Press Release Service, 24-7PressRelease.com Advises of Increased Distribution and Reporting.

A leader in press release distribution services since 2004, 24-7PressRelease.com announces they have just recently increased their distribution of news and links within the reports they provide to their customers.

Aware that reporting and statistics are important to their customers, 24-7PressRelease.com made this move for those eager to see a few media outlets to which their press release was distributed and if it was posted. In the past, customers didn’t receive documentation as to where and when their press release went out, although they did receive reports as to where the stories ran once picked up.

“The links contained in the report do not reflect the industries the customer selected; rather, they are a sample of those of our online distribution partners that display all the news we send them. They news is displayed as ‘general news interest,’ ” advised Michael Iwasaki, managing partner of 24-7PressRelease.com. “When our customers select industries for their press release, we use them to tailor distribution to our magazine trade publication partners such as Media Desk for Journalists & Bloggers, accessed through our $89 – or higher – package), and to RSS & News Widget consumers, as well as all readers of the 24-7PressRelease.com website.”

Another recent addition is the ability to view from where, anywhere in the world, people are looking at the press release. This is another statistic that some customers appreciate.

“We had implemented the changes without making any formal announcements,” said Iwasaki. “It only took a few hours before we had received a phone call from one of our clients advising how happy and excited they were, especially considering that our prices did not increase. This is the type of feedback any company loves to hear. In the near future, 24-7PressRelease.com will be announcing further significant changes which will be welcomed by current and new customers,” he continued.

Using a press release service to disseminate regular meaningful updates or news about your company is an excellent way to keep your audience, customers and journalists up to date.  As we have mentioned in a past article, many businesses are now using press release services for their content marketing strategies.

With increased distribution of your news, more detailed reporting and access to statistics, 24-7PressRelease.com is a cost-effective way to help increase your visibility and keep media up to date.

About 24-7PressRelease.com
A provider of professional, affordable news distribution services since 2004, 24-7PressRelease.com continues to be a leader in the press distribution industry. 24-7PressRelease.com offers a variety of press release service packages, including our Agency Preferred package, making it affordable and attractive for businesses of all sizes.

A new Tribute Album for the Bee Gee’s by the Gibb Family Honoring Their Legacy; CubeSats (Small Satellites) Changing Possibilities in Space and More at 24-7PressRelease.com

Gibb family honors their legacy with Bee Gee's tribute album - Press Release.A group of brothers (Barry, Maurice and Robin Gibb) that came together back in 1958 and took the stage by storm – were talking about the Bee Gees.  The amazing trio had decades of success that many of us can remember back to with extraordinary accomplishments in the late 60’s into the 70’s.

The trio, according to an article at WikiPedia were active between years 1958 – 2003, then again from 2009 – 2012 with labels including Warner Bros., Capitol and Polydor to name a few.

The group was known for writing all their own music, something that is not as popular in this day and age.  They may also be credited with becoming one of the world’s best-selling music artists of all time with over 220 million records sold worldwide. Back in 1997 the band was inducted into the Rock and Roll Hall of Fame.

Through a press release distributed at 24-7PressRelease.com, the next generation of Gibbs has made an announcement of a project honoring their music with a new interpretations of classic songs headed up by Maurice’s daughter Samantha.  The full press release details may be found through our main site 24-7PressRelease.com

Switching subjects over to space, NASA is almost like a household name or brand.  Not quite in every household, but there are not many whom are not familiar with the name.

Are you familiar with what a CubeSat is? If you are a follower of space exploration and NASA, you may take an interest in these small devices that are helping to provide more insight into scientific investigations and technology.  Some of these CubeSats measure as tiny as four inches on each side and are now being adopted by many organizations outside of NASA for exploration of low-earth orbit and the effects of microgravity.

Check out the latest press release at 24-7 Press Release Newswire mentioning the details and benefits of CubeSats here.

Would you like to increase your online visibility by using a press release service like 24-7PressRelease.com?  Choose a package that is right for you and get started today.

Don’t forget to also check out our Knowledge Base for tips and information on how to write a press release that may be found here.

Content is More Important Than You Think – Tips You Should be Aware of Before You Distribute Your Next Press Release.

Don't let your next press release be another star in the sea of stars in our galaxy.  Make it stand out.

Don’t let your next press release be another star in the sea of stars in our galaxy. Make it stand out.

The more news content that fills the web, the more creative you must become when writing your press release. Do you think your press release will be the only one to hit the wires in the morning? Sorry to disappoint you, however your next press release is one of hundreds of thousands that go out in a given day. Think of it as just being just another star in the galaxy. What is going to give you that extra glimmer?

It is no longer a world of ‘send it and they will read it’. In fact, that world has not existed in a long time. Too make things more complex, it is not enough to have your audience simply read what you have written. You probably want them to take action.

