Press Release Writing Tips: Choosing Keywords

It’s no secret that one of the most effective ways to improve your website’s search engine optimization (SEO) is by distributing press releases on a regular basis.

By including anchor text links within a release, regular press release distribution can really assist in getting your website up in Google’s ranks, and fast! But the best way to use this tool to its fullest is to ensure you are choosing the right keywords to link within your release.

Here are some tips on choosing keywords:

  • Use the same keywords you use in other marketing efforts, such as Google AdWords. Keeping your approach uniform across all marketing channels should lead to a greater return on your promotional efforts and dollars.
  • Choose just a few keyword phrases to really hone in on, rather than trying to cover every phrase you think could lead someone to your site.
  • Pat Wootton at Prompt Proofing suggests keeping the number of anchor text links within a release to between four to six, and directing them to different web pages, not just the home page. We would agree with this as it will help to prevent you from being seen as spamming Google’s system, which could lead to your site being flagged and even blocked by Google.
  • It can be a good idea to have a couple of keyword phrases that are quite popular, but also a couple of unusual ones. This helps you cover mass audiences and niche ones too.

Perform a Pre-Edit Of Your Press Release Before Submitting it.

Review and edit your press releaseA poorly written press release will be a very fast turn off for any journalist or editor and will reflect negatively on a company or individual. Although some of the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-edit your press release, you drastically reduce the chance for error.

Here is a quick checklist for editing:

• Use a program like MS Word to write your press release so that you can spell check and grammar check automatically. But remember, these tools are not foolproof. • Carefully edit your release, line by line. • Read your release out loud and re-edit. • Print your press release. By printing your press release and reading a paper copy, you are more likely to catch errors, especially in longer press releases. • Have a coworker or friend review your press release. Sometimes another set of eyes will catch errors you’ve missed or inadvertently tuned out. • Wait until the morning and re-read your press release. You would not believe what a difference a night of sleep can do for you when you are writing.

If everything reads well and there are no errors, submit your press release for distribution.

24-7 Press Release Distribution Newswire is currently working with a couple of editors to be able to offer the writing service or editing service for your press release. Although this feature is not currently available, we are working on this for you.

Content is Key: Start Strong and Sell the Benefits

As mentioned in Section 1, your press release should have a strong, catchy headline and summary. Next, ensure that the first paragraph answers some of the important questions, such as Who, What, When, Where and Why. Use one or two statistics here, as long as you do not go overboard. Remember: these first elements must grab the reader and make them interested in learning more, or you will lose potential media support and that second level exposure.

Content is key - 24-7PressRelease.com Press Release DistributionThe point of a release is to entice the reader or journalist to contact you for further information. You do not need to reveal your company’s entire history. A well written press release does not need to be a novel. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece of information to fill a spot within a magazine, newspaper or web site. Have you ever seen short snip-its on one side of a magazine, or down the side of a web page? Guess where the information comes from?

We cannot stress enough the importance of a well written press release. The content within your press release should be accurate, easy to read, to the point and interesting to your target audience. And a carefully written and informative press release will be sure to capture the eyes of journalists.