Press Release Distribution During the Holidays & Becoming an Editor’s Best Friend…

gas pedalJust when you thought it might be time to put the brakes on for your marketing efforts over the holidays, you may actually want to think about stepping on the accelerator.

News distribution company, 24-7 Press Release Newswire (http://www.24-7pressrelease.com), have just published an article on our main site discussing the benefits of distributing a press release during the holidays. This article also includes a couple of key dates you will want to avoid.

Read about it here: http://www.24-7pressrelease.com/article/16/247-press-release-newswire-press-release-distribution-during-the-holidays-why-this-is-a-prime-time-for-distributing-a-press-release-plus-some-dos-and-donts

So, how well do you really know journalists in your industry or region? Not that well? You may want to consider getting to know them. On top of that, when you do send them your press release, you will want to make sure that you follow these five factors that will help make your press release newsworthy. Read about them here: http://www.24-7pressrelease.com/article/14/becoming-an-editors-best-friend-writing-something-newsworthy

During the holiday, just because people are not physically present in their chair in an office, does not mean that they are not reading news and have access from home. When everyone else is letting off the gas, press the accelerator and be seen!

24-7 Press Release Newswire asks: “Do you know the ideal time for press release distribution? If you don’t, you might be losing readers!”

Marketing and your brand

Marketing and your brand

As a member of the press release distribution industry for more than 10 years, 24-7 Press Release Newswire has seen almost everything and recognizes that timing is a significant factor when you distribute your press release.

We have seen all the presentations, articles and info-graphics discussing what is the ideal time to post to certain social media. For example, an article over at slideshare.net (http://www.slideshare.net/TrackMaven/when-to-postslidesharepdf), says that the time when most brands tweet is during the work week, with a peak on Thursdays. Over the weekend, there is a significant drop. The most popular hours during the week are 9am – 6pm, with the peak hour being 12pm – 1pm. This seems contradictory to the next statistic that shows tweets receive the most re-tweets on Sundays.

Here’s an interesting statistic: 87 percent of the time, brands publish to their blog during the week, with the peak time being Tuesday and Wednesday. This coincides with press release distribution.

So why are Tuesdays and Wednesdays a peak time for press release distribution? We have found that the work week can be psychological. It would appear that Mondays are the busiest day. Individuals that may have taken a long weekend (by taking the Friday off) are catching up. Because most people are catching up on a Monday, they may tend to push “online news readership” off until they have caught up with all their work. Meetings also tend to take place on a Monday, as they may lay groundwork for the rest of the week. Tuesday is typically the day that the majority of people have caught up with their work and can afford some time to “browse around.” For the most part, this also is true for Wednesdays and Thursdays.

Friday is a different day all together. It is one that most people tend to take off when they are looking to extend their weekend and it is also a time where many tend to be a little more “social” and less focused at the office. Although some people may choose Monday as the day to extend their weekend, in our experience, it is far more common to choose Friday for that purpose. This is why Friday also is not an ideal time for press distribution. Because the weekend is soon upon people, many tend to mentally check out around noon on Friday and play catch up on Monday morning.

This does not happen in every office and every industry, but this is what we have found through our experience over the years and as we talk with our many clients. So the next time you schedule your press release distribution time, you may want to consider scheduling it for Tuesday, Wednesday or perhaps Thursday, unless your press release is extremely time sensitive. As a rule of thumb, weekends also should be avoided.

For more information on timing of when to distribute your press release, click here.

Are you not quite familiar with a press release and would like to learn more? Click here.

Three Ways to Generate More Publicity and Reach for Your Online Press Distribution

Make your story stand out.

Make your story stand out.

At 24-7 Press Release Newswire, we’re committed to seeing our clients gain more success, more reach, and more publicity for their brands, services and products via online PR distribution of press releases.

Generating more publicity for your PR is now easier than ever before, thanks to the impact and reach of effective PR campaigns.

This useful article highlights a few simple strategies which businesses can incorporate into their digital PR efforts to maximize the chances of the right audience seeing key messages online, including:

  1.  Newsjacking – jumping on the back of trending topics online is a great way to enhance the reach of online PR.
  2.  Product promotion – effective product placement and promotion via digital PR campaigns is a great way to increase the reach of any online PR delivered.
  3.  Mix traditional and digital PR – utilizing old and new ways of executing PR campaigns helps to reach the largest readership possible.

With point number 1 in mind, we have seen successful campaigns where people have used this strategy and shared the information socially to create a strong buzz for their own news.

It’s a great article, simply and clearly provides case studies in how to generate more publicity for your PR – and, crucially, the article also stresses the importance of utilizing digital channels for effective contemporary PR.

At 24-7 Press Release Newswire we advocate harnessing the power of the Web for powerful online PR campaigns, and our press release distribution services enable this.  By partnering with established, quality news services like PR Newswire and Associated Press to name a couple, we ensure your news gets to the right key people.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Top 6 tips on Press Release Distribution

6 Tips for press distributionWith more than a decade’s experience in press release distribution, the writers, bloggers and journalists in our network here at 24-7 Press Release Newswire bring together a vast wealth of expertise, knowledge and experience in effective news distribution.

And when it comes to getting your press release in the right places at the right time, we genuinely believe that our expertise gives our client base the edge.

A client base which includes a plethora of industry sectors, solo entrepreneurs and corporate customers alike – including a diverse mix of private businesses and public organizations, including Gatwick International Airport and NASA.

We also appreciate that each client is different, with different requirements and a different target audience for their press release distribution needs.

So, our Top 6 tips on press release distribution are:

Utilize a press distribution service with a long-standing reputation in the marketplace, and a provable history of gaining great client results. (See last weeks post here – How to Source a Press Release Service)

Establish whether, once a press release has been distributed, that a client has a unique URL for their press release which can then be shared and Liked on prominent social media platforms. This also stimulates further visitor traffic to the client’s press release on the website. We’re also working on a system at the moment whereby client press releases are shared on a client’s social media profiles for them, gaining additional leverage and saving them time.

Make sure that the press release distribution provider supports Google Authorship linking and uses it proactively, as we do here.

Follow us on Facebook and Google+ to keep up on PR, Marketing and Social Media industry updates, grab great deals, offers and coupons for exclusive press distribution deals.

We also offer discounted rates and premium customer service offers through our ‘PReferred Agency’ programme – ideal for Marketing, PR and Communications companies and Agencies that need to submit a larger volume of press releases (typically 30+) per month.

Consider additional strategies such as Newsjacking on Facebook and Twitter, whereby breaking news stories and trending topics are used to ‘piggy-back’ your company news onto, thus generating more attention and interest online. Drawing in a bigger audience via Newsjacking is a classic tactic when tied in with effective press release distribution services.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Want to find out how Journalists are sourcing stories? Stay tuned, because next week, we’ll share some of these ways.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

How to Source a Press Release Service

Press DistributionAs a leading provider of press release distribution and press release service with more than 10 years’ experience, here at 24-7 Press Release Newswire we understand that sourcing such a service can appear to be a time-consuming and confusing process.

With so many different news distribution providers on the market, finding the right press distribution company is a bewildering prospect for businesses looking to submit a press release effectively and affordably online.

So, here’s our Top 7 tips on how to source a press release service:

* Make sure you use a service that’s been established for some time, and has a provable record in delivering news distribution services – for example, we recently celebrated 10 years in business.

* Look for a press release distribution company with credible associations and industry benchmarking – since 2008, we’ve been a member of the Better Business Bureau, with an A+ rating (view our rating here).

* Make sure that the provider works in partnership with credible partners, to ensure the widest possible reach for your press release – we, for example, work with distribution partners including Associated Press and PR Newswire.

* Check and review the Alexa Ranking of the news distribution provider’s website, and establish who their audience is through Alexa – we’re ranked in the Top 10,000 websites in the USA, with a USA-based audience of 63% and a UK-based audience of 6%.

* How easy is it to find your stories on the Web after your press release has been distributed – for example, by typing the title of the press release into Google. An experienced press release distribution provider should boost your rankings quickly and effectively in this way.

* Ensure that you find a news distribution service that is both reasonably priced but also delivers consistent results – for example, we may not have ‘PR Web’ or ‘Market Wire’ results, but the results delivered within our pricing are superb.

If you have any queries or questions about our range of services, please feel free to get in touch here.

COUPON CODE ALERT! Use the coupon code: feb10blog139 to save $30 off our $139 Integrated Media Pro press distribution package! Exp. Feb 28, 2014.

Stay tuned for NEXT WEEKS POST, 6 Tips On Actual Press Release Distribution…

Think About News When Writing Your Press Release

News

Journalism news

Journalists often subscribe to press release distribution services to receive the latest news, so that when news is slow or they need to fill a ‘hole’ they have some news releases to turn to.

