The Top Digital Marketing Trends and Predictions for 2015 – Press Distribution Back On The Rise

Autumn is well and truly upon us already, and here at 24-7 Press Release Newswire, as experts in online PR and press release distribution online, our thoughts are turning to see what will be popular in 2015.

Being ahead of the pack is a critical consideration when looking to execute online PR campaigns, so we were pleased to come across this fantastic article,  which lists some of the top upcoming digital marketing trends and predictions for 2015 from global powerhouses in online marketing, blogging, PR, social media engagement and related areas of expertise. Click here to read the full article.2015 marketing

In a nut shell, some of the most interesting trends and predictions for 2015 include, for us:

  1.  The growth of integrated paid-for, social, PR, and shared content in 2015. This is one point that we certainly have witnessed first hand and that we have discussed in a couple of our last articles.  Not just using press release distribution to get your word out, however also including your social media component to complete your content strategy.  This means blogging about your press release after it has gone out and engaging others to comment and make comments about your press release as well.
  2.  The continued popularity of accessing content and images via smartphones.  Again, smartphones and mobile devices will continue to be the majority of users and having content and images that are mobile friendly are a must.
  3.  The increased importance of a solid digital marketing strategy. Although term has remained constant over the years, the methodology and strategy behind digital marketing continues to evolve.  No longer is a digital marketing strategy a few banner ads.  It is the whole world of online content, social networks and incorporating your social network tools into your overall marketing strategy with content that is valued by your audience.
  4.  The need to provide answers to customers’ questions using social content. Having a presence in the social network world is not enough.  Keeping content up to date is not enough.  You now also have to interact with your customers through your social media in a timely fashion.
  5.  The growth of marketers utilizing simpler strategies for better PR reach. This may be as simple as distributing a press release, sharing the press release link on all your social media channels and asking for feedback on what your customers think. Engaging your audience.  Don’t forget about your blog as well!  Making reference to your social media to and from your blog and press release are also integral in a successful campaign.  It is not just one individual tool, it is a concert of all the tools working in harmony.
  6.  The realization that in 2015, all customers expect to see value from content. In the press release distribution industry, we still see individuals that submit a press release that sounds like either an advertisement or a rant. Unfortunately, these are also rejected because they are of little value to any audience.  Whether it is writing a press release an article or a blog post, content into 2015 will continue to be king.

Although we have added a few of our own comments (that we have seen from being in the industry), it truly is a must-read article – and if you value your online PR reach, impact and effectiveness, please check it out here

For other tips and information about how to write a successful press release and maximize your press distribution, click here. To find out more on how to use a press release as a building block for creating a brand or the best ways to integrate with your marketing, click here.

Are You Integrating Press Release Distribution and Your Social Media Together? If Not, You Should Be! Here is Why…

PR For Your Business“Press release distribution has changed more in the last 5 years than in the previous 50 years” comments Michael Iwasaki, managing partner with 24-7 Press Release Newswire. “The last 18 months in particular have been extremely significant for the way online news is now handled, distributed and viewed.” continued Iwasaki.

Many of these changes have become more apparent because of how search engines now look at and handle content. If you distribute a press release that is of poor quality, it is now likely to be flagged as ‘thin content’.  This is fantastic because it has created a drop off of poor press release content where people were trying to spam the search engines with keyword links.

People are starting to understand that a well written press release distributed to credible news channels still has huge value. This is especially true when they integrate this with their social media.

At 24-7 Press Release Newswire, when a customer distributes a press release, we encourage them to share their press release link on their social media. We can clearly see the businesses that do this and the ones that do not. The number of social shares on one that has been posted to active social media accounts is significantly greater. This is also beneficial because by doing so, you are updating your own audience of followers and alike. You also never know what journalist or blogger may be looking at or following your social media channels.

So what should you walk away with after reading this? Press release distribution has changed from just sending out a press release and being passive, to sharing that link on all your social media channels (blog included) and engaging your audience to participate in comments. This will maximize your exposure not only through the company you used to distribute your news, but to your own direct audience.

Marketers are Re-Thinking Content Marketing Strategies for 2015, Integrating Press Releases

Social Media PR“Google’s paradigm shift away from keywords has caused content marketers to re-think marketing strategies”, says Michael Iwasaki, managing partner of 24-7 Press Release, a leading news aggregator.

