Another Google Update, Find out Who and What Industries Were Affected. Does Distribution of Your Press Release Make a Difference?

Google Panda 4.1 - Were you affected?What we do know is that the battle against spam and thin content by Google in ongoing. The latest update, Panda 4.1 certainly created some ripples in the search world by affecting between 3% – 5% of Search Queries during the cleanup.

The bottom line is that low quality content sites were affected more than sites with decent content. According to an article over at SearchMetrics, News, Content Sites and Download Portals were the winners in this latest update.

At 24-7 Press Release Newswire, we can certainly attest that our rankings were affected positively. According to some of our customers they were also affected positively. This does not mean we are laying claim to the concept of distributing a press release will assist with your rankings, however the coincidence is certainly interesting.

The key here is focusing on quality content. If you have a Google Webmasters account, you may remember a few months back, Google sending out notifications of ‘thin content’ warnings. If you adhered to these notifications and removed this content, then you were more than likely ok. If you left the content and buried your head in the sand, then you may have been affected by the latest update.

Just because news sites were affected positively (and potentially those using them) does not mean that it is alright to run out to your nearest press release service and disseminate garbage that will not have any value to your audience. It means that when you do submit your press release you really need to pay attention to the quality of it. Part of the quality factor also makes reference to the structure of your release. Structure means using your company name in the headline, using attribution and quoting an individual from the company within the body and finishing with a company boilerplate.

A press release is not an opportunity to stuff your press release with key words. It is also not an opportunity to be a sales pitch or advertisement. It should be a sound, compelling story for journalists. In turn this will hopefully create enough interest for them to want to contact you to follow up further.

Publishing a well written press release that garners eyeballs and attention is a sure fire way to increase your online visibility while potentially helping with search results through republication, social media comments & sharing of your news. It is not the all and end all of a marketing strategy. The press release is a tool in your marketing toolkit that should be integrated and shared with your social media on a regular basis as long as you have interesting compelling news to share.

To find out more information on the latest Panda 4.1, check out these resources:

http://blog.searchmetrics.com/us/2014/09/26/panda-update-4-1-winners-losers-google-u-s

http://searchengineland.com/games-lyrics-sites-google-panda-4-1s-biggest-losers-204504

 

For more information on writing an excellent boilerplate, we found this resource HERE. For a WikiPedia definition of a boilerplate, click HERE

At 24-7PressRelease, I was Shocked to Have a Customer Call me up and ask me the Following…

Press Release Metrics and Performance tracking.

Press Release Metrics and Performance tracking.

Customers love the statistics that we offer and also love our ‘proof of distribution report’ that we send out with sampling links to partnering sites of where their story may be found. This is only part of what goes on behind the scenes the morning their press release is distributed. Once distributed, we keep track of everything from headline impressions and number of times a story has been read. We wanted to share a story from a recent customer in Asheville, North Carolina.

I was working away when our customer service line began to ring. Slightly distracted, I answered the call. It was a customer who had recently used our press distribution service inquiring about his statistics. His name is Rob and he had recently published a book titled “Fearless Medicine, Helping Children and Adults Overcome Fear in a Medical Setting”.

Stepping back a few days prior to his release being distributed, he had inquired about what my thoughts were about his release and the subject matter, etc. My personal thought was ‘wow, I think he is on to something here’ (his press release title of “How to Hold a Two Inch Needle and Still Make a Child Smile”). This may have been in part because of my own personal fear of needles.

Rob called to inquire if the statistics he had looked at were considered decent results. You can imagine my shock when he had advised me that his press release had made over 90,000 headline impressions on various partnering sites, and over 900+ actual views of his press release! I believed it was a decent subject, but did not think it would receive that type of viewership!

Rob did an excellent job on this press release by keeping it short and to the point and by also including some points in bold. His press release may be found HERE.

I never did get the chance to ask him if he had also shared the link to his press release on his social media sites, but would imagine that he might have given his social media stats also appeared decent.

Sharing a press release through your social media channels (Facebook, Google+, Twitter and LinkedIn) while asking questions in the process is an excellent way to engage your followers, customers and target audience. This is really a process that completes the process.

Interested in distributing a press release? We would love to help you increase your online exposure. Visit http://www.24-7pressrelease.com.

Our Top Six Online PR Blogs of 2014

Marketing and your brand

Marketing and your brand

As our 3rd quarter for 2014 draws to a close, the management team here have been reviewing our blog from January to September.