Even if your release is condensed to a one or two column inch filler, exposure in print media is amazing exposure for any business. So keep the journalist in mind when you begin writing your next press release.

For example, journalists will immediately skip over and disregard releases that read like veiled advertisements in favour of something more genuine and newsworthy. Have you hired a new employee? Yes, that’s a good reason to put out a press release but really focus on the detail or two that will make that announcement different from the hundreds of other new employee announcements circulating. Does your new employee have a background working for major companies, or any notable achievements you can boast about? Is this employee being hired to fill a new role that your company has created in order to achieve new goals for your company? Focus on these points – they will give the journalist something to hold onto and might just prompt that phone to ring.

You can’t pay for genuine news exposure, so write with that in mind and even if no journalist calls, it’s still likely to get far more pick-up than every other news release you could put out!

Should I Keep Blogging?

If you have put some time and effort into setting up a blog, posting regular updates, and attempting to share your posts and engage with your blogging community, but you’re still not seeing many results, business owners will often ask: “Should I keep blogging? Is there any point?”

The quick answer is: “Often, yes.”

There are a few things that you might be missing. For example, your blog may be low on views, or comments, but if it is hosted on your company website, the updated and refreshed content could still be really helping your site in the search engines. Search engines love fresh content but people don’t often have a reason to update their company’s “About Us” page on a regular basis. Having a blog page on your site is a great way of keeping your site’s content new in an authentic way, which can only help your search engine ranking. So it’s often good to consider the benefits your blog may be providing that aren’t as easy to see.

If your blog is not hosted on your website, then rather than stopping blogging, consider moving your blog over to your site, and that way you are at least gaining some benefit.

If you honestly feel that the blog is taking up too much time and energy, then perhaps revisit the frequency with which you are blogging. Cutting it down may help balance out the effort to results ratio.

You can also revisit your content. Are your blog posts easy to read – are they fairly brief (200-300 words is a good guideline), interesting and well written, without too many grammar errors or typos to distract the reader? You can use a blogging service if you don’t feel confident writing your own posts.

Lastly, it can often be as simple as the blog design that is off-putting to readers. Aesthetics are everything, after all! Consider the size of your font – is it too small? The font itself may even be hard to read, so consider changing that. The blog’s interface design could be too bare or too cluttered – try changing that. Or incorporate images or video into your posts – online readers love multimedia.

Try out these changes before quitting your blog altogether. And remember – sometimes things just take time to grow, just like business! So stick with it.

24-7PressRelease.com Announces New Press Release Distribution Partner – TheDailyLegal.com

We are pleased to announce the latest news distribution partner to our ever growing network.

http://www.TheDailyLegal.com has joined as a distribution partner to our ever expanding news network.  24-7PressRelease.com is pro-active in continuing to find new partners and continually grow our distribution network.

Check out our legal news at: http://www.thedailylegal.com

Press Release Distribution Frequency

How often for press release distributionThe general ‘rule of thumb’ is once to twice a month. However, if you do not have any news worth mentioning, then once a month is acceptable. Most companies have something worth writing about each month. Companies often go through changes in management, products, services or other changes.

Are you hiring some new executive from a Fortune 500 company? Have you imported some new widget that no one else has? Do you have a new product that the public needs to know about? Do you have a hot new service? Or one you plan to offer in the future? These are just a few ideas to keep in mind.

As long as you have a story to tell that is interesting to the general public and to editors and journalists, a press release may also be viewed as a way of brand marketing. People will begin to recognize your company name in the news. And once you impress an editor or journalist, they will look for your releases.

Although a new company on a shoestring budget may find a press release expensive, in the grand scale of marketing, the investment in a well distributed release can really pay off. This type of marketing may reach further than any other type of advertising.

Keep in mind, if you have some good news to share with the media, a press release is an excellent way to enhance your search engine optimization (SEO).

Media Within Your Press Release

Media within your press releaseImagine your local newspaper with no image on the front page, just straight text. Try to picture any major entertainment magazine with no images of your favorite celebrities. How interested would you be in reading these?

Images and video receive attention, and they are worth more than words. That is why magazines are so popular. Adding images within a press release increases the readability of your release. They are a great way to display your company’s logo or your products. Think of it as a method of branding.

At 24-7PressRelease.com, we allow you to attach images to your press release. Depending on which package you select, you may also add a short (up to two minutes) video.

When selecting our Mass Media Distribution program, we are unable to attach an image directly to the press release for distribution, but rather we include a link to your image on our site. Press release distribution with images is difficult as many different news sites have different formats.