More Press Release Service Changes For

Changes ComingIn an ongoing effort to be a top provider for news distribution, will be upgrading with some extra features this weekend. A few highlights include:

1. Addition of our Address Book: This means for PR & Marketing companies, you no longer have to repeat typing in frequent customer contact info, keep them all in your address book.
2. Addition of Block Quote: Make your press release stand out more
3. Addition of voting. Email friends, family & Colleagues the link to your story and ask them to vote for it giving your story a higher social standing.
4. System Inbox: We want to better  communicate updates, changes and what is going on without bombarding you with emails.  You will have the option to receive update notifications through email if you desire.
5. Rich Text Editor: Take the guess work out of coding for adding features like bold, italics, email and hypertext links.

These are just a few basic changes with many more to come shortly!

Distribution through Associated Press is just around the corner, so keep posted!

Looking for a press release service to work for you? Visit

Share this with a friend or colleague!


What’s All This Talk About No-Follow Links? And What Does it Mean for My Press Release Marketing?

Google and  No Follow

Google and No Follow

There has been much talk of late in the social media world regarding Google’s new guidelines on no-follow links and what impact these have on press release distribution and search engine optimization (SEO).

To clarify, Google recently released its new webmaster guidelines, which explicitly state:

“Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

In order to remain in good standing with Google and follow best practices, we at 24-7PressRelease have immediately instated a policy in which all press release links will be no-follow.

Google’s guidelines reinforce its dedication to ensuring the most authentic search engine results, so while this may sound like bad news for your SEO marketing plan, it actually isn’t.

Press releases are still valuable marketing tools, but instead should be used for the purpose for which they were intended: hooking the interest of consumers and news professionals through a newsworthy story that has a captivating headline and informative and attention-grabbing content. Distributing press releases will still get you more visibility online, without artificially skewing search engine results because one press release has more links in it than another.

As Google webmaster trends analyst John Mueller says, “The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no follow. In fact, those stories written editorially are the links that Google values the most.”

For press release writing tips from 24-7PressRelease, click here.

Guidelines for Crafting an Excellent Press Release with Google’s Penguin 2.0 in Mind

Social Media News Distribution(July 17, 2013) The big question we have been hearing from many individuals has been “Is a press release still a good idea?” The answer is ABSOLUTELY!

The dynamics of a press release have and will always continue to change, but the basics are the same and will never go away – disseminating your news to as many eyeballs or journalists as possible.

The way a press release (or as some people now know them, a news media release), is still of value is by distributing your news to individuals (mainly journalists and bloggers now) that find your story compelling and want to re-publish it. This will never go away. A newer twist is the engagement of social media and getting the “general public” engaged and interactive with your story as well.  This would be through re-publishing through Facebook, Twitter, Google Plus and any other mainstream social media outlets.

Keywords are and are not a thing of the past. Linking them is a past practice, BUT to include them within your press release, and even around an http://, or in the same paragraph still has value and is not to be undermined. At, we offer a tool in the user admin area that enables the user to add a “NO FOLLOW” to all links within their press release. This is what we recommend IF you have to have any keywords linked at all.

Keep your press release brief, enticing, on topic and if possible, include links to sources (if relative to your story) to any official .edu or .gov sites. Spend time on a catchy title. Try to include reference to something current (and big) in the news already.

With these simple practices, your press release has a much better chance to garner eyeballs and be republished. Don’t forget, your press release is still seen by search engines as valuable when people “re-tweet”, “re-send”, “+1” or “Like” your story!

Press releases are still the marketing tool that provides the best return on investment – especially for businesses looking for instant gratification.

By Michael Iwasaki

Founded in 2004, Michael Iwasaki is a founding and managing partner of the news media distribution team with a plethora of knowledge in the News, SEO and Marketing industry. is a recognized leader for affordable effective media distribution and viewed as a valuable marketing resource by over 125 books on

Using Google Webmaster Tools to Maximize Your SEO

Webmaster Tools(June 17, 2013) I came across an excellent article from Jayson DeMers dated June 10th 2013 about the best ways to use Google Webmaster tools to enhance or boost your campaign for SEO.

I personally don’t like the word SEO, as it now may give a negative connotation in light of recent search engine updates.

His article carries on to advise about different tools for ones SEO arsenal including the known Google Analytics.  If you are not already familiar with Google Analytics, you may want to start paying attention as this will help the most basic user comprehend and increase traffic for their website.

Google Analytics and Webmaster tools are not just for the inexperienced, however definitely for experienced users as well.

The article delves into the background of Google Webmaster tools, features that you should be using (which I found quite interesting), and becoming familiar with some of the search queries.  He further explains about Finding optimization with top pages, refining your page level strategy and about Author stats.

