24-7 Press Release Newswire – ‘What’s Hot’ July 28 – August 4th.

As always, our editorial at 24-7 Press Release Newswire hand pick different press releases that have been previously distributed and like to shine a little light onto a select few.

NASA Press Release @ 24-7PressRelease.comMaybe it is our love for science and space research, however in the last week, NASA has sent out a couple of interesting press releases.  The first titled “NASA Releases ‘Microbiomics: The Living World In and On You’ ” and the second titled “NASA Releases Video Highlighting Twins Study

The first release references their Human Research Program and a new video they have released discussing microbial research on board the ISS (International Space Station).  This video would be the 7th of their eight part mini-series.

Their second press release highlights the last video (8th) in their mini-series which goes on to highlight some information about twins used within their study.

Turek said, "Your microbiome is like the ecology in the rainforest where the species depend on each other. What happens when a species is removed? Does another out-compete and take over?"

Turek said, “Your microbiome is like the ecology in the rainforest where the species depend on each other. What happens when a species is removed? Does another out-compete and take over?”

We personally found both of these press releases & the videos extremely interesting and worth the read and or watch.

Rich Tola is determined to teach everyone on the planet yoga.  This brings us to our third pick titled “YogaStyles Braves 108-Degree Heat and Wraps Chicago Pilot” which discusses how Rich and his crew filmed their pilot episode of YogaStyles throughout more than 60 locations on the streets of Chicago. Yoga Press Release @ 24-7PressRelease.com

From time to time at 24-7 Press Release Newswire, we like to feature a few key press releases that have grabbed our editorials attention.  If you have a press release you would like to share or distribute through 24-7PressRelease.com, please visit: http://www.24-7pressrelease.com/price_plan_imp.php

 

 

News Distribution Service 24-7PressRelease.com What’s on Update July 10th – July 22.

NASA Press Release AnnouncementThere is always exciting news and information happening within the world of 24-7 Press Release Newswire.  Here are a few press releases submitted July 10th – July 22nd that caught the attention of our editorial.

  1. Pardee Homes is a fairly regular user of the 24-7 Press Release Newswire distribution service. Pardee specializes in creating new homes and communities. Their specialty is for luxury home buyers adopting green home building measures combined with environmentally sensitive development practices.

Find out about their new phase of homes released for sale at Flagstone in Beaumont through their latest press release submitted July 10, 2016 here.

With pricing anticipated to begin in the high $200,000 range, Pardee has recognized new homes designed to appeal to first-time purchasers within the Sundance master-planned community.

  1. What do Saide Robertson and Roma Boots have in common? Find out from their latest press release, distributed July 19th (Dallas, TX).  Roma Boots Teams Up with Sadie Robertson for Second Collection of Rain Boots to Help Children in Poverty.

Our editorial likes the concept behind this company and their thinking because it supports a worthy cause by donating a pair of rain boots to a child in need for every pair that they sell.  This is such a fantastic cause.  The business (Roma Boots) was founded by Samuel Bistrian through inspiration to give back to the children in his home country of Romania.

  1. There are not too many people that do not like to know the latest information from NASA. Just last week we saw the announcement of their ‘Analog Missions Webapge’.

NASA‘s Human Research Program launched Phase 1 of the NASA Analog Missions website, a site devoted to studies around the world that help prepare for long duration human spaceflight. This latest press release may be found here.

24-7PressRelease.com distribution service occasionally showcases businesses and their press release when it receives higher than normal attention or views.  These press releases are hand-picked by our editorial.  We try to not select the same businesses repeatedly, however sometimes this may occur for particularly interesting stories.

24-7 Press Release Newswire – A Week of Press in Review June 20 – 24 2016

The Humanity Party (THumP)

The Humanity Party (THumP)

The past week has been a whirl-wind of some differentiating press releases distributed through the 24-7PressRelease.com network including submissions from Anonymous and their announcement of a worldwide political movement called The Humanity Party (THumP) which has garnered much media attention.

