What we do know is that the battle against spam and thin content by Google in ongoing. The latest update, Panda 4.1 certainly created some ripples in the search world by affecting between 3% – 5% of Search Queries during the cleanup.
The bottom line is that low quality content sites were affected more than sites with decent content. According to an article over at SearchMetrics, News, Content Sites and Download Portals were the winners in this latest update.
At 24-7 Press Release Newswire, we can certainly attest that our rankings were affected positively. According to some of our customers they were also affected positively. This does not mean we are laying claim to the concept of distributing a press release will assist with your rankings, however the coincidence is certainly interesting.
The key here is focusing on quality content. If you have a Google Webmasters account, you may remember a few months back, Google sending out notifications of ‘thin content’ warnings. If you adhered to these notifications and removed this content, then you were more than likely ok. If you left the content and buried your head in the sand, then you may have been affected by the latest update.
Just because news sites were affected positively (and potentially those using them) does not mean that it is alright to run out to your nearest press release service and disseminate garbage that will not have any value to your audience. It means that when you do submit your press release you really need to pay attention to the quality of it. Part of the quality factor also makes reference to the structure of your release. Structure means using your company name in the headline, using attribution and quoting an individual from the company within the body and finishing with a company boilerplate.
A press release is not an opportunity to stuff your press release with key words. It is also not an opportunity to be a sales pitch or advertisement. It should be a sound, compelling story for journalists. In turn this will hopefully create enough interest for them to want to contact you to follow up further.
Publishing a well written press release that garners eyeballs and attention is a sure fire way to increase your online visibility while potentially helping with search results through republication, social media comments & sharing of your news. It is not the all and end all of a marketing strategy. The press release is a tool in your marketing toolkit that should be integrated and shared with your social media on a regular basis as long as you have interesting compelling news to share.
To find out more information on the latest Panda 4.1, check out these resources: