As of recent our 24-7 Press Release Distribution customer service centre has received a number of enquiries about the difference between two of our top end press distribution packages. This would include our Integrated Media Pro and Mass Media Visibility packages. Information on these press distribution packages may be found here (http://www.24-7pressrelease.com/price_plan_imp.php)
To start with, both packages are truly excellent press packages for reaching the media and increasing your online visibility. The more extensive difference is our Mass Media Visibility press distribution package includes distribution through PR Newswire. The added distribution includes their 4,500 websites, databases and online services. Some of these services include Yahoo Finance, MSNBC, MarketWatch and the Bizjournals. This means exceptional distribution for a reasonable price.
Both packages offer your press release to be made available to the 30,000 journalists at the Associated Press. Both packages also offer next day distribution, image attachments and inclusion to our media desk for journalists & bloggers. Our media desk may be found at http://mediadesk.24-7pressrelease.com.
So when should you choose which package?
We typically advise our customers if your press release requires publication through Yahoo News (for extra enhanced news exposure), or MSNBC, then select the Mass Media Visibility package. Another question to ask is ‘can you truly see your press release published in a paper like The New York Times? Do you honestly believe you have something so unique or ground breaking, that The New York Times would take notice? Is the quality of your writing up to par with what you would find in a major publication like that? If you are in doubt or not sure of the quality of your press release, acquire a second opinion. This could come from someone like a colleague or friend.
Does 24-7 Press Release Newswire distribute news, or make your news available to major publications like The New York Times or USA Today? Yes. Do we guarantee that your press release will be chosen by them and that you will be contacted by a journalist from a major publication? No, we do not. This may seem fairly obvious; however we would not be publishing this if we did not receive a large number of inquiries to warrant writing this.
To be clear, we are not saying that major publications would not look at a ‘smaller business’ press release, or new start-up news, however the reality is they prefer mainstream business news from major known corporations.
Another reason to choose our Mass Media Visibility package is the dual reporting you receive when your press release is distributed. Two reports are sent, one for PR Newswire and one from 24-7 Press Release Newswire.
Many of our customers typically alternate between the Integrated Media Pro with the Mass Media Visibility package to maintain their exposure. One week they may use one package, a few weeks later, they may choose the other package.
No matter what press distribution package you select, you must always ensure a top quality written press release. Anything less than remarkable (this includes a catchy headline), may be lost in the masses.
We strive to keep you up to date with the latest information on press release writing styles, marketing tips (content marketing included) and of course, what is happening in the world of SEO. We encourage you to frequently visit our PR Knowledge Base (http://www.24-7pressrelease.com/kb_articles.php) to be kept up to date on the latest. A few headlines worth taking note of include:
These are just a few recent tips and information to help you succeed with your campaign. PDF writing tips may be found here:
24-7 Press Release Newswire is a privately held news distribution company that works with marketing and public relations companies locally and internationally to help better service their customers by providing effective, affordable solutions for news distribution.
News is distributed through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners and journalists including Associated Press, PR Newswire, AllVoices, Acquire Media, Financial Content to name a few.
Being in the press distribution business for over 12 years, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.