And as a quick resource for our regular readers and new visitors to our online PR blog, we decided to collate our top six blog posts in one place for the year so far.  The reason we choose this time of year rather than waiting until the end of the year is because our captive audience is much grander.  We have found in the past that typically in the last quarter, many people are in a holiday mode and we do not reach as many in the marketing arena.  That plus the fact that this is one of the busiest times as business owners prepare for their Fall marketing campaigns.

So, here’s our favorite, and most popular, online PR blog posts of 2014:

* 19 reasons why photography is the biggest influence in social PR. (here)

* How do journalists source stories? (here)

* How to use social media to achieve ultimate exposure for your press release (here)

* Have you heard of the ‘snackable’ press release? (here)

* The link between social media marketing and online PR – proven! (here)

* The best social media tools to boost your online PR campaigns (here)

We hope that you’ll find these online PR blog posts valuable, and that you’ll continue to utilize our blogging resources for the remainder of 2014 and in 2015 too, of course!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch.

As a leader in the press release distribution industry for medium sized businesses, 24-7 Press Release Newswire (http://www.24-7pressrelease.com) continues to keep on top of current marketing trends and technologies. If you are looking to distribute a press release with us and are not quite sure how to craft it, we encourage you to visit our Knowledge Base Articles section here.  This section is loaded with excellent information on marketing, writing tips and much more.

NASA Space Radiation School is Totally Radical

A veritable physics and biology mashup exposes students to a broad spectrum of space radiation research and expertise.

NASA Press ReleaseHOUSTON, TX, September 19, 2014 /24-7PressRelease/ — For many students, the idea of summer school is anything but inspiring. Students of the 2014 NASA Space Radiation Summer School (NSRSS) might disagree. The students, experts in their respective fields of study, were recently immersed in three weeks of intense education, collaboration and perhaps most importantly, inspiration.

Education

The school, a veritable physics and biology mashup, exposes students to a broad spectrum of space radiation research and expertise. Indeed, many students see the summer school as an opportunity to better themselves as scientists and bridge biology and physics.

“These students–an outright brain trust–learn nitty-gritty space radiation physics and biology,” said John Norbury, who served as director of this year’s school. “The school sensitizes them to the various factors of space radiation, which is one of the most critical aspects of getting to Mars.”

According to Peter Guida, NASA liaison biologist at the U.S. Department of Energy’s Brookhaven National Laboratory (BNL) where the school is held, the purpose of the school is to teach the students how to think critically about global issues and problems related to radiation, how to design experiments and how to execute them.

“We want to get students on a pathway to make sure there are no gaps in space radiation science research,” said Guida.

According to Guida, the summer school provides students with an experience that they could not receive anywherein the world. During their time at the summer school, students hear lectures from 30 to 33 distinguished experts in the field who address topics not taught in the average classroom. They also participate in cell-based experiments that teach them to detect DNA damage, detect changes in cell death and toxicity, and measure cell replication. Additionally, they learn about BNL’s particle accelerators, the radiation beam, and how to write a beam time proposal, which is key to obtaining time at BNL’s NASA Space Radiation Laboratory where researchers conduct experiments. The students — largely students with advanced degrees — are selected through a highly competitive application process.

The school offers some intangible things as well, namely collaboration and inspiration.

Collaboration

The NSRSS strives to get biologists and physicists on the same wavelength, all learning from one another and forging relationships with scientists in fields they normally would have not had an opportunity to meet otherwise.

“I am a biologist and I know which challenges we have, but to get a better understanding of the challenges the physicists face in this field is something that has changed and improved the way I perceive the whole field,” said Pil Fredericia, NSRSS student and doctoral student at the Technical University of Denmark. “I think that is the most valuable lesson I have received from this whole experience.”

Fellow student Wouter de Wet agrees.

“The largest impact for me both personally and professionally was the relationships I formed with the other students,” says de Wet. “I now have colleagues and friends in all parts of the space radiation research field with whom I am certain I will collaborate in the future. If it had not been for this experience, I would probably never have met any of them.”

Inspiration

Hand in hand with the school’s objective of helping students understand why space radiation is important is the goal of inspiring them.

“We need young experts in the field with new insights,” said Norbury who adds that their measure of success is how much they have inspired students.

To date, more than 30 percent of NSRSS students have returned to BNL as researchers and, based on student feedback, this year’s school was a resounding success.