Also popular this week includes a press release submission from Arrowhead Publishers and Conferences, with their news of “Key Leaders in Precision & Personalized Medicine To Meet This Fall for the 8th Annual Personalized & Precision Medicine Conference

And last but not least, some information from Abode Systems, Inc. about “abode’s IoT and Home Security Platform Makes Connected Home Accessible to Visually Impaired and Blind Community”
NASA Press Release - You are what you eat.
Don’t forget to also check out one of NASA’s recent posts about “NASA Releases “Metabolomics: You Are What You Eat” Video”.  This press release and others may be found at: http://www.nasa.gov/feature/video-highlights-mark-and-scott-kellys-metabolites-metabolomics-you-are-what-you-eat

Content Marketing and Press Release Services, Putting all the Pieces Together; Tips and Information to Assist Your Marketing Efforts From 24-7PressRelease.com

Content marketingWe have written many articles about it.  24-7 Press Release Newswire has assembled enough information and reading to educate you on the following:

  1. Planning a content marketing strategy.
  2. Incorporating the use of a press release distribution service (like 24-7pressrelease.com) to help draw visibility to your content.
  3. Have you even engaged in social media efforts?
  4. Even if you are a neighbourhood business, you need to be writing content. If you are not publishing meaningful content; and your competition down the block is, guess who will have increased online visibility? If you don’t think this is important, you better wake up to 2016 because 81% of shoppers conduct online research before they buy!

We want to jump directly into our 3rd point; social media.  We cannot believe the number of business owners that, in this day and age have not engaged in social media within their marketing efforts.  You expect this train of thought would be left to those over the age of 50. Many of these business owners that I know who fit into this category are well below that age. This is something that is shocking.

What are the basic social media accounts you should be setting up?  The top accounts should include Facebook (a business page, also where you can post your press releases too), a Twitter account and Google Plus.  It takes only a few minutes to set each one up. It is NOT a scary experience. It is easy and straight forward.

Press releases, social media & content marketing.

Press releases, social media & content marketing.

Let’s get back to my first point, planning a content marketing strategy.  Once you are over the hurdle of getting out of your comfort zone and doing this, the rest is fairly easy.  You need to become an expert in your industry or business.  You need to write articles and perhaps even some press releases that you can distribute to increase your online visibility.  That being said, when distributing a press release, 24-7PressRelease.com encourages you to only distribute content of value.

When you plan your content marketing strategy, you will want to have a series of articles & press releases lined up.  Generally 4 months in advance is a good target, even if you only have a general title (or theme) with some bullet points sketched out.  You need to know how to interlace your posts between where you post your articles on your website and your social media and from your social media back to your article.  This is also something you will want to do after distributing a press release. Post it to your social media and make reference to where your press release may be found.

Create awesome content and increase your online visibility.

Create awesome content and increase your online visibility.

Here is the deal.  Content is king.  If you are publishing content that your audience (or customers) can engage in, they will more than likely share this content across their own social media.  In turn your customers will have friends and family that may reference your information and become familiar with your brand or product.  This does not even get to the point that social media may be triggers for search engines and help with rankings.  Why do you think that when you perform a search online, the big social media sites tend to surface closer to the top?

Over the last couple of years, 24-7PressRelease.com has been focused on helping our customers become savvier with their marketing efforts which include tips for everything from press release distribution, to creating great content and the timing of when you send your press release out.

We encourage you to visit our library of over 30 excellent pieces to help you become more visible online than your competition.

A few pieces include:
5 Ways to Engage With Your Audience Through Your Press Release  – Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader’s attention right from the start, they will click away from your press release and onto someone else’s very quickly.

Leveraging Social Media to Maximize the Reach of Your Press Release – Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.

When Disseminating a Press Release, Quoting an Industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace – Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don’t will see their information fade into the background, reaching a smaller and smaller audience.

Distribution of Your Press Release is Pointless Unless You Have Good Solid Content. Stats and Data go a Long Way. Here’s How to do it Right! – You have approximately 1.75 seconds to grab the attention of your audience. This could be a journalist/reporter, blogger or customer.

