Content Marketing, More Businesses Incorporate a Press Release Into Their Content Marketing Strategy.

Content marketing & PR

Content marketing & PR

24-7 Press Release Newswire news distribution services, is continually scouring the web in search of keeping current with what is new and latest trends. This is an ongoing practice because of how quickly changes occur within our industry.

During our research, we came across an enlightening article over at Forbes Magazine, titled ‘Everything You Need to Know About How Content Marketing is Changing’. This article may be found here.

Many points in the article, written by contributing editor, Sujan Patel, were informative and practical. Many of these points should be considered when you are planning and writing your press release. After all, 24-7 Press Release Newswire is well aware that a press release is and should be a component of your content marketing strategy.

The first point, a greater emphasis on valuable content could not be truer. You get one shot at it (especially if you are distributing a press release to the media); make your content better than anyone else. Perhaps ensure you have some actionable takeaways.

As we mentioned in a comment at the article page and through various articles on our website, video is still king and continues to increase in popularity. This trend will continue. Attaching a video to your press release is an excellent way to share your message. Make sure you keep your video as close to, or under 1 minute. Once you go over one minute, attention spans drop off drastically. Ideally, under 30 seconds is best, but may be challenging. You do not have to look far to see the impact of video messaging on popular platforms like Facebook. A video can help draw the reader further into your content.

One statement in particular, in Patel’s article really hit home. The statement of “If you’ve been relying on social media to push out content, then it’s time to look for other channels and niches to get the word out.” This is exactly what we have been mentioning and a main reason for using a press release within your content marketing strategy. Using a press release is an excellent channel for distributing your message, as long as you maintain the correct tone. This means ensuring that what you have written is not an article or advertisement.

Three other points mentioned are also significant and are not to be under estimated. The first point is about content becoming more personalized and specific to audiences. When crafting your content, targeting a specific audience can go a long way. Keep your messaging informative, and personalized, yet professional. After all, the press release medium is very competitive. You need to grab the reader’s attention with a strong headline and an enticing lead in.Adding a press release into the mix.

More and more people are investing in press releases as a part of their overall content marketing strategy. They are extending the information they have used in other content to the media. Content experts are becoming the leader in their industry by sharing helpful information. They are sharing information their audience can take away and do something with. When this transpires, there is a perceived value to that information. That information is then shared and if it is really helpful or informative, the information may even go viral.

With all that being said, how could a content marketing strategy look with an article, you’re social media and the incorporation of a press release?

You could first start with an article that pertains to your area expertise, targeting your audience or market. This article could be followed up with a press release where you could potentially include other businesses, or individuals that are using your new widget or product. This could also include some statistical information if you are willing to share that with your audience. Statistical information could include a record number of units sold or users using your widget. You could then include links to your original article.

The day your press release is distributed (24-7 Press Release Newswire has excellent value press distribution packages, be sure to inquire about them), you can share the link of your press release on your social media channels where it could potentially be liked, or even re-shared over and over again. Share the link of your press release on your Twitter page; accompany the link with a paragraph follow up for your Facebook post. This in turn continues to create more exposure. Sometimes asking friends to share your link on their social media can go a long way.

We have seen an increase by many businesses incorporating a press release within their content marketing strategy, providing them with excellent results. The key is to remain consistent and keep the information interesting and of value. This is not a one off strategy and needs to have some thought and a game plan around it. Depending on your business model may mean including different areas of business within your business or organization.

Press Release Distribution at 24-7 Press Release Newswire, What are the Differences?

24-7 Press Release Newswire Press Release Distribution PackagesAs of recent our 24-7 Press Release Distribution customer service centre has received a number of enquiries about the difference between two of our top end press distribution packages. This would include our Integrated Media Pro and Mass Media Visibility packages. Information on these press distribution packages may be found here (http://www.24-7pressrelease.com/price_plan_imp.php)

To start with, both packages are truly excellent press packages for reaching the media and increasing your online visibility. The more extensive difference is our Mass Media Visibility press distribution package includes distribution through PR Newswire. The added distribution includes their 4,500 websites, databases and online services. Some of these services include Yahoo Finance, MSNBC, MarketWatch and the Bizjournals. This means exceptional distribution for a reasonable price.Press Release Distribution Packages

Both packages offer your press release to be made available to the 30,000 journalists at the Associated Press. Both packages also offer next day distribution, image attachments and inclusion to our media desk for journalists & bloggers. Our media desk may be found at http://mediadesk.24-7pressrelease.com.

So when should you choose which package?

We typically advise our customers if your press release requires publication through Yahoo News (for extra enhanced news exposure), or MSNBC, then select the Mass Media Visibility package. Another question to ask is ‘can you truly see your press release published in a paper like The New York Times? Do you honestly believe you have something so unique or ground breaking, that The New York Times would take notice? Is the quality of your writing up to par with what you would find in a major publication like that? If you are in doubt or not sure of the quality of your press release, acquire a second opinion. This could come from someone like a colleague or friend.Purpose of Press Release

Does 24-7 Press Release Newswire distribute news, or make your news available to major publications like The New York Times or USA Today? Yes. Do we guarantee that your press release will be chosen by them and that you will be contacted by a journalist from a major publication? No, we do not. This may seem fairly obvious; however we would not be publishing this if we did not receive a large number of inquiries to warrant writing this.

To be clear, we are not saying that major publications would not look at a ‘smaller business’ press release, or new start-up news, however the reality is they prefer mainstream business news from major known corporations.

Another reason to choose our Mass Media Visibility package is the dual reporting you receive when your press release is distributed. Two reports are sent, one for PR Newswire and one from 24-7 Press Release Newswire.

Many of our customers typically alternate between the Integrated Media Pro with the Mass Media Visibility package to maintain their exposure. One week they may use one package, a few weeks later, they may choose the other package.

No matter what press distribution package you select, you must always ensure a top quality written press release. Anything less than remarkable (this includes a catchy headline), may be lost in the masses.

We strive to keep you up to date with the latest information on press release writing styles, marketing tips (content marketing included) and of course, what is happening in the world of SEO. We encourage you to frequently visit our PR Knowledge Base Distribution packages that are affordable.(http://www.24-7pressrelease.com/kb_articles.php) to be kept up to date on the latest. A few headlines worth taking note of include:

These are just a few recent tips and information to help you succeed with your campaign. PDF writing tips may be found here:

24-7 Press Release Newswire is a privately held news distribution company that works with marketing and public relations companies locally and internationally to help better service their customers by providing effective, affordable solutions for news distribution.

News is distributed through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners and journalists including Associated Press, PR Newswire, AllVoices, Acquire Media, Financial Content to name a few.

Being in the press distribution business for over 12 years, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.