“I was really taken aback by the number of such highly acknowledged researchers in the field that took their time to come and lecture,” said Fredericia. “To be in an environment with such skilled people with so much knowledge was really inspiring to me. It made me look at my own research from another perspective. It made me think about other implications of my research.”

NASA Pathway Scholar and doctoral candidate Samrawit Yeshitla noted that the session enhanced confidence in her current work, adding, “NASA scientists gave us a lifetime of knowledge and left us to think about how we can help NASA prepare for long duration missions.”

“I do believe this program is key to one day meeting our goal of putting a person on the surface of Mars,” agreed de Wet. “It brings together researchers from all areas of the field and helps you realize that you are a part of a much larger team than your own research group–all trying to reach the same goal.”

Maybe the idea of an inspiring summer school isn’t such a radical idea after all.

Everything in Moderation: Micro-8 to Study Regulating Pathogens in Space

Scientists want to address controlling outbreaks of Candida albicans, an opportunistic yeast pathogen, with the next round of cellular growth experiments on the International Space Station — Micro-8.

NASA Press ReleaseHOUSTON, TX, September 19, 2014 /24-7PressRelease/ — Our bodies are breeding grounds for microbes — don’t worry, it’s a good thing! As scientists have been telling us for years, not all microbes are bad. Many active enzymes and bacteria are merely benign, and, in moderation, are beneficial to humans as an important part of our digestive system or can help regulate our immune system.

Candida albicans, an opportunistic yeast pathogen and model organism for research, is common and usually doesn’t damage our healthy personal ecosystem. However, when our immune system is stressed on Earth or in space, such as during long-duration space travel, C. albicans can grow out of control and potentially cause infections. Scientists want to address controlling these outbreaks with the next round of cellular growth experiments on the International Space Station — Micro-8.

Results from a recent set of tests on the station, called Micro-6, encouraged further study into the impact of spaceflight on the cellular behavior of these microbes. During the investigation, scientists discovered C. albicans grew to a more elongated form, grew into an altered structure when forming a colony and, perhaps most importantly, showed an increased resistance to the antimicrobial agent Amphotericin B. The combination of these factors could result in an increase of the infectious nature of this opportunistic pathogen.

This is why scientists will continue to study C. albicans in Micro-8, scheduled for delivery on the fourth commercial cargo resupply flight of the SpaceX Dragon spacecraft, targeted to launch Sept. 20, 2014. The investigation on the orbiting laboratory will allow scientists to better understand the growth and development of these microbes, which, in turn, can help develop treatment for infections both in space and on Earth.

“We already understand a great deal about this particular yeast,” said Sheila Nielsen, Ph.D., principal investigator for the Micro-6 and Micro-8 missions at Montana State University in Bozeman. “Previous studies have given us a broad set of benchmarks, including the sequence of the entire genome, which makes Candida albicans a great subject for study in microgravity because we have extensive information to compare it to.”

Designed to examine how spaceflight affects potentially infectious organisms, the Micro-8 investigation will provide new insights into better management and treatment of C. albicans infections when they occur on Earth as well as in space, and may offer ways to combat other microbial pathogens. By comparing the cells grown in microgravity to cells grown in gravity, the research team will examine several parameters, including the susceptibility of the yeast to antimicrobial agents.

Micro-8 will directly build on the Micro-6 study. It also will include a second antifungal agent to better understand the yeast response to different antimicrobial agents.

One of the most important evolutions of the Micro-8 investigation is the introduction of human monocytes — or blood cells — as a host. Astronauts on the orbiting laboratory will test the yeast growth on monocytes in an enclosed and controlled facility called the Commercial Generic Bioprocessing Apparatus (CGBA). The CGBA is an incubator capable of controlling the temperature between 46 and 98 degrees F.

“We have already demonstrated that microgravity affects cell shape and behavior,” said Nielsen. “A more complete understanding of the yeast adaptation response to extreme environments, such as microgravity, and the risks associated with potential infection is vital for long-term crew health and safety. With that knowledge, we can develop treatments to keep our astronauts and our Earth population healthier.”

Micro-8 is funded and managed through NASA Space Biology at NASA’s Ames Research Center in Moffett Field, California. The payload developer is BioServe Space Technologies in Boulder, Colorado. Space Biology is funded by the Space Life and Physical Sciences Research and Applications Division within the Human Exploration and Operations Mission Directorate at NASA Headquarters in Washington.