These and many more informational pieces may be found through the knowledge base at 24-7PressRelease.com.  Become that expert in your industry. Share your knowledge & tips.  Get into the social realm.  Increase your online visibility.  If you haven’t already started a strategy, by following some of these tips and information you will be sure to increase your presence through search results faster than by not.

A leader in online press release distribution, www.24-7pressrelease.com established in 2004, continues to bring on new customers; not because we offer a fancy new website that looks techy, but because we offer a great valued product. We do not claim to offer the Cadillac solution (we leave that up to the PR Newswires of the world). We also do not offer a Ford Pinto solution. 24-7 Press Release provides excellent, middle of the road, great value press distribution packages which are fair in the pricing.

 

Content Marketing, More Businesses Incorporate a Press Release Into Their Content Marketing Strategy.

Content marketing & PR

Content marketing & PR

24-7 Press Release Newswire news distribution services, is continually scouring the web in search of keeping current with what is new and latest trends. This is an ongoing practice because of how quickly changes occur within our industry.

During our research, we came across an enlightening article over at Forbes Magazine, titled ‘Everything You Need to Know About How Content Marketing is Changing’. This article may be found here.

Many points in the article, written by contributing editor, Sujan Patel, were informative and practical. Many of these points should be considered when you are planning and writing your press release. After all, 24-7 Press Release Newswire is well aware that a press release is and should be a component of your content marketing strategy.

The first point, a greater emphasis on valuable content could not be truer. You get one shot at it (especially if you are distributing a press release to the media); make your content better than anyone else. Perhaps ensure you have some actionable takeaways.

As we mentioned in a comment at the article page and through various articles on our website, video is still king and continues to increase in popularity. This trend will continue. Attaching a video to your press release is an excellent way to share your message. Make sure you keep your video as close to, or under 1 minute. Once you go over one minute, attention spans drop off drastically. Ideally, under 30 seconds is best, but may be challenging. You do not have to look far to see the impact of video messaging on popular platforms like Facebook. A video can help draw the reader further into your content.

One statement in particular, in Patel’s article really hit home. The statement of “If you’ve been relying on social media to push out content, then it’s time to look for other channels and niches to get the word out.” This is exactly what we have been mentioning and a main reason for using a press release within your content marketing strategy. Using a press release is an excellent channel for distributing your message, as long as you maintain the correct tone. This means ensuring that what you have written is not an article or advertisement.

Three other points mentioned are also significant and are not to be under estimated. The first point is about content becoming more personalized and specific to audiences. When crafting your content, targeting a specific audience can go a long way. Keep your messaging informative, and personalized, yet professional. After all, the press release medium is very competitive. You need to grab the reader’s attention with a strong headline and an enticing lead in.Adding a press release into the mix.

More and more people are investing in press releases as a part of their overall content marketing strategy. They are extending the information they have used in other content to the media. Content experts are becoming the leader in their industry by sharing helpful information. They are sharing information their audience can take away and do something with. When this transpires, there is a perceived value to that information. That information is then shared and if it is really helpful or informative, the information may even go viral.

With all that being said, how could a content marketing strategy look with an article, you’re social media and the incorporation of a press release?

You could first start with an article that pertains to your area expertise, targeting your audience or market. This article could be followed up with a press release where you could potentially include other businesses, or individuals that are using your new widget or product. This could also include some statistical information if you are willing to share that with your audience. Statistical information could include a record number of units sold or users using your widget. You could then include links to your original article.

The day your press release is distributed (24-7 Press Release Newswire has excellent value press distribution packages, be sure to inquire about them), you can share the link of your press release on your social media channels where it could potentially be liked, or even re-shared over and over again. Share the link of your press release on your Twitter page; accompany the link with a paragraph follow up for your Facebook post. This in turn continues to create more exposure. Sometimes asking friends to share your link on their social media can go a long way.