“Well-crafted story telling has always been important and even more so today with Google’s implementation of Penguin 2.0. Tried and true doesn’t necessarily work. Focusing on relevance and creating content that’s accurate, smart, meaningful AND entertaining trumps old boring standards. You need to be empathic with the end reader in mind.”

Over the past few years, marketers and public relations professionals were caught up in over-stuffing their news with keywords to increase search engine optimization, perhaps losing sight of what was important, the news. Google’s changes in search engine optimization have forced marketers to re-think how they present their news,” he said.

Effective marketers need to learn and re-learn. They need to figure out what’s next and where to focus their time and efforts. Being a writer isn’t enough. Today, everyone’s a writer. Understanding your audience and writing for them is paramount. You need to choose words well and write with economy, keeping in mind writing style and the end reader.

What does this mean for the relationship between journalist and PR/marketing professional? Marketers need to go back to the basics, reevaluate their target audience, determine what works and what doesn’t and re-prioritize. With countless new ways of reaching your audience, you need to be smart about resource allocation and investment.

The ill-conceived notion that the “press release is dead” has been proven incorrect. Marketers and publicists who just pitch are being ignored. A little bit of selling here and there is expected, but those who do nothing but sell, sell, sell, are going to be ignored, dismissed and overlooked by journalists, consumers and prospects.

Reaching Your Audience

How you reach your audience is another story. There’s a plethora of opportunities and each take time and care. Once you have the foundation—a well-crafted story—your distribution method can make or break your success.

“News distribution should be a key component in any marketer’s toolkit. Think in terms of writing an effective story, not a release. How you choose to reach out to journalists and your other contingencies directly correlates between being successful and not,” says Iwasaki.

Today, you want to integrate your news with social media, distribute it via services like http://www.24-7pressrelease.com, reach journalists directly and post comments and links on forums and social sites like LinkedIn, Facebook and Twitter. Taking the time to hone your target and reach out with customized messaging will help develop your position as a brand leader and reliable source. It also will help in recognition through Google’s search engines.

Think of services like 24-7 Press Release as your media partner. 24-7 Press Release Mass Media Visibility package provides an efficient and effective source for industry specific news targeting, with reasonably priced access to PR Newswire’s network of 5,900+ news websites, databases and online services including Yahoo News, Reuters, Marketwatch, MSNBC, AOL, Forbes, and Bizjournals and distribution to Associated Press’s top 25 US newspapers and 30,000 member journalists.

Stories are also distributed by demographic categories, that you choose, to their in-house database of 3000+ US newspapers and 1500+ magazines. The company encourages users to use the link to their news on various social sites.

 

About 24-7 Press Release Newswire

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

Celebrating its 10th anniversary, the company is recognized as one of the leading press release distribution services offering high-quality distribution at a moderate price, making it accessible to all sizes of business.

The Link Between Online PR and Social Media Marketing – Proven!

Social Media PRAt 24-7 Press Release  Newswire, we’ve seen the increasing link between online PR and social media marketing in the last 12 months – and it’s getting more critical as 2014 races on.

As a well-established provider of online press release distribution and online PR services across the world, seeing the growing prominence of social media marketing – and how this affects the success of online PR campaigns, has become a highly important factor in achieving impact and reach online.

We came across an interesting article here from the excellent social media information network and blog at Bufferapp.com, which highlighted a few surprising statistics about social media marketing and the effect it has on gaining attention online:

 

* Your biggest advocates on social media also have the fewest Followers.

* According to the Mention website, 91% of mentions come from those with less than 500 Followers. Most of these are potential Brand advocates.

* Fewer than one in 10 of every mention will come from a ‘Power User’, or someone with a large number of Followers.

* There are six well-defined communication networks on Twitter – check out the visual here.

* Original, well-written content still outperforms visual content: however, visuals are a very important part of the marketing mix. Ideally, written content with visuals works best.

* Over half of marketers (58%) claim written content is their most important form of social media content. Only 19% of marketers voted visual content as the most successful pat of their online marketing campaigns.

* Brands have less than 60 minutes to respond to customers on Twitter to be effective – check out the visual here to find out why.

* Do re-tweeting late at night, ideally between 10-11pm: this is effective because share volumes are lower and the chance of gaining attention is higher.

