic Brain’, in 2013, the average attention span of a human dropped from 12 seconds (in 2000) down to eight seconds in 2013. What is the attention span of a goldfish? Nine seconds.
Your press release needs to be snackable to be read, picked up and shared through social media. This means your press release needs to be short, to the point and written in a manner that is flexible to your audience (in this case, journalists and bloggers). Adding an image breaks up text and is highly recommended. Even if it is a stock image related to your industry, product or service.
– Your headline needs to be on fire! Low word count, asking a question and perhaps listing an odd number of tips on your topic.
– Make sure your press release is worth sharing and engaging. Would you share it if you read it?
– Visual. Include an image, even if you buy a stock image that is related to your industry.
– Comprehensible. Ensure your average person will be able to understand your message.
– Call to action. Include your contact information in the body.
Times have changed. Attention spans are shortening. Journalists and alike are inundated with information. A good rule of thumb is that a shorter press release is better than a longer one and has a greater chance of being read or used to fill a small column.Google+