A new Tribute Album for the Bee Gee’s by the Gibb Family Honoring Their Legacy; CubeSats (Small Satellites) Changing Possibilities in Space and More at 24-7PressRelease.com

Gibb family honors their legacy with Bee Gee's tribute album - Press Release.A group of brothers (Barry, Maurice and Robin Gibb) that came together back in 1958 and took the stage by storm – were talking about the Bee Gees.  The amazing trio had decades of success that many of us can remember back to with extraordinary accomplishments in the late 60’s into the 70’s.

The trio, according to an article at WikiPedia were active between years 1958 – 2003, then again from 2009 – 2012 with labels including Warner Bros., Capitol and Polydor to name a few.

The group was known for writing all their own music, something that is not as popular in this day and age.  They may also be credited with becoming one of the world’s best-selling music artists of all time with over 220 million records sold worldwide. Back in 1997 the band was inducted into the Rock and Roll Hall of Fame.

Through a press release distributed at 24-7PressRelease.com, the next generation of Gibbs has made an announcement of a project honoring their music with a new interpretations of classic songs headed up by Maurice’s daughter Samantha.  The full press release details may be found through our main site 24-7PressRelease.com

Switching subjects over to space, NASA is almost like a household name or brand.  Not quite in every household, but there are not many whom are not familiar with the name.

Are you familiar with what a CubeSat is? If you are a follower of space exploration and NASA, you may take an interest in these small devices that are helping to provide more insight into scientific investigations and technology.  Some of these CubeSats measure as tiny as four inches on each side and are now being adopted by many organizations outside of NASA for exploration of low-earth orbit and the effects of microgravity.

Check out the latest press release at 24-7 Press Release Newswire mentioning the details and benefits of CubeSats here.

Would you like to increase your online visibility by using a press release service like 24-7PressRelease.com?  Choose a package that is right for you and get started today.

Don’t forget to also check out our Knowledge Base for tips and information on how to write a press release that may be found here.

Recent News at NASA and the Results of one Year in Space From Press Release Service 24-7PressRelease.com

Many of us have been familiar with NASA since our early childhood memories – pretty much since Neil Armstrong stepped foot on the moon.  News always came out in the evening newspapers and occasionally, we might catch a clip of space related news from afar. At that time, if it was outside the city limits, it was far away.

Times have changed and with it, technology to keep us up to date of every going on that we have an interest in.

Through press release service 24-7PressRelease.com, NASA has done a phenomenal job of keeping the media and public up to date with their latest space science press release news.

In particular, a recently submitted press release, titled ‘How Stressful Will a Trip to Mars be on the Human Body? We Now Have a Peek Into What the NASA Twins Study Will Reveal’ peaked the curiosity of many of our visitors.

The press release was a preliminary research study of NASA Twins whereby one twin made the International Space Station his home for a period of one year while the other remained on earth.

The researchers attained biological samples that were taken from each of the twins before, during and after the mission and comparing the results to find out how the body would be affected by long term space visits.

Want to find out more about some of the preliminary results? Be sure to check out the full press release here.

A second press release submitted to 24-7PressRelease.com again from NASA discusses some of the space station research highlights of the one year journey.  A few of the highlights include the first ever sequencing of DNA in space a number of investigations across multiple science related subjects.  Find out more about this project titled “2016 Space Station Research Highlights” here.

Looking for more information and updates from NASA, with over 300 press releases from them in our database, you may want to set aside a lot of time to read.  Check them out here.

When did you Last Distribute a Press Release; and did you Share Your Information on Social Media? Quick tip…

Keeping your content interesting.Your social media can assist you with your content marketing strategy and visibility if you tie all the pieces together properly. Yes, this includes your actual press release too.  This is a strategy we have discussed previously which can be found in our Knowledge Base here .  You should be posting to your social media the day your press release is distributed from the 24-7 Press Release Newswire.

If the information you are sending out is useful and considered valuable to your audience, you may notice an increase in your followers.

Unfortunately, as of recent months (from the end of 2015), we have started to notice a trend in ‘less than satisfactory’ social media posts, which could potentially means less followers.

Allow me explain. When people visit or stumble across your Facebook page, if you have information that is of value to them, they will keep coming back. They may follow you.  They may share your information (part of how posts go viral).  These types of social posts may include press releases announcing a new product, or an upgrade, tips and techniques to help existing customers; or keeping them up to date on an industry, such as finance.  We talked a little about this in our article titled “When Disseminating a Press Release, Quoting an industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace”.