We have seen an increase by many businesses incorporating a press release within their content marketing strategy, providing them with excellent results. The key is to remain consistent and keep the information interesting and of value. This is not a one off strategy and needs to have some thought and a game plan around it. Depending on your business model may mean including different areas of business within your business or organization.

Press Release Distribution at 24-7 Press Release Newswire, What are the Differences?

24-7 Press Release Newswire Press Release Distribution PackagesAs of recent our 24-7 Press Release Distribution customer service centre has received a number of enquiries about the difference between two of our top end press distribution packages. This would include our Integrated Media Pro and Mass Media Visibility packages. Information on these press distribution packages may be found here (http://www.24-7pressrelease.com/price_plan_imp.php)

To start with, both packages are truly excellent press packages for reaching the media and increasing your online visibility. The more extensive difference is our Mass Media Visibility press distribution package includes distribution through PR Newswire. The added distribution includes their 4,500 websites, databases and online services. Some of these services include Yahoo Finance, MSNBC, MarketWatch and the Bizjournals. This means exceptional distribution for a reasonable price.Press Release Distribution Packages

Both packages offer your press release to be made available to the 30,000 journalists at the Associated Press. Both packages also offer next day distribution, image attachments and inclusion to our media desk for journalists & bloggers. Our media desk may be found at http://mediadesk.24-7pressrelease.com.

So when should you choose which package?

We typically advise our customers if your press release requires publication through Yahoo News (for extra enhanced news exposure), or MSNBC, then select the Mass Media Visibility package. Another question to ask is ‘can you truly see your press release published in a paper like The New York Times? Do you honestly believe you have something so unique or ground breaking, that The New York Times would take notice? Is the quality of your writing up to par with what you would find in a major publication like that? If you are in doubt or not sure of the quality of your press release, acquire a second opinion. This could come from someone like a colleague or friend.Purpose of Press Release

Does 24-7 Press Release Newswire distribute news, or make your news available to major publications like The New York Times or USA Today? Yes. Do we guarantee that your press release will be chosen by them and that you will be contacted by a journalist from a major publication? No, we do not. This may seem fairly obvious; however we would not be publishing this if we did not receive a large number of inquiries to warrant writing this.

To be clear, we are not saying that major publications would not look at a ‘smaller business’ press release, or new start-up news, however the reality is they prefer mainstream business news from major known corporations.

Another reason to choose our Mass Media Visibility package is the dual reporting you receive when your press release is distributed. Two reports are sent, one for PR Newswire and one from 24-7 Press Release Newswire.

Many of our customers typically alternate between the Integrated Media Pro with the Mass Media Visibility package to maintain their exposure. One week they may use one package, a few weeks later, they may choose the other package.

No matter what press distribution package you select, you must always ensure a top quality written press release. Anything less than remarkable (this includes a catchy headline), may be lost in the masses.

We strive to keep you up to date with the latest information on press release writing styles, marketing tips (content marketing included) and of course, what is happening in the world of SEO. We encourage you to frequently visit our PR Knowledge Base Distribution packages that are affordable.(http://www.24-7pressrelease.com/kb_articles.php) to be kept up to date on the latest. A few headlines worth taking note of include:

These are just a few recent tips and information to help you succeed with your campaign. PDF writing tips may be found here:

24-7 Press Release Newswire is a privately held news distribution company that works with marketing and public relations companies locally and internationally to help better service their customers by providing effective, affordable solutions for news distribution.

News is distributed through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners and journalists including Associated Press, PR Newswire, AllVoices, Acquire Media, Financial Content to name a few.

Being in the press distribution business for over 12 years, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

Bookmarking or Following 24-7 Press Release News is a Great Way to Keep up to Date in the PR, News Distribution Industry.

Using a press release to promote your content.24-7 Press Release Newswire, a leader in the press release distribution industry for small to medium sized businesses keeps on top of current information to do with distribution trends, SEO and content marketing.

The world of journalism, distribution of news and PR has changed significantly in many ways in the last few years alone. Are you familiar with the changes?