* Facebook promotions work best on Fridays – a social intelligence report from Adobe demonstrated that when posted on Facebook on a Friday, content received more Likes, more Shares, and more Comments than any other day.

* The Top 3 social media sites for driving traffic are Facebook, Pinterest and Twitter.

* Visual content is increasingly important on Facebook, helping to drive 87% of all engagement on the platform.

 

Check out the full article here – there’s some excellent social media statistics to be aware of when you’re planning your next online PR campaign.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Top Seven Tips for Effective Press Release Effectiveness

Press Release WritingAt 24-7 Press Release, we came across an informative article (hyperlink with http://www.toprankblog.com/2005/10/lowdown-on-press-release-optimization/) that made some great points about the benefits and relevance of press release optimization.

As a leading provider of online press release and news distribution, this is a subject very close to our hearts, and one that is more important than ever before when considering online PR.

Remember that press release optimization is no longer simply about linking keywords – Google can now tell the specific words within an online press release, and even within the press release title itself.

Another key element is to ensure that your press release is written for a human audience, and that the press release content is useful and engaging – for further hints and tips on this, please visit here.

Sometimes, we see press release headlines that are pure jargon and keyword mumbo-jumbo. The essential thing to remember is to write a quality press release that people gain value from – and want to share around their social and online networks to increase their usefulness to their connections.

Our top seven tips regarding press release optimization are:

1. It’s not about writing and publishing an online advertisement, then calling it a press release.

2. Writing a press release packed with information and attribution from experts within your business delivers long-term value for press release optimization.

3. Optimizing is a horrible word – why not consider it as simply writing a press release that will get attention with the media, bloggers and your targeted audience instead. Optimizing has the connotation your sole purpose is for search engine enhancement.

4. Keep the public readership and journalistic audiences updated regularly – but only if your press releases have something meaningful to say or add online.

5. Only include one or two hyperlinks in your press release, to ensure that any visits from the content are really worthwhile destinations for the reader. Do not include keyword rich links.

6. Remember that you’re writing a press release and not a blog post – both are very different ways of writing online, and should be constructed appropriately.

7. Share your online press release link throughout your social media networks – 24-7 Press Release does this throughout our social media platforms and profiles, but you should be doing it too, to increase the readership rate for your online PR.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

19 reasons why photography is the biggest influencer in social PR

VisualsOur management team has noticed the increased importance and influence of visuals in helping to increase a Brand’s visibility online. It’s easy to see why images, visuals and photographs are influential, given that more than 55 million photos are posted onto Instagram alone daily.

People connect on an instant emotional level with images, and making content more visually appealing to readers by adding videos and images raises the reader engagement online as well as boosting the social media ‘share-ability’ factor of a press release.

According to recent research, a combination of photos, videos and multimedia content can increase the reach of a news item online by up to 970%.

It’s also been proven that the addition of images and video makes it easier to share and like on social media platforms for readers, and also highlights their ability to pass on useful, engaging, funny, and unique content to their networks. Quite simply, visuals enhance the story content immediately.

Here’s 19 reasons why visual content is an essential consideration for any organization utilizing online PR and online news distribution, via this fantastic article at HubSpot (click here) with compelling statistics:

* 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet this Stat!

* 40% of people respond better to visual information over plain text. (Source: Zabisco) Tweet this Stat!

* 46.1% of people say a website’s design is the main criteria for discerning the credibility of a company. (Source: Stanford Persuasive Technology Lab) Tweet this Stat!

* Publishers using infographics see 12% more web traffic on average (Source: AnsonAlex) Tweet this Stat!

* Posts with videos attract three times more inbound links than plain text posts. (Source: SEOmoz) Tweet this Stat!

* Visual content drives engagement – one month after the introduction of Facebook Timeline for Brands, visual content (photos and videos) saw a 65% increase in engagement (Source: Simply Measured) Tweet this Stat!

* On Facebook, photos perform the highest for Likes, Comments and Shares compared to text, links and videos (Source: Dan Zarrella) Tweet this Stat!

* 37% of Pinterest account holders login three times per week, 28% a few times per month, 15% login daily, and 10% login multiple times daily (Source: PriceGrabber) Tweet this stat!

* 98% of people surveyed with a Pinterest account also had a Facebook and/or Twitter account (Source: PriceGrabber) Tweet this Stat!