It is definitely worth a read. The article may be found at:


Post Penguin / Penguin 2.0 Links & Press Release Service Websites

Linking habits and updates for a press release.

Linking habits and updates for a press release.

Most webmasters that keep up with the most recent SEO practices are, by now, quite familiar with Penguin, and Penguin 2.0, and all that it has to offer.

One of the biggest changes that everyone saw with Penguin last year was the effect on links, link exchanges and paid-for links.

It has been clearly stated through numerous sources that Google, in particular, does not like “money links”.  These are links from “money terms that you would pay for with their AdWords”. Examples of money links may include “vacuum cleaner” or “Los Angeles Divorce Lawyer”, to name a couple.

This does not mean that using a press release service, like, is no longer of value, but rather that the way things are done have simply changed. The sentence I just wrote is a perfect example of the change that people need to start performing.

The first sentence contains our keyword – press release service – and our website link in full.  This is still sufficient and will offer excellent value, just as using money links would. That being said, we do not by any means recommend flooding a press release with links and keywords. You must keep in mind that having a couple of the above examples is great, but no more than a couple.

A press release is still picked up by many sources that will publish your article, so to stop sending press releases because of a misunderstanding would not make much sense.

To continue on with the theme of good marketing and SEO practices, keep in mind that a press release is to announce something exciting for your company, an event, or something of interest to the public. It is not a “chance to advertise”.  This is where your Google AdWords should come in.

Subscribe to our blog to receive more informative industry updates as they happen! (Subscribe via email, in the column on the right).

Don’t forget to follow us for coupons and more through any of our social media channels:

Google Plus:



It is Official, Google Has Now Released Penguin 2.0 as of May 22, 2013 – Have Your Rankings Been Affected?

Google Penguin 2.0 Officially Released

Google Penguin 2.0 Officially Released

There have been mixed reviews on the new release of Penguin 2.0.  Some say that they have seen some excellent ranking changes, while others have mentioned that although they have remained transparent and white hat about everything they do, they are still being trampled by garbage scraper sites (as one user commented).

For the complete info on Google Penguin 2.0, get it directly from Matt at:

A Saw is to a Carpenter as a Press Release is to a Marketing Consultant: Tools for Marketing That You Should be Aware of and Using

Your marketing toolkit should include a press release and PPC.

Your marketing toolkit should include a press release and PPC.

Google was founded on September 4th, 1998 and it was not long after that the term SEO became more prominent. The actual start time of when development began, according to, was March of 1996. The project began with a goal by Larry Page and Sergey Brin, which was “to develop the enabling technologies for a single, integrated and universal digital library”.

It was not long after the launch of Google (which started to rapidly gain the trust of users for returning the most accurate search results), that the term “Search Engine Optimization” (SEO) appeared (  Search engine optimization, which started to gain momentum in the mid-90s (see, was the real buzzword in the industry. It seemed this buzzword went hand-in-hand with the word “marketing”. In fact, it became so big, that rather than getting a BA Marketing degree from a university, some claimed to be an SEO expert after merely watching a 20-minute YouTube video.

With the introduction of Google Penguin last year, times have changed. The way business is marketed on the web has changed. Some are now claiming that the term SEO is seen in a very negative light by Google. When you think about it, this does make sense. Why would someone need to “optimize” their site for search, when one should be developing their site for the best possible user experience?

Part of optimizing a website for the best user experience breaks down to points such as communication, colours used, where the user will look on their screen for items, how well written help files are, et cetera. This is not SEO, this is a combination of marketing and usability (a part of marketing).

This is just the user experience side. Great, you have an excellent website that has a wonderful user experience – now how do you get the users to your website? Marketing.

There is a large array of tools for a marketing agency to draw upon to help drive traffic to a particular website, but the mainstay tools are:

  • Pay Per Click (PPC)
  • Press release distribution
  • Some basic directory listings
  • Company blog


    Having a strategy and the right tools for marketing are key to success.

  • Social media
  • Affiliate programs

Pay Per Click

Pay per click is one of the easiest and fastest ways to “get going” on the web. Although some programs can become quite extensive to set up, for the most part, depending on your business, you can start to drive traffic almost instantly. Google, which is very high on many marketers’ list of PPC resources, has many attractive options and features on offer.

Press Release Distribution / Press Release Service

A press release would be a very close second to the PPC program for many marketers.  The main difference between the two is that a press release, if you do the math on the numbers, is much more cost effective.  PPC however, if set up properly, may draw a more targeted audience that might be more inclined to actually make a purchase.  A press release (such as one from will definitely gain exposure, especially if picked up by some key media outlets.

Basic Directory Listings

Directories are no longer what they used to be, however there are a few key directories that are still useful to be listed in. A couple that we have always liked are Yahoo Directory, DMOZ, Bing, and Joe Ant. Directories used to be all the rage; however, this is no longer the focus.  The focus now is more on social media.

