Your social media can assist you with your content marketing strategy and visibility if you tie all the pieces together properly. Yes, this includes your actual press release too. This is a strategy we have discussed previously which can be found in our Knowledge Base here . You should be posting to your social media the day your press release is distributed from the 24-7 Press Release Newswire.
If the information you are sending out is useful and considered valuable to your audience, you may notice an increase in your followers.
Unfortunately, as of recent months (from the end of 2015), we have started to notice a trend in ‘less than satisfactory’ social media posts, which could potentially means less followers.
Allow me explain. When people visit or stumble across your Facebook page, if you have information that is of value to them, they will keep coming back. They may follow you. They may share your information (part of how posts go viral). These types of social posts may include press releases announcing a new product, or an upgrade, tips and techniques to help existing customers; or keeping them up to date on an industry, such as finance. We talked a little about this in our article titled “When Disseminating a Press Release, Quoting an industry Expert Who Can Vouch for You Can Further Validate Your Brand and Earn Trust in Your Marketplace”.
Where we have started to see things go south in the quality of posts is with the “Look at us!” style postings. You are probably familiar with these. They are the Facebook posts displaying images of office party socialization’s, birthdays, Friday afternoon hangouts with the selfies. Not to say the occasional post like this wouldn’t be appreciated particularly if it is a ‘personal Facebook page’, however for a business page, it is not that interesting for your customers.
You need to put yourself in the seat of your customer. When you visit a company’s social media page, would you rather see updates to a product you have purchased and how that product may be used; or ‘the Friday afternoon office hangout selfie’?
Here is another way to think of it. Let’s think big Corporation. How often do you see the party type pics on an Apple Facebook page? I would say very rarely.
The point we want to make is ensure you incorporate your press release within your social media and content marketing strategy. When you distribute your news with 24-7 Press Release Newswire we provide you with a link to your news story. Use this link to further your reach and share on your social media; particularly if this press release will be useful to your existing or potential customer base. As far as frequency goes, a good rule of thumb is three to four times a month. With this being said, we only recommend disseminating news when you have a story to tell that will be of interest to your audience. Don’t force something that isn’t natural.
Keeping these ideas in mind will be a sure way to help with your overall content marketing strategy and put you above those that are not practicing these strategies or not posting at all.