* Pinterest generates more referral traffic for businesses than Google+, YouTube and LinkedIn combined (Source: Shareaholic) Tweet this Stat!

* Pinterest drives sales directly from its website: of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet this Stat!

* 85% of the overall US internet audience watches videos online. The 25-34 age group watches the most online videos, with adult males spending 40% more time watching videos on the internet compared to females (Source: comScore and Nielsen) Tweet this Stat!

* Over 60 hours of videos are uploaded every 60 seconds onto YouTube (Source: YouTube) Tweet this Stat!

* 700 YouTube videos are shared on Twitter every 60 seconds (Source: YouTube) Tweet this Stat!

* Viewers spend 100% more time on web pages with video on them (Source: MarketingSherpa) Tweet this Stat!

* Mobile video viewing increased by 35% from 2010 to 2011 (Source: Nielsen) Tweet this Stat!

* 25 million smartphone users stream four hours of mobile video per month. 75% of smartphone users watch videos on their phones, of which 26% use video at least once per day. (Source: Ooyala and Ipsos) Tweet this Stat!

* Mobile video subscription is predicted to hit $16 billion in revenue by 2014, with over 500 million subscribers (Source: Ooyala) Tweet this Stat!

* Viewers are 85% more likely to purchase a product after watching a product video (Source: Internet Retailer) Tweet this Stat!

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here. (hyperlink with http://www.24-7pressrelease.com/contact_us.php)

Have You Heard of ‘The Snackable Press Release’?

According to ‘Statistic Brain’, in 2013, the average attention span of a human dropped from 12 seconds (in 2000) down to eight seconds in 2013.  What is the attention span of a goldfish? Nine seconds.

SnackableYour press release needs to be snackable to be read, picked up and shared through social media. This means your press release needs to be short, to the point and written in a manner that is flexible to your audience (in this case, journalists and bloggers). Adding an image breaks up text and is highly recommended. Even if it is a stock image related to your industry, product or service.

– Your headline needs to be on fire! Low word count, asking a question and perhaps listing an odd number of tips on your topic.

– Make sure your press release is worth sharing and engaging. Would you share it if you read it?

– Visual. Include an image, even if you buy a stock image that is related to your industry.

– Comprehensible. Ensure your average person will be able to understand your message.

– Call to action. Include your contact information in the body.

Times have changed. Attention spans are shortening. Journalists and alike are inundated with information. A good rule of thumb is that a shorter press release is better than a longer one and has a greater chance of being read or used to fill a small column.

How a Press Release Helps Build a Brand Online – 5 Things You Need to Know

BrandingOne of the consistent benefits we see our clients enjoying is the positive impact press release distribution has on their branding.

The way people perceive your products and services is critically important when building your brand – and press releases are a vital part of the mix.

Brand building online is a consideration for all businesses, and distributing news via the Internet represents one of the most powerful tools in helping to promote and positively increase brand awareness.

Here are our top reasons why press releases are an amazing brand builder:

1. Increased marketplace visibility:

Social media channels and the massive rise in general Internet usage has meant that the traditional journalist relationship as gate-keeper to readerships has changed.

Whilst newspapers and magazines still have significant audiences, more and more businesses are choosing to bypass mainstream media and issue their press releases online, directly to potential customers, via the Internet.

Many people now use search engines such as Google to find new products and services, rather than turning to traditional media outlets. If your products and services are to be found online through press release marketing, the chances of gaining attention, increased visibility and sales also increases.

2. Increased online share-ability:

Distributing a press release online massively increases the chance of news about your business being shared via social media channels – and this in turn has a powerful and positive impact on building your brand, in part how a press release is the perfect tool to bridge social media and content marketing.

A professionally produced press release delivers newsworthy, timely, targeted content to your ideal press representatives and potential customers direct.

3. Increased brand awareness:

If your business is consistently distributing news releases and permeating the marketplace with positive, useful, and regular messages about your products and services, this also delivers increased brand awareness.

It’s all about trust. By using press release marketing online, businesses also create greater visibility, generate more goodwill, becoming the go-to company in their industry and in turn increase their influence, audience…and trust.

Press releases, if delivered to the right people, with the right timing, and in the right format for them online, can provide more recommendations, increased customer loyalty, and generate increased sales.