So, while we don’t want to eliminate all of the bacteria and yeast microbes from our system, scientists are using the orbiting laboratory to discover ways to keep them in check on Earth and in space.

By Bill Hubscher
International Space Station Program Science Office
NASA’s Marshall Space Flight Center

The Top 100 Digital, Marketing, Comms and PR Blogs of 2014

PR For Your BusinessWe spend a lot of time monitoring the Web at 24-7 Press Release News and as 2014 is drawing quickly to a close, we’ve been considering some of the most useful online resources, blogs and interesting websites for our clients to gain value from.

And we also came across a fantastic article here, listing the Top 100 digital, marketing and communications blogs of the previous year. It’s a brilliant resource! A listing that everyone in PR or marketing should know about.

For us, anything that enables our clients to increase their knowledge, and then provide more powerful online PR campaigns is what it’s all about.

One of the most important things, we feel, from reviewing the leading blog resources highlighted in the Top 100 article is that all good blogs – whether they’re covering marketing, communications, digital marketing, PR, online PR, or all of the above – are providing strong, useful, valuable content for readers.

This is a critical consideration when planning your online PR campaigns for 2015: is your PR content delivering real value to your target audience?

The Top 100 list is a great resource, and we’ll be hoping that our readers find it valuable beyond 2014. Our leading online PR distribution blog is also worth a closer look.

Are you preparing your next press distribution campaign? If so, you may want to check out our resource knowledge base library on our website here to here to assist you with your strategy.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch with us, we would love to hear from you!

Future Marketing Trends to Watch Out For in 2015

Is use of a press release still good for marketing?24-7 Press Release Newswire, a leading provider of press release distribution services online constantly pays attention to marketing trends, trends which may even be a few months out. During a research, we came across some future marketing trends for 2015 that we wanted to share as we felt they were valuable.  Check them out here.

Looking ahead – especially seeing as the New Year is rapidly approaching – it’s important for marketers, online marketers, PRs and marketing managers to look at the top predictions for marketing next year.

Some of the most interesting items, for us, to come out of the slideshow are:

In the USA, 25% of web users are mobile-only, never using a laptop or PC. – This is an incredible statistic, particularly if you are an online only retailer.  If you are not mobile ready by now, your competition is and is also far ahead of you!

Email marketing is going to remain an important part of the marketing mix. – Our take is that as long as people have email, these campaigns will never go by the wayside.

The art of storytelling through effective PR campaigns will remain critical. – This is huge.  At 24-7 Press Release News, we have started to see a pickup in the press release distribution industry.  As marketers and SEO individuals begin to put Panda and Penguin aside when thinking of a press release, they begin to see and experience the true value of a press release when integrated into their social media plan.  This means sharing your press release, posting to assorted communities and of course your blog.  Long gone are the days of keyword linking.  Content is king.

We know the importance of using valuable content and superb visual images in online PR campaigns, to create a memorable experience for the reader. The statistics back this up, especially for images.

One of our favorite maxims in delivering effective online PR is ‘don’t monitor the News, become the News’ – and consistent provision of News through online press release distribution helps our clients to move towards this goal.

There’s some really useful visuals, statistics and eye opening content in the slideshow – take a closer look here.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Public Relations, a Press Release and Advertising are Different

Over time,Journalists Source Stories public relations, marketing and communications professionals used to be able to send the right message to the proper audience at the appropriate moment. There were direct connections between journalists & media contacts with PR individuals. Over time and especially with the maturity of the Internet and of course, now, social media you end up with many companies taking it upon themselves to do their own PR. This is in hopes of saving a few dollars.

What is wrong with this approach? If you have a PR background and are familiar with the process, steps and the proper way to communicate your message then you are more than likely going to be fine. If you look at a couple of videos and read a couple articles and now think you are a PR expert, you may want to re-think your strategy.

Press release distribution used to be about getting a properly crafted message to the proper individuals in a way that they are used to receiving it. This includes the format of the press release. In today’s online marketplace, many make the mistake of treating a press release as an opportunity to sell their product or service, as an advertisement. This is not the correct way to go about distributing your press release.

In an article we came across over at Carter West PR, Sara delves further into the best way to maximize your exposure with your audience. At 24-7 Press Release Newswire, we were pleased to see that the use of press release distribution (amongst other methods) was at the top of her list. This also includes using a press release properly to maximize your exposure.

