The Best Social Media Tools to Boost Your Online PR Campaigns.

Social Media ToolsAt 24-7 Press Release Newswire, we’ve been enjoying the excellent social media marketing advice, articles, hints and tips at www.bufferchat.com recently – and observing the intrinsic link between effective online PR campaigns and well-delivered social media.

And to help you utilise the complex world of social media marketing in tandem with your online PR, this fantastic article contains 60 of the best social media tools for small businesses to gain competitive advantage online.

As well as listing some incredible tools and platforms to monitor the big social platforms such as Facebook and Twitter, the article clearly highlights the best of the best when it comes to social media monitoring – an often overlooked part of the mix.

Our favourite platforms and tools in the social media monitoring space are:

* Mention – online tracking of your business name. It goes beyond Google Alerts for tracking your name or company name globally. You can find out hoe many people are mentioning your name or business name without using the @ sign, and the tracking tool has received excellent ratings.

* SocialMention – this tool helps track areas such as sentiment, reach, passion and strength. It focuses more on how people feel and react to your Brand and business content on social media platforms. This is powerful, as you can see how an online audience’s sentiment changes over time, and adjust your online PR accordingly.

* Keyhole – if you’re looking to track a hashtag campaign online, Keyhole delivers this across Twitter, Facebook AND Instagram. Excellent for tracking an upcoming event, measure the popularity of the campaign. Keyhole also enables tracking of an event before, during and after – providing a full dashboard of analytics, influencers and demographics.

For overall social media analytics, these are our favourite platforms to try:

Buzz Sumo – delivers the most popular content on set topic, or website. This provides powerful insight, which can drive future online PR campaigns.

Rival IQ – if you’ve ever wondered what a competitor is doing, Rival IQ can help, by tracking a Brand and monitoring their activity on Facebook, Twitter, Google+ and more. Rival IQ provides insight into competitor campaigns.

Klout – this well-established tool collates information across the Web, and gives a Klout Score for an individual, Brand and website. Klout also tracks key topics, views content suggestions, and posts to social media profiles. Awesome!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

The Link Between Online PR and Social Media Marketing – Proven!

Social Media PRAt 24-7 Press Release  Newswire, we’ve seen the increasing link between online PR and social media marketing in the last 12 months – and it’s getting more critical as 2014 races on.

As a well-established provider of online press release distribution and online PR services across the world, seeing the growing prominence of social media marketing – and how this affects the success of online PR campaigns, has become a highly important factor in achieving impact and reach online.

We came across an interesting article here from the excellent social media information network and blog at Bufferapp.com, which highlighted a few surprising statistics about social media marketing and the effect it has on gaining attention online:

 

* Your biggest advocates on social media also have the fewest Followers.

* According to the Mention website, 91% of mentions come from those with less than 500 Followers. Most of these are potential Brand advocates.

* Fewer than one in 10 of every mention will come from a ‘Power User’, or someone with a large number of Followers.

* There are six well-defined communication networks on Twitter – check out the visual here.

* Original, well-written content still outperforms visual content: however, visuals are a very important part of the marketing mix. Ideally, written content with visuals works best.

* Over half of marketers (58%) claim written content is their most important form of social media content. Only 19% of marketers voted visual content as the most successful pat of their online marketing campaigns.

* Brands have less than 60 minutes to respond to customers on Twitter to be effective – check out the visual here to find out why.

* Do re-tweeting late at night, ideally between 10-11pm: this is effective because share volumes are lower and the chance of gaining attention is higher.

* Facebook promotions work best on Fridays – a social intelligence report from Adobe demonstrated that when posted on Facebook on a Friday, content received more Likes, more Shares, and more Comments than any other day.

* The Top 3 social media sites for driving traffic are Facebook, Pinterest and Twitter.

* Visual content is increasingly important on Facebook, helping to drive 87% of all engagement on the platform.

 

Check out the full article here – there’s some excellent social media statistics to be aware of when you’re planning your next online PR campaign.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.