Company Blog

A company blog is a must in this day and age. I had read a saying not too long ago that if you do not have an online presence, including a company blog, that you are either not attracting business, or are losing existing customers. Many websites now point to their blog which is a more interactive place to see everything from what is new with a company, current discussions to potential coupons and discounts.

Social Media

Social media and a company blog some say may go hand in hand. Social media would include your Facebook page, Linked In profile, and now, ever more importantly, a Google Plus page.  Google Plus has become more and more popular and will continue to increase in popularity.  I remember about 18 months ago looking for other people and business acquaintances whom were active on Google Plus and I could barely find anyone. I revisited Google Plus a few months back to find nearly 80% of friends and business acquaintances now active on that network. When you think about it, Google search and Google Plus are both the same company.  Why wouldn’t it help improve your website’s rankings?

Affiliate Programs

This is the last main tool in a marketer’s toolkit. The affiliate program, such as one from a place like, is a brilliant way to both receive exposure on the web, and also help cast a larger net for your product or service. There are many companies out there that perform this service, and it will take some research to find one that best suits your requirements. Like PPC, these services can become quite extensive, to the point where some companies have just one person that handles only their affiliate work.

Whether you use these tools above or you hire a professional marketing company that uses these tools, remember to keep in mind that your online presence is about marketing and not “optimizing”. The only thing that should be optimized is your site for the best user experience possible. Not for a search engine.

SEO’s Bracing Themselves For Next Major Google Penguin Update – Expected in Weeks!

Google Penguin 2.0

Google Penguin 2.0

If the first introduction of Penguin wasn’t bad enough, there had been a couple of minor Penguin updates back in May 24th 2012 and October 5, 2012.  The two latter mentioned were minor compared to what is to come.

The next version of Penguin is supposed to be major, and what Google has in store no one really knows for sure.

The video is quote from Matt as being from “Early May, 2013” and what he expects SEO to be working on is constant and uniform. A great site, that is uniform and compelling.  So what should we expect?

For the video from Matt Cutts, and more information on what one may expect, please check out the source from SeRoundtable at:

Unnatural Links Warning – Perhaps Not As Much of a Concern?

Unnatural back links

Unnatural back links

This warning may not be cause for concern.

At least this is the information posted on the Daily SEO Blog over at SEOMOZ which are big on SEO.

I had come across this story and found it to be quite interesting, and quite a valuable read for those which may be concerned about potentially harming links from anyone out there, including those of the BBC News.

The first link ( ) is from SEO Moz.

The second link of interest is: (!topic/webmasters/XNBqi7n-UEk )

The second link is a forum discussing about an individual who through Webmaster tools had received a warning about unnatural back links from the BBC.

Link Opportunities You Don’t Want to Miss

Link building is still an important component of SEO, as long as you are working at building the right kind of links.  A link that is worth attaining is from a quality source that is relevant to the industry or niche that you are in.  The best links are the ones that occur naturally when outside parties share your content because they find it valuable and useful, however those links take time to achieve.  White hat link building can be challenging, yet there are ways to build links by leveraging the content marketing that you should already be doing.

Incorporate links into these items right now:

Blog posts

A company blog is worthwhile because it showcases your knowledge and brand personality and generates trust among readers that may be interested in the products or services that you sell.  It also provides lots of SEO “wins” since each blog post adds a new page of content to your website that has the opportunity to rank and the search engines prefer websites that keep their content “fresh”.  Utilize a blog post for link purposes by inner linking to another page of your website within the post.  The first step is getting someone to find your blog post and then click over to it but ideally that new website visitor will take an additional action on the site and click around to learn more.  Encourage this click by using a keyword anchor text link in the post that links over to a related internal page of the site.  This isn’t necessary with every blog post but doing it every 2-3 posts is recommended.

Guest posts

Blog posts on your own site are great but in order to expand your content marketing and reach a new audience it’s recommended to review industry sites and look for guest blog posts or other content submission opportunities.  In addition to including a link in the body of the guest article (if it’s allowed) it’s also important to create an optimized “about the author” bio to be included with each guest post that includes some keywords and anchor text in addition to selling who you are and what you offer.

Online press releases

An online press release should be written and submitted to a paid press release distribution service online any time there is something newsworthy going on in the company.  It doesn’t need to be groundbreaking news, anything “new” will work as long as the topic is interesting or relevant in the industry.  An online press release has the potential to get picked up by numerous news sources.  Incorporate important links within the body of the release.  One link per 100 words is acceptable.  Link to the page of the website that is most closely related to the press release topic and a few other important pages.  Vary the anchor text so that it appears natural.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a Boston SEO company.  For more information call 781-999-1222 or visit