We have recently posted a few informative pieces of information to help you increase the visibility of your content and business. A few of our new articles include:

  1. Why You Should Use a Press Release to Assist in the Promotion of Your Content Marketing Strategy: http://www.24-7pressrelease.com/article/22/why-you-should-use-a-press-release-to-assist-in-the-promotion-of-your-content-marketing-strategy
  2. Promoting an Event? Distributing Your Press Release Should be Timed to Meet Today’s Digital Needs: http://www.24-7pressrelease.com/article/21/promoting-an-event-distributing-your-press-release-should-be-timed-to-meet-todays-digital-needs
  3. Increasing the Online Visibility of Your Press Release is Easier than You Think: http://www.24-7pressrelease.com/article/20/increasing-the-online-visibility-of-your-press-release-is-easier-than-you-think

At 24-7 Press Release Newswire we try to encourage knowledge sharing and welcome to you share any of these articles with your business associates. Staying on top of your competition means staying informed of what is going on in your industry.

A complete listing of our articles may be found here:
http://www.24-7pressrelease.com/kb_articles.php

Content is More Important Than You Think – Tips You Should be Aware of Before You Distribute Your Next Press Release.

Don't let your next press release be another star in the sea of stars in our galaxy.  Make it stand out.

Don’t let your next press release be another star in the sea of stars in our galaxy. Make it stand out.

The more news content that fills the web, the more creative you must become when writing your press release. Do you think your press release will be the only one to hit the wires in the morning? Sorry to disappoint you, however your next press release is one of hundreds of thousands that go out in a given day. Think of it as just being just another star in the galaxy. What is going to give you that extra glimmer?

It is no longer a world of ‘send it and they will read it’. In fact, that world has not existed in a long time. Too make things more complex, it is not enough to have your audience simply read what you have written. You probably want them to take action.

Using an enticing headline is a good start. This could be asking the user a question that gets into their head such as if you are targeting a parental audience, the question of ‘Are you a Responsible Parent?’ – It is in the nature of most people require positive affirmation, so, you grab their attention because of their curiosity to ensure that they are indeed a good, responsible parent. Take it another step further by adding a simple statement like ‘Find out by taking this quiz’. This again adds an element of curiosity and a challenge that people like.

From this headline, you could lead into a short story talking about some irresponsible parents. Why would someone want to read about ‘irresponsible parents’? The same reason people slow down for car accidents and watch the news.

Simple headlines for a press release like ‘ABC Widgets Announces new Director of Communications’ no longer cut it unless ‘ABC Widgets’ is a major international corporation that is publicly traded on a major stock exchange.

Other content you could incorporate into a press release is content that provides resources to your audience.   Perhaps tie this into numbered lists like. ‘Here are 7 of our top resources for becoming the best parent in the world’.

Keep your content meaningful and interesting to your audience and don’t forget to add your call to action. The online world is changing and you need to be that slightly taller blade of grass to stand out in the field of news that inundates journalists on a daily basis.

Looking to send out a press release?  Check out our distribution packages at: http://www.24-7pressrelease.com/price_plan_imp.php

Launched in 2004, 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their presence and awareness.

 

5 Important Thoughts to Consider Before You Click ‘Send’ With Your Preferred Press Release Service Company.

It is no hidden secret that a well-crafted press release, distributed through the right channels is an excellent way to increase your online visibility and potentially assist with search rankings.

Tips when using a press release service to distribute your news.

Tips when using a press release service to distribute your news.

However to send out a news release ‘just to send something out that is stuffed with keywords’ is going to end up getting you in a heap of trouble.

We have assembled a few thoughts to consider before you click that ‘send’ button. Here they are.