Sara also discusses some excellent information regarding content marketing and social media. We recommend you check out her post here.

For further marketing articles, includi9ng ‘Becoming an Editor’s Best Friend: Writing Something Newsworthy’, ‘Integrating Public Relations to Help Your Company Grow’, and ‘Press Releases: Building Blocks for Creating a Brand’, check out our PR knowledge base here.

The Top Digital Marketing Trends and Predictions for 2015 – Press Distribution Back On The Rise

Autumn is well and truly upon us already, and here at 24-7 Press Release Newswire, as experts in online PR and press release distribution online, our thoughts are turning to see what will be popular in 2015.

Being ahead of the pack is a critical consideration when looking to execute online PR campaigns, so we were pleased to come across this fantastic article,  which lists some of the top upcoming digital marketing trends and predictions for 2015 from global powerhouses in online marketing, blogging, PR, social media engagement and related areas of expertise. Click here to read the full article.2015 marketing

In a nut shell, some of the most interesting trends and predictions for 2015 include, for us:

  1.  The growth of integrated paid-for, social, PR, and shared content in 2015. This is one point that we certainly have witnessed first hand and that we have discussed in a couple of our last articles.  Not just using press release distribution to get your word out, however also including your social media component to complete your content strategy.  This means blogging about your press release after it has gone out and engaging others to comment and make comments about your press release as well.
  2.  The continued popularity of accessing content and images via smartphones.  Again, smartphones and mobile devices will continue to be the majority of users and having content and images that are mobile friendly are a must.
  3.  The increased importance of a solid digital marketing strategy. Although term has remained constant over the years, the methodology and strategy behind digital marketing continues to evolve.  No longer is a digital marketing strategy a few banner ads.  It is the whole world of online content, social networks and incorporating your social network tools into your overall marketing strategy with content that is valued by your audience.
  4.  The need to provide answers to customers’ questions using social content. Having a presence in the social network world is not enough.  Keeping content up to date is not enough.  You now also have to interact with your customers through your social media in a timely fashion.
  5.  The growth of marketers utilizing simpler strategies for better PR reach. This may be as simple as distributing a press release, sharing the press release link on all your social media channels and asking for feedback on what your customers think. Engaging your audience.  Don’t forget about your blog as well!  Making reference to your social media to and from your blog and press release are also integral in a successful campaign.  It is not just one individual tool, it is a concert of all the tools working in harmony.
  6.  The realization that in 2015, all customers expect to see value from content. In the press release distribution industry, we still see individuals that submit a press release that sounds like either an advertisement or a rant. Unfortunately, these are also rejected because they are of little value to any audience.  Whether it is writing a press release an article or a blog post, content into 2015 will continue to be king.

Although we have added a few of our own comments (that we have seen from being in the industry), it truly is a must-read article – and if you value your online PR reach, impact and effectiveness, please check it out here

For other tips and information about how to write a successful press release and maximize your press distribution, click here. To find out more on how to use a press release as a building block for creating a brand or the best ways to integrate with your marketing, click here.

Three Ways to Generate More Publicity and Reach for Your Online Press Distribution

Make your story stand out.

Make your story stand out.

At 24-7 Press Release Newswire, we’re committed to seeing our clients gain more success, more reach, and more publicity for their brands, services and products via online PR distribution of press releases.

Generating more publicity for your PR is now easier than ever before, thanks to the impact and reach of effective PR campaigns.

This useful article highlights a few simple strategies which businesses can incorporate into their digital PR efforts to maximize the chances of the right audience seeing key messages online, including:

  1.  Newsjacking – jumping on the back of trending topics online is a great way to enhance the reach of online PR.
  2.  Product promotion – effective product placement and promotion via digital PR campaigns is a great way to increase the reach of any online PR delivered.
  3.  Mix traditional and digital PR – utilizing old and new ways of executing PR campaigns helps to reach the largest readership possible.

With point number 1 in mind, we have seen successful campaigns where people have used this strategy and shared the information socially to create a strong buzz for their own news.

It’s a great article, simply and clearly provides case studies in how to generate more publicity for your PR – and, crucially, the article also stresses the importance of utilizing digital channels for effective contemporary PR.

At 24-7 Press Release Newswire we advocate harnessing the power of the Web for powerful online PR campaigns, and our press release distribution services enable this.  By partnering with established, quality news services like PR Newswire and Associated Press to name a couple, we ensure your news gets to the right key people.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.