Using an enticing headline is a good start. This could be asking the user a question that gets into their head such as if you are targeting a parental audience, the question of ‘Are you a Responsible Parent?’ – It is in the nature of most people require positive affirmation, so, you grab their attention because of their curiosity to ensure that they are indeed a good, responsible parent. Take it another step further by adding a simple statement like ‘Find out by taking this quiz’. This again adds an element of curiosity and a challenge that people like.

From this headline, you could lead into a short story talking about some irresponsible parents. Why would someone want to read about ‘irresponsible parents’? The same reason people slow down for car accidents and watch the news.

Simple headlines for a press release like ‘ABC Widgets Announces new Director of Communications’ no longer cut it unless ‘ABC Widgets’ is a major international corporation that is publicly traded on a major stock exchange.

Other content you could incorporate into a press release is content that provides resources to your audience.   Perhaps tie this into numbered lists like. ‘Here are 7 of our top resources for becoming the best parent in the world’.

Keep your content meaningful and interesting to your audience and don’t forget to add your call to action. The online world is changing and you need to be that slightly taller blade of grass to stand out in the field of news that inundates journalists on a daily basis.

Looking to send out a press release?  Check out our distribution packages at: http://www.24-7pressrelease.com/price_plan_imp.php

Launched in 2004, 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their presence and awareness.

 

5 Important Thoughts to Consider Before You Click ‘Send’ With Your Preferred Press Release Service Company.

It is no hidden secret that a well-crafted press release, distributed through the right channels is an excellent way to increase your online visibility and potentially assist with search rankings.

Tips when using a press release service to distribute your news.

Tips when using a press release service to distribute your news.

However to send out a news release ‘just to send something out that is stuffed with keywords’ is going to end up getting you in a heap of trouble.

We have assembled a few thoughts to consider before you click that ‘send’ button. Here they are.

  1. How familiar are you with your industry. Many press distribution services, like 24-7 Press Release Newswire, have potentially hundreds of categories to select from when sending out your news.   Knowing exactly which categories are relevant to your business is critical to reach the right journalists. This is because in many cases, the news categories are tied to what journalists have registered to receive.
  1. Timing is a key component. Do you know what time the press release service company you are using disseminates their news to their channel partners and journalists? Do you know where they are located? 24-7 Press Release Newswire has found the most effective distribution time to send your press release is between 3am – 6am eastern for national news and 6am – 8am for a local event. The day of the week you send your press release is also imperative. Our recommended day for distribution is Tuesdays, followed by and Wednesday or Thursday. In our experience, by Friday afternoon, most people have checked out mentally. Over the weekend, unless it is sports oriented, people don’t chime into the news as much, particularly journalists. And by the time Monday rolls around, most people use this as a catch up and planning day. By Tuesday, most people have settled into their routine.
  1. In the past, we have mentioned that accompanying your press release with a vivid image is imperious. People like pictures. People like pictures. Did we mention that twice? That is because we have found a news release with an image attachment can receive upward of 300% more visibility than one without. At the very least, attach your company logo.
  1. How well are you tuned into what geographic location(s) are the most suitable for your business and news release? Is your news local to a neighbourhood? A city? The entire state? Or, in some cases, your press release may be applicable to various states in a region. Particularly if your product is offered online only. Naturally, to select the city that is closest to your business is the first obvious choice.
  1. Last but not least, who will be your point of contact and is this person available for a 3 week period after your press release goes out? This one may seem obvious; however is one of the most overlooked points. We cannot tell you the number of times that people add a contact to their press release that is never available. Or worse yet, they select a contact that is about to go on holiday and leave their phone off. Ensure the contact you place within your press release is someone that can be reached, that knows about the press release and knows the product or service. This person should also be familiar with answering questions.

Although many of the points we have mentioned may seem obvious, there is a reason why we have put this list together. All too often the most obvious details are missed or forgotten about. By following these simple points you will increase your chances of further visibility with a journalist, blogger or writer.

What is in Store For SEO in 2014?

Google Hummingbird 2You may want to check out our Google+ page (and follow us) at: http://www.google.com/+247pressreleasepr to be kept up to date on PR, marketing and social media trends.

What we found of particular interest (and you will too), was a piece we came across over at Search Engine Land… This information is not too old, November 2013 and is pretty current.

With Hummingbird (Googles most recent update) on the minds of many Marketers and SEO professionals, the thought of content and authority ring very strong.  This also rings true with keyword relevance and the building of credible links.

Hummingbird, most recently affected close to 90% of search results, mainly with long-tail search queries.

Want to find out more about this? Check out our G+ page (link at the top of the page).

What other intriguing industry information have we posted?  The most humorous of the postings would definitely go to the one about how Santa deals with “smelly gas”.