  1. How familiar are you with your industry. Many press distribution services, like 24-7 Press Release Newswire, have potentially hundreds of categories to select from when sending out your news.   Knowing exactly which categories are relevant to your business is critical to reach the right journalists. This is because in many cases, the news categories are tied to what journalists have registered to receive.
  1. Timing is a key component. Do you know what time the press release service company you are using disseminates their news to their channel partners and journalists? Do you know where they are located? 24-7 Press Release Newswire has found the most effective distribution time to send your press release is between 3am – 6am eastern for national news and 6am – 8am for a local event. The day of the week you send your press release is also imperative. Our recommended day for distribution is Tuesdays, followed by and Wednesday or Thursday. In our experience, by Friday afternoon, most people have checked out mentally. Over the weekend, unless it is sports oriented, people don’t chime into the news as much, particularly journalists. And by the time Monday rolls around, most people use this as a catch up and planning day. By Tuesday, most people have settled into their routine.
  1. In the past, we have mentioned that accompanying your press release with a vivid image is imperious. People like pictures. People like pictures. Did we mention that twice? That is because we have found a news release with an image attachment can receive upward of 300% more visibility than one without. At the very least, attach your company logo.
  1. How well are you tuned into what geographic location(s) are the most suitable for your business and news release? Is your news local to a neighbourhood? A city? The entire state? Or, in some cases, your press release may be applicable to various states in a region. Particularly if your product is offered online only. Naturally, to select the city that is closest to your business is the first obvious choice.
  1. Last but not least, who will be your point of contact and is this person available for a 3 week period after your press release goes out? This one may seem obvious; however is one of the most overlooked points. We cannot tell you the number of times that people add a contact to their press release that is never available. Or worse yet, they select a contact that is about to go on holiday and leave their phone off. Ensure the contact you place within your press release is someone that can be reached, that knows about the press release and knows the product or service. This person should also be familiar with answering questions.

Although many of the points we have mentioned may seem obvious, there is a reason why we have put this list together. All too often the most obvious details are missed or forgotten about. By following these simple points you will increase your chances of further visibility with a journalist, blogger or writer.

Another Google Update, Find out Who and What Industries Were Affected. Does Distribution of Your Press Release Make a Difference?

Google Panda 4.1 - Were you affected?What we do know is that the battle against spam and thin content by Google in ongoing. The latest update, Panda 4.1 certainly created some ripples in the search world by affecting between 3% – 5% of Search Queries during the cleanup.

The bottom line is that low quality content sites were affected more than sites with decent content. According to an article over at SearchMetrics, News, Content Sites and Download Portals were the winners in this latest update.

At 24-7 Press Release Newswire, we can certainly attest that our rankings were affected positively. According to some of our customers they were also affected positively. This does not mean we are laying claim to the concept of distributing a press release will assist with your rankings, however the coincidence is certainly interesting.

The key here is focusing on quality content. If you have a Google Webmasters account, you may remember a few months back, Google sending out notifications of ‘thin content’ warnings. If you adhered to these notifications and removed this content, then you were more than likely ok. If you left the content and buried your head in the sand, then you may have been affected by the latest update.

Just because news sites were affected positively (and potentially those using them) does not mean that it is alright to run out to your nearest press release service and disseminate garbage that will not have any value to your audience. It means that when you do submit your press release you really need to pay attention to the quality of it. Part of the quality factor also makes reference to the structure of your release. Structure means using your company name in the headline, using attribution and quoting an individual from the company within the body and finishing with a company boilerplate.

A press release is not an opportunity to stuff your press release with key words. It is also not an opportunity to be a sales pitch or advertisement. It should be a sound, compelling story for journalists. In turn this will hopefully create enough interest for them to want to contact you to follow up further.

Publishing a well written press release that garners eyeballs and attention is a sure fire way to increase your online visibility while potentially helping with search results through republication, social media comments & sharing of your news. It is not the all and end all of a marketing strategy. The press release is a tool in your marketing toolkit that should be integrated and shared with your social media on a regular basis as long as you have interesting compelling news to share.

To find out more information on the latest Panda 4.1, check out these resources:

http://blog.searchmetrics.com/us/2014/09/26/panda-update-4-1-winners-losers-google-u-s

http://searchengineland.com/games-lyrics-sites-google-panda-4-1s-biggest-losers-204504

 

For more information on writing an excellent boilerplate, we found this resource HERE. For a WikiPedia definition of a boilerplate, click HERE