Where we have started to see things go south in the quality of posts is with the “Look at us!” style postings.  You are probably familiar with these.  They are the Facebook posts displaying images of office party socialization’s, birthdays, Friday afternoon hangouts with the selfies.  Not to say the occasional post like this wouldn’t be appreciated particularly if it is a ‘personal Facebook page’, however for a business page, it is not that interesting for your customers.Office party

You need to put yourself in the seat of your customer.  When you visit a company’s social media page, would you rather see updates to a product you have purchased and how that product may be used; or ‘the Friday afternoon office hangout selfie’?

Here is another way to think of it.  Let’s think big Corporation.  How often do you see the party type pics on an Apple Facebook page? I would say very rarely.

The point we want to make is ensure you incorporate your press release within your social media and content marketing strategy. When you distribute your news with 24-7 Press Release Newswire we provide you with a link to your news story. Use this link to further your reach and share on your social media; particularly if this press release will be useful to your existing or potential customer base. As far as frequency goes, a good rule of thumb is three to four times a month.  With this being said, we only recommend disseminating news when you have a story to tell that will be of interest to your audience.  Don’t force something that isn’t natural.

Keeping these ideas in mind will be a sure way to help with your overall content marketing strategy and put you above those that are not practicing these strategies or not posting at all.

Prepare for 2016 with These Press Release Distribution, Writing and Content Tips from 24-7 Press Release Newswire.

02 marketingAlthough the year has not quite come to a close, many individuals in the world of marketing and communications will be on cruise control after Thanksgiving. Their press releases have been written, their budgets have been set and Facebook pages will soon be filled with seasonal office party pictures.

Between the major announcements over at Bloomberg Business of Google’s Rank Brain, and their search now using AI, along with Googles Panda 4.2 update earlier this year, it has been busy in the world of PR, Content Marketing and press releases. Some may consider these changes hard to deal with.  Some may look at it as an opportunity to capitalize on those not willing to keep up with change.

Around here, 24-7 Press Release Newswire likes to keep up with change and share this information with our distribution customers.  Our theory is that if they’re successful, we’re successful. That is why we have been busy populating our knowledge base with some excellent information and tips.

Before you distribute your next press release, have a read through our knowledge base. A few of these articles include:

Using an expert quote within your press release is an excellent article on the effects of using someone credible in your industry to provide a quote for your press release.

Holiday marketing tips which may be found here – A great timely piece of information for promoting your product or service over the holidays.

And of course, one of our more popular pieces is an informational on how you can use a press release within your content marketing strategy.

The online world seems to be becoming more and more complicated. Knowledge is power and these few tips can give you the edge over your competition.

Press Release Distribution During the Holidays & Becoming an Editor’s Best Friend…

gas pedalJust when you thought it might be time to put the brakes on for your marketing efforts over the holidays, you may actually want to think about stepping on the accelerator.

News distribution company, 24-7 Press Release Newswire (http://www.24-7pressrelease.com), have just published an article on our main site discussing the benefits of distributing a press release during the holidays. This article also includes a couple of key dates you will want to avoid.

Read about it here: http://www.24-7pressrelease.com/article/16/247-press-release-newswire-press-release-distribution-during-the-holidays-why-this-is-a-prime-time-for-distributing-a-press-release-plus-some-dos-and-donts

So, how well do you really know journalists in your industry or region? Not that well? You may want to consider getting to know them. On top of that, when you do send them your press release, you will want to make sure that you follow these five factors that will help make your press release newsworthy. Read about them here: http://www.24-7pressrelease.com/article/14/becoming-an-editors-best-friend-writing-something-newsworthy

During the holiday, just because people are not physically present in their chair in an office, does not mean that they are not reading news and have access from home. When everyone else is letting off the gas, press the accelerator and be seen!

24-7 Press Release Newswire asks: “Do you know the ideal time for press release distribution? If you don’t, you might be losing readers!”

Marketing and your brand

Marketing and your brand

As a member of the press release distribution industry for more than 10 years, 24-7 Press Release Newswire has seen almost everything and recognizes that timing is a significant factor when you distribute your press release.

We have seen all the presentations, articles and info-graphics discussing what is the ideal time to post to certain social media. For example, an article over at slideshare.net (http://www.slideshare.net/TrackMaven/when-to-postslidesharepdf), says that the time when most brands tweet is during the work week, with a peak on Thursdays. Over the weekend, there is a significant drop. The most popular hours during the week are 9am – 6pm, with the peak hour being 12pm – 1pm. This seems contradictory to the next statistic that shows tweets receive the most re-tweets on Sundays.