Follow us at: http://www.google.com/+247pressreleasepr

Marketing Information, Tips & Information – Are You Following What is Current?

Free TipsIf you are NOT following us on Google+ right now, we highly recommend that you do.  This way, you can keep up to date on the latest information on Marketing, Social Media, PR, News Distribution techniques and more.

Today, our posts include:

– “How To Succeed In Social Media Without Wasting Time And Money” (some information we found on Forbes.com)

– “Looking to hire a PR FIRM? You may want to READ THIS FIRST before doing so to make sure a Public Relations firm WILL really help you with what you want! ” – from http://www.irvinebartlett.co.za

– “7 Horrific Mistakes Your Company Can Make On Camera” (From MaccaPR, http://brinx.it/w1A)

and “How CEO’s are clueless about technology” (USA Today)

Find these and MANY MORE great stories by following 24-7 Press Release on Google+ at: https://plus.google.com/b/102407570192669005922/+247pressreleasepr/posts

24-7 Press Release News Now On Rebel Mouse…

Rebelmouse24-7 Press Release Newswire, is excited to announce that their multi-media press release news now is available through their REBELMOUSE page at: https://www.rebelmouse.com/247pressrelease.

Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

24-7 Press Release Newswire services thousands of customers around the globe, including North America, Europe, Middle East and Asia Pacific, ranging from small and medium-sized businesses to national and international organizations such as Michael’s craft stores, Gatwick Airport, NASA, Stella McCartney fashions and Expedia.

Since 2004, 24-7PressRelease.com has distributed over 300,000 press releases, become a top US 10,000 ranked website with mentions in over 105 books on Amazon.com including the “2012 Writers Market”.

The company pays particular attention to the ever-changing search engine optimization industry, dissemination technologies and offers a variety of news distribution packages.

Press Release Service & Distribution Insight – Google And What You Need To Know!

Is use of a press release still good for marketing?It’s Official, Using a Press Release For Marketing Will Not Land You In Hot Water With Google.

The last 18 months in the wake of Google Penguin and Panda updates have left many people scratching their heads.  It is no surprise that the updates from Panda and Penguin affected many websites, hopefully for the better.

Up until the last week or so, one of the big questions that left many marketers wondering was if a press release would still harm their website rankings due to duplicate content and links.

The answer has finally been put forward by Matt Cutts & John Mueller, from Google, for both duplicate content and the use of a press release service.

In a news piece from Search Engine Land (http://searchengineland.com/googles-matt-cutts-duplicate-content-wont-hurt-you-unless-it-is-spammy-167459), titled “Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy”, Matt advised he wouldn’t stress about duplicate content, providing it is of a high quality. The article also includes a video.

In two other separate pieces over at Search Engine Land (http://searchengineland.com/google-adds-large-scale-guest-posting-advertorials-optimized-anchor-text-to-list-of-link-schemes-168082 ), and (http://searchengineland.com/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339 ), titled “Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases” and “Google: Links In Press Releases Should Use No-follow Like Paid Links”, there is a quote from John Mueller (one of Google’s lead Webmaster Trends Analysts), stating that, even though all links within a press release should be no-follow, “there is still great value to using press releases”.

As we have always said, and what Mueller says, “The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be no-follow. In fact, those stories written editorially are the links that Google values the most.”

It is nice to see the air finally cleared for many marketing companies about using a credible press release service. Do remember that if you are writing a press release, keep it interesting, to the point, and make sure it does not come across or sound like an advertisement.  Following all of these points will ensure a successful campaign.

At 24-7 Press Release Newswire (http://www.24-7pressrelease.com), we hold search engine compliance in high regard.  Effective immediately, we will include only no-follow links to comply with the new guidelines.

By Michael Iwasaki

Founded in 2004, Michael Iwasaki is a founding and managing partner of the 24-7PressRelease.com news media distribution team with a plethora of knowledge in the News, SEO and Marketing industry.  24-7PressRelease.com is a recognized leader for affordable effective media distribution and viewed as a valuable marketing resource by over 125 books on Amazon.com.

New Press Release Features – Still Coming….

With regards to our July 17th post about new features, we have set this time back (I believe this coming weekend), as we are actually adding further features along with the ones mentioned.  Thank you for your patience.

The additional press release features include dateline information as a separate field.  The dateline information will be available through a combination of drop down menu and free form type box.  This means that if your city/state/province etc., is not available in the drop down (most are), you will still be able to have it entered.

The reason for this change is because 24-7PressRelease.com is going more international.  We will better be able to target your stories in different countries and journalists, through our new Media Desk portal (coming soon), will better be able to search your stories.  More on this to come as well!

We are hoping to impliment this weekend!

24-7PressRelease.com – Effective, affordable press release distribution…

Our Finger Is On The Pulse With What Is Happening In The Industry, Including Google’s Last Penguin 2.0 Update!

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