News distribution company, 24-7 Press Release Newswire (http://www.24-7pressrelease.com), have just published an article on our main site discussing the benefits of distributing a press release during the holidays. This article also includes a couple of key dates you will want to avoid.
Read about it here: http://www.24-7pressrelease.com/article/16/247-press-release-newswire-press-release-distribution-during-the-holidays-why-this-is-a-prime-time-for-distributing-a-press-release-plus-some-dos-and-donts
So, how well do you really know journalists in your industry or region? Not that well? You may want to consider getting to know them. On top of that, when you do send them your press release, you will want to make sure that you follow these five factors that will help make your press release newsworthy. Read about them here: http://www.24-7pressrelease.com/article/14/becoming-an-editors-best-friend-writing-something-newsworthy
During the holiday, just because people are not physically present in their chair in an office, does not mean that they are not reading news and have access from home. When everyone else is letting off the gas, press the accelerator and be seen!