Here’s an interesting statistic: 87 percent of the time, brands publish to their blog during the week, with the peak time being Tuesday and Wednesday. This coincides with press release distribution.

So why are Tuesdays and Wednesdays a peak time for press release distribution? We have found that the work week can be psychological. It would appear that Mondays are the busiest day. Individuals that may have taken a long weekend (by taking the Friday off) are catching up. Because most people are catching up on a Monday, they may tend to push “online news readership” off until they have caught up with all their work. Meetings also tend to take place on a Monday, as they may lay groundwork for the rest of the week. Tuesday is typically the day that the majority of people have caught up with their work and can afford some time to “browse around.” For the most part, this also is true for Wednesdays and Thursdays.

Friday is a different day all together. It is one that most people tend to take off when they are looking to extend their weekend and it is also a time where many tend to be a little more “social” and less focused at the office. Although some people may choose Monday as the day to extend their weekend, in our experience, it is far more common to choose Friday for that purpose. This is why Friday also is not an ideal time for press distribution. Because the weekend is soon upon people, many tend to mentally check out around noon on Friday and play catch up on Monday morning.

This does not happen in every office and every industry, but this is what we have found through our experience over the years and as we talk with our many clients. So the next time you schedule your press release distribution time, you may want to consider scheduling it for Tuesday, Wednesday or perhaps Thursday, unless your press release is extremely time sensitive. As a rule of thumb, weekends also should be avoided.

For more information on timing of when to distribute your press release, click here.

Are you not quite familiar with a press release and would like to learn more? Click here.

24-7 Press Release News Now On Rebel Mouse…

Rebelmouse24-7 Press Release Newswire, is excited to announce that their multi-media press release news now is available through their REBELMOUSE page at: https://www.rebelmouse.com/247pressrelease.

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

24-7 Press Release Newswire services thousands of customers around the globe, including North America, Europe, Middle East and Asia Pacific, ranging from small and medium-sized businesses to national and international organizations such as Michael’s craft stores, Gatwick Airport, NASA, Stella McCartney fashions and Expedia.

Since 2004, 24-7PressRelease.com has distributed over 300,000 press releases, become a top US 10,000 ranked website with mentions in over 105 books on Amazon.com including the “2012 Writers Market”.

The company pays particular attention to the ever-changing search engine optimization industry, dissemination technologies and offers a variety of news distribution packages.

Link Opportunities You Don’t Want to Miss

Link building is still an important component of SEO, as long as you are working at building the right kind of links.  A link that is worth attaining is from a quality source that is relevant to the industry or niche that you are in.  The best links are the ones that occur naturally when outside parties share your content because they find it valuable and useful, however those links take time to achieve.  White hat link building can be challenging, yet there are ways to build links by leveraging the content marketing that you should already be doing.

Incorporate links into these items right now:

Blog posts

A company blog is worthwhile because it showcases your knowledge and brand personality and generates trust among readers that may be interested in the products or services that you sell.  It also provides lots of SEO “wins” since each blog post adds a new page of content to your website that has the opportunity to rank and the search engines prefer websites that keep their content “fresh”.  Utilize a blog post for link purposes by inner linking to another page of your website within the post.  The first step is getting someone to find your blog post and then click over to it but ideally that new website visitor will take an additional action on the site and click around to learn more.  Encourage this click by using a keyword anchor text link in the post that links over to a related internal page of the site.  This isn’t necessary with every blog post but doing it every 2-3 posts is recommended.

Guest posts

Blog posts on your own site are great but in order to expand your content marketing and reach a new audience it’s recommended to review industry sites and look for guest blog posts or other content submission opportunities.  In addition to including a link in the body of the guest article (if it’s allowed) it’s also important to create an optimized “about the author” bio to be included with each guest post that includes some keywords and anchor text in addition to selling who you are and what you offer.

Online press releases

An online press release should be written and submitted to a paid press release distribution service online any time there is something newsworthy going on in the company.  It doesn’t need to be groundbreaking news, anything “new” will work as long as the topic is interesting or relevant in the industry.  An online press release has the potential to get picked up by numerous news sources.  Incorporate important links within the body of the release.  One link per 100 words is acceptable.  Link to the page of the website that is most closely related to the press release topic and a few other important pages.  Vary the anchor text so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information call 781-999-1222 or visit http://www.brickmarketing.com.

