Future Marketing Trends to Watch Out For in 2015

Is use of a press release still good for marketing?24-7 Press Release Newswire, a leading provider of press release distribution services online constantly pays attention to marketing trends, trends which may even be a few months out. During a research, we came across some future marketing trends for 2015 that we wanted to share as we felt they were valuable.  Check them out here.

Looking ahead – especially seeing as the New Year is rapidly approaching – it’s important for marketers, online marketers, PRs and marketing managers to look at the top predictions for marketing next year.

Some of the most interesting items, for us, to come out of the slideshow are:

In the USA, 25% of web users are mobile-only, never using a laptop or PC. – This is an incredible statistic, particularly if you are an online only retailer.  If you are not mobile ready by now, your competition is and is also far ahead of you!

Email marketing is going to remain an important part of the marketing mix. – Our take is that as long as people have email, these campaigns will never go by the wayside.

The art of storytelling through effective PR campaigns will remain critical. – This is huge.  At 24-7 Press Release News, we have started to see a pickup in the press release distribution industry.  As marketers and SEO individuals begin to put Panda and Penguin aside when thinking of a press release, they begin to see and experience the true value of a press release when integrated into their social media plan.  This means sharing your press release, posting to assorted communities and of course your blog.  Long gone are the days of keyword linking.  Content is king.

We know the importance of using valuable content and superb visual images in online PR campaigns, to create a memorable experience for the reader. The statistics back this up, especially for images.

One of our favorite maxims in delivering effective online PR is ‘don’t monitor the News, become the News’ – and consistent provision of News through online press release distribution helps our clients to move towards this goal.

There’s some really useful visuals, statistics and eye opening content in the slideshow – take a closer look here.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Public Relations, a Press Release and Advertising are Different

Over time,Journalists Source Stories public relations, marketing and communications professionals used to be able to send the right message to the proper audience at the appropriate moment. There were direct connections between journalists & media contacts with PR individuals. Over time and especially with the maturity of the Internet and of course, now, social media you end up with many companies taking it upon themselves to do their own PR. This is in hopes of saving a few dollars.

What is wrong with this approach? If you have a PR background and are familiar with the process, steps and the proper way to communicate your message then you are more than likely going to be fine. If you look at a couple of videos and read a couple articles and now think you are a PR expert, you may want to re-think your strategy.

Press release distribution used to be about getting a properly crafted message to the proper individuals in a way that they are used to receiving it. This includes the format of the press release. In today’s online marketplace, many make the mistake of treating a press release as an opportunity to sell their product or service, as an advertisement. This is not the correct way to go about distributing your press release.

In an article we came across over at Carter West PR, Sara delves further into the best way to maximize your exposure with your audience. At 24-7 Press Release Newswire, we were pleased to see that the use of press release distribution (amongst other methods) was at the top of her list. This also includes using a press release properly to maximize your exposure.

Sara also discusses some excellent information regarding content marketing and social media. We recommend you check out her post here.

For further marketing articles, includi9ng ‘Becoming an Editor’s Best Friend: Writing Something Newsworthy’, ‘Integrating Public Relations to Help Your Company Grow’, and ‘Press Releases: Building Blocks for Creating a Brand’, check out our PR knowledge base here.