How Do Journalists Source Stories?

Journalists Source StoriesWith the development of the internet, social media platforms, and easier access to information online than ever before, one of the main priorities of the team at 24-7 Press Release is to ensure that all media representatives, including journalists, editors, online editors and reporters have a valuable resource by signing up to our press distribution service.

In the past, journalists relied heavily on their contacts books, the contacts of other journalists in their newsroom, and also the sheer slog of spending hours chasing down leads to source stories. The Web has changed this forever.

Access to information online means that the way journalists source stories has become a more real-time experience, and our clients appreciate that they need to have a visible and viable presence online to reach the media.

We work in partnership with journalists, editors and reporters to make their lives easier, give them great news stories from clients, and to increase our clients’ news distribution success.

Some of the ways journalists source stories now include:

Many media representatives now sign up to receive news stories by email alert – for example, we have over 5,000 journalists signed up directly to our network, as well as another 30,000 journalists through Associated Press and 90,000 journalists through PR Newswire’s journalist portal.

Journalists source stories through social media platforms, including Facebook, Twitter, LinkedIn and Google+ communities. Many news stories are now broken online and via social media, so journalists are used to collating story facts and contacts via social media platforms.

Most stories, in general, are now found by journalists via the Web through a combination of email alerts, RSS feeds, blogs and social media sites – which makes it imperative for you to market and engage your business there, too.

If a journalist is looking at a story sent directly to them, there are a few basic ways to get the message across – give them the relevant information upfront in a pitch with a concise press release and/or bullet points outlining the news angle.

Journalists also like catchy headlines that are also accurate, without being sales pitches or standard product promotions. Go for people-based stories where possible, and stick to one news point. The media loves brevity!

To get free hints and tips on how to provide the perfect press release to a journalist, simply visit here.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Tracking Your Press Release and Clipping Services — What is a Clipping Service?

News ClippingsAt 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we have had a few inquiries about one’s press release that was just distributed.

Typically, this used to be a very manual and expensive process that could, at the time cost upwards of $1,000 to track a single press release. This was a tool that was only used by “large corporation” types that had deep pockets.

I read a humorous piece from Myntpr, which is really not too far from the truth as to what and where the term “clip” originated.  The article, which was a humorous read says “part of a PR person’s job (OK, usually the interns) was to actually read dozens of newspapers each morning – real, physical newspapers that get ink all over your fingers and everything – and cut out (or “clip”) articles that mentioned their client, paste these clips onto a sheet of paper, photocopy all of these articles and fax them to the client. It was called “doing clips”.

This would be not too far from what a “CLIPPING SERVICE” used to do, and why they were so expensive, mainly because of the hours put in, prior to the digital age.

A more specific and modern explanation, for a clipping or media monitoring service would be from WikiPedia (http://en.wikipedia.org/wiki/Clipping_service) which states “A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources which could be readily monitored greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the copier and the internet. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.”

So what is one of the best ways to track a press release online?  One way to help, which is inexpensive, and perhaps not the most complete accurate way (it is tough to really replace a human), would be through the use of Google Alerts.  Here you can type in your Company name and be alerted when news about the company is mentioned.  The problem with this is you may have variations of how your company is spelled and what context it is used.  Never the less, for a free service, it can give you a little insight.

Making Finding Keywords Within Stories Easier For Journalists / Bloggers

At 24-7PressRelease.com, we have been actively working to enhance our site and experience for journalists, bloggers and of course companies looking to extend the reach of their news through both traditional news channels and of course social media engagement.

Huge enhancements are soon to come for journalists & bloggers, including a separate portal just for researching stories, however in the meantime we have made finding stories just a little bit easier by increasing the speed of searches and also adding a yellow highlight to keywords that you are searching for to show you exactly where your keyword is immediately! See the example below:

Journalist and blogger research tool.

Journalist and blogger research tool.

Journalism – What Is The Definition?

Journalists and journalismJournalism may be viewed as the activity of informing individuals about events concerning the public that may otherwise remain unknown or private.  This process is the result of the preparation of written, audio or visual information that is intended for distribution through public media that makes reference to factual ongoing events.

Changes in journalism over recent years have been quite significant because of the Internet and news available on the Internet.  This has created a shift toward much more digital viewing and less print causing job losses with many large news organizations.

For a full explanation of what Journalism is about, a little bit about the history and some interesting facts about the business including:

The role

Elements of journalism

Professional and ethical standards

Failing to uphold standards

Legal status

And the right to protect confidentiality of sources, please check out WikiPedia.org at: http://en.wikipedia.org/wiki/Journalism