With Changes in Marketing and SEO Strategies Sure to be a Discussion Point at SXSW, Where Does That Leave Online Marketing, Traditional Press Releases and SEO?

SEO and online marketing are not dead. They are evolving.

Over the past 9-12 months, there have been some big changes within some of the major search engines.  This will no doubt be a talked-about topic at SXSW amongst marketing individuals. The fact is that the changes are supposed to be positive.

“We have had a few enquiries from individuals about sending out a press release, wondering if it is still a viable method of marketing as it used to be,” said Michael Iwasaki, managing partner of 24-7PressRelease.com. “A press release is not going away and will always be a mainstay tool for many marketers. On that note, they need to be treated with respect. We have always advised that if you send out a press release, ensure it is newsworthy, something that will attract journalists, bloggers or any other individuals that may want to follow up your story. “

He has advice regarding anchor text links, also. “If you wish to include links within your press release, do not abuse this option. Adding 8-10 keyword links (all pointing back to the same location) is not advisable.  We are not experts for search engines, but advise no more than 3 links within a press release, pointing to different locations such as your home page, WikiPedia.com, or your blog.”

Remember to include varied media in a release, too, as studies have shown that improves a release’s performance. “Including media within your release is an excellent way to gain visibility.  At www.24-7PressRelease.com, an excellent example is through our Mass Media Visibility package. We have a relationship with PR Newswire for amazing traditional media exposure and distribution, and you can also add images and video with almost all of our packages,” added Iwasaki.

In this day and age, having an array of marketing tools is recommended. A decent start could include Google AdWords, social media (LinkedIn, Facebook, etc.), blogging and of course a press release with media inclusions.

About 24-7PressRelease.com
Launched in 2004, 24-7PressRelease.com is a leader in the online press release distribution industry.

Through its multichannel distribution network, 24-7PressRelease.com helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers and websites.

24-7PressRelease supports businesses in building brand awareness and increase visibility on the web through social media and bloggers.

White Hat SEO Guidelines to Follow

When it comes to SEO, there are two ways to approach it.  The first approach is called a “white hat” approach, meaning that whoever is responsible for executing SEO activities on behalf of a website, whether it is an in house SEO Specialist, an SEO agency, an SEO consultant, a marketing team member, etc., implements SEO tactics that are deemed appropriate in the eyes of the search engines.  The search engines publicly state what approved practices are and which practices are frowned upon and could result in a penalty or dip in ranking.  The second approach is called a “black hat” approach.  Black hatters use these practices that are frowned upon.  And why would they do that?  Well, black hat tactics can sometimes result in a quick improvement in rank and SERP (search engine results page) presence.  However, since the search algorithms continue to get more sophisticated, these black hat SEO activities will catch up with a site owner sooner or later which is why white hat SEO is the best option to protect your site in the long run. 

Follow these 3 crucial guidelines of white hat SEO for long term success:

Focus on link quality over link quantity

In the old days of SEO, nearly any link that you could get that pointed back to your site held some kind of value.  That’s no longer the case as the Google Penguin update made it clear that not all links are created equal and there is in fact a big difference between good links and bad links.  Links that are considered to be “unnatural” are bad and include links from unrelated websites, link exchanges, hidden links, and more.  A white hat approach means only going after quality links from trusted sources that in addition to improving a link portfolio, will also result in generating traffic from target audience members. 

Avoid keyword anchor text overuse

Sites that relied too heavily on exact match anchor text were also victims of the Google Penguin update.  If your site is using the same keyword anchor text over and over, it’s not a natural way to link.  Think about how a visitor might link to your content.  They probably wouldn’t link using one of your top keywords.  They would be more likely to use the anchor text “click here” or link to the name of your business or brand or might not even include anchor text at all and simply include the full URL.  Vary the anchor text so that it includes branded keywords, some priority keywords, and many long-tail variations so that it doesn’t look like you are trying to manipulate the search results for a particular phrase. 

Write content for the reader first, search spider second

Content is a necessary component of an SEO campaign today.  Content that includes targeted keywords is what gets noticed by the search engine spiders.  However, it’s important to keep in mind that the search engine spiders aren’t the primary target of content, the primary target are actual human Internet users.  If your content is stuffed with keywords, it’s clear that it wasn’t created with the end user in mind and will be rejected by the search spiders. 

About the Author:

Nick Stamoulis is the President of Brick Marketing, a search marketing company that provides B2B SEO services.  For more information call 781-999-1222 or visit http://www.brickmarketing.com