4. Increased positive PR projection:

Using a press release assists the rest of the marketing mix, by pushing the momentum of a new product or service forward further, for longer, and to a larger audience.

A well-written news release often gain multiple publications across different websites, newspaper and magazine portals online, so good PR can be a highly effective way of reaching a larger audience than other forms of marketing activities.

Brand building using press releases can be one of the best ways to project positive messages about your business into the marketplace – if done well.

5. Increased find-ability online:

Using a press release within your marketing mix to build a brand online may potentially deliver another powerful benefit – increased find-ability via search engines when republished.

People search for products, services, brands and for answers to problems online: if you’re found via a press release, you also increase the chance of that person exploring your website, blog, and social media profiles, too.

Using a press release, even without key word links can provide your products and services the opportunity to have better exposure within search engines for related keywords and search terms –  providing a long-lasting commercial benefit that’s priceless.

How to Use Social Media to Achieve Ultimate Exposure for Your Press Release

Social Media ExposureThe use of social media marketing is critical in maximizing the reach, influence and exposure of clients’ press releases.

We advise clients that when they publish their press releases, using social media to increase the exposure and resulting coverage is a vital additional marketing activity.

Here are 3 of our top tips on using social media to boost the impact of your online PR campaigns:
1. Blog Marketing
Sending your press release to relevant and prominent bloggers for their consideration and comment on their blogs is a simple but effective way to reach large numbers of new readers and potential customers – but only if the press release is timely, newsworthy and of interest to each blogger.
Email a blogger a link to the press release, rather than a ‘cut and paste’ into the message – encourage them to visit your website, blog, and previous press releases.

Research a blogger before you contact them, show an interest in and awareness of them and what they’re writing about. Any blog marketing activities should demonstrate an understanding of the target reader.

Turn all of your press releases into blog posts, so your content marketing efforts benefit from the latest product and service news in your overall blog content efforts, too.

2. Facebook Marketing
Most online-savvy businesses these days have a Facebook page (hyperlink with https://www.facebook.com/247pressrelease?fref=ts) where press releases can – and should – be uploaded for increased exposure and click-throughs back to your website.

Your Facebook page is the perfect place to update fans with news, events, product and service launches, inviting comments and shares of the above. Posts can also be sponsored and boosted, to reach a larger audience online.

Using visuals and graphics is critically important on Facebook – for example, many businesses create powerful Infographics based on survey information, which can be widely shared across Facebook and other social media sites.

3. Twitter Marketing
When a press release is published online, tweet it – this real-time social media engagement is a quick, cost-effective and powerful way to promote it.

Use pre-scheduling social media content platforms such as HootSuite and TweetDeck to plan and prepare the tweeting of your press releases.

Remember that you can also upload images and pictures onto your Twitter Feed – this is an excellent way to drive referral traffic back to your website, blog and press release archive on your main website.

Further considerations
The above are just a few channels, but many businesses are finding that engagement on newer platforms such as Instagram, Google+ and Pinterest are also driving traffic, increasing interest, and gaining more leverage for their press release marketing.

Use whichever social media channels where your target customers are hanging out – and remember to keep all PR content relevant to them.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

Where Does a Press Release Sit Within the Online Marketing Mix

Marketing MixAt 24-7 Press Release we’ve been dedicating time recently to consider the overall value and effectiveness of a press release, in relation to where it sits within the overall online marketing mix.

An effective press release can be one of the most powerful online marketing tools currently available.

Some of the reasons we believe a press release is a vital consideration within your online marketing mix include:

* A press release is an important tool in tying together all of your main marketing messages in one coherent document.

* Running disparate online marketing channels such as AdWords campaigns and Facebook conversations can be included in your online marketing mix, but a press release should be referenced with links, as well as your business’s ‘Latest News’ section containing your archive of press releases.

* AdWords are a short and sweet part of the online marketing mix – whereas a press release contains much more detailed information that can’t really be as effectively conveyed across a Facebook Post, AdWord campaign or blog post.

The main difference between a blog post and a press release is that a blog is useful for general updates online, and with items going on in your business – but aren’t newsworthy enough to merit a full dedicated press release.

A press release is essentially for a specific and significant online marketing purpose, such as the announcement of a new product or service, or the appointment of a new executive for a well-known Branded company, or end-of-year corporate earnings…the list is endless for including a press release in your online marketing mix.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.