Another Google Update, Find out Who and What Industries Were Affected. Does Distribution of Your Press Release Make a Difference?

Google Panda 4.1 - Were you affected?What we do know is that the battle against spam and thin content by Google in ongoing. The latest update, Panda 4.1 certainly created some ripples in the search world by affecting between 3% – 5% of Search Queries during the cleanup.

The bottom line is that low quality content sites were affected more than sites with decent content. According to an article over at SearchMetrics, News, Content Sites and Download Portals were the winners in this latest update.

At 24-7 Press Release Newswire, we can certainly attest that our rankings were affected positively. According to some of our customers they were also affected positively. This does not mean we are laying claim to the concept of distributing a press release will assist with your rankings, however the coincidence is certainly interesting.

The key here is focusing on quality content. If you have a Google Webmasters account, you may remember a few months back, Google sending out notifications of ‘thin content’ warnings. If you adhered to these notifications and removed this content, then you were more than likely ok. If you left the content and buried your head in the sand, then you may have been affected by the latest update.

Just because news sites were affected positively (and potentially those using them) does not mean that it is alright to run out to your nearest press release service and disseminate garbage that will not have any value to your audience. It means that when you do submit your press release you really need to pay attention to the quality of it. Part of the quality factor also makes reference to the structure of your release. Structure means using your company name in the headline, using attribution and quoting an individual from the company within the body and finishing with a company boilerplate.

A press release is not an opportunity to stuff your press release with key words. It is also not an opportunity to be a sales pitch or advertisement. It should be a sound, compelling story for journalists. In turn this will hopefully create enough interest for them to want to contact you to follow up further.

Publishing a well written press release that garners eyeballs and attention is a sure fire way to increase your online visibility while potentially helping with search results through republication, social media comments & sharing of your news. It is not the all and end all of a marketing strategy. The press release is a tool in your marketing toolkit that should be integrated and shared with your social media on a regular basis as long as you have interesting compelling news to share.

To find out more information on the latest Panda 4.1, check out these resources:

http://blog.searchmetrics.com/us/2014/09/26/panda-update-4-1-winners-losers-google-u-s

http://searchengineland.com/games-lyrics-sites-google-panda-4-1s-biggest-losers-204504

 

For more information on writing an excellent boilerplate, we found this resource HERE. For a WikiPedia definition of a boilerplate, click HERE

At 24-7PressRelease, I was Shocked to Have a Customer Call me up and ask me the Following…

Press Release Metrics and Performance tracking.

Press Release Metrics and Performance tracking.

Customers love the statistics that we offer and also love our ‘proof of distribution report’ that we send out with sampling links to partnering sites of where their story may be found. This is only part of what goes on behind the scenes the morning their press release is distributed. Once distributed, we keep track of everything from headline impressions and number of times a story has been read. We wanted to share a story from a recent customer in Asheville, North Carolina.

I was working away when our customer service line began to ring. Slightly distracted, I answered the call. It was a customer who had recently used our press distribution service inquiring about his statistics. His name is Rob and he had recently published a book titled “Fearless Medicine, Helping Children and Adults Overcome Fear in a Medical Setting”.

Stepping back a few days prior to his release being distributed, he had inquired about what my thoughts were about his release and the subject matter, etc. My personal thought was ‘wow, I think he is on to something here’ (his press release title of “How to Hold a Two Inch Needle and Still Make a Child Smile”). This may have been in part because of my own personal fear of needles.

Rob called to inquire if the statistics he had looked at were considered decent results. You can imagine my shock when he had advised me that his press release had made over 90,000 headline impressions on various partnering sites, and over 900+ actual views of his press release! I believed it was a decent subject, but did not think it would receive that type of viewership!

Rob did an excellent job on this press release by keeping it short and to the point and by also including some points in bold. His press release may be found HERE.

I never did get the chance to ask him if he had also shared the link to his press release on his social media sites, but would imagine that he might have given his social media stats also appeared decent.

Sharing a press release through your social media channels (Facebook, Google+, Twitter and LinkedIn) while asking questions in the process is an excellent way to engage your followers, customers and target audience. This is really a process that completes the process.

Interested in distributing a press release? We would love to help you increase your online exposure. Visit http://www.24-7pressrelease.com.