Looking into 2014…

2014Looking to start your New Year with a bang as far as your Marketing goes?  Make sure you tune into the 24-7 Press Release Newswire Google+ page and keep up to date on industry happening and news from social media tips to pay per click information to what is happening with your favorite search engines.

Check out our last couple of days of info, including some information from SearchEngineLand about Pay Per Click Excel tips.  Huge time savers for beginners and more, a look back at 2013 to the top link building articles and for those that are writing a press release and sending that press release to a reporter, 5 subject line mistakes you will want to avoid.

Obviously, being in the press release service industry, http://www.24-7PressRelease.com finds this last article of particular value! Make sure you check it out, it is definitely worth a read.

There are a few bonus articles, including some information from NASA & some general news items worthy of a read!

Wishing you all the best for 2014!

24-7 Press Release Newswire.

More Changes Coming!

Updates at 24-7PressRelease

Updates at 24-7PressRelease

As previously mentioned, the ongoing upgrades, enhancements and changes to the 24-7PressRelease.com media release and press distribution site continue.

The latest changes, as of right now look like they will take place this coming weekend.

Change enhancements include:

  1. Addition of address book
  2. User INBOX
  3. Addition of Block Quotes

ADDRESS BOOK

The address book is an excellent enhancement with marketing companies in mind (or anyone that represents more than a couple/few clients).

With the addition of the address book, you can now store contact information of up to 100 contacts (if you require more, we can accommodate you).  Contact information that may be stored includes:

Full name of contact

Email

Full address information

Website URL

Blog URL

Facebook URL

Google+ URL

LinkedIn URL

Twitter URL

YouTube Channel URL

Boiler plate / About the Company

This will save you having to add this information each time your submit your press release at 24-7PressRelease.com.

The Facebook & Twitter URL also offer you the option of displaying your streams from the two sites.

INBOX

The INBOX is a new system notification tool similar to that used by social media sites like Facebook & LinkedIn, or any forums.  When a system message is disseminated, the next time you log into your account, you will be notified of the pending message.  The user will have an option within their Account Manager to turn email notification ON/OFF.  Email notification is available to advise you (via an email message to your email that you register with) of any new messages on the site.

Block quote sample at 24-7PressRelease

Block quote sample at 24-7PressRelease

BLOCK QUOTE

Similar to those seen on other news sites, block quotes (as seen here with the green quotation), are a small quote from the company about their company, product or service offered in a larger font in a separate area that stand out.

For those that have missed the news on some of our other recent upgrades, (including addition of an image bank to store your images online, social media extensions (to increase interaction of your press release), addition of YouTube video links and more, please see our Site Updates page at: http://blog.24-7pressrelease.com/category/24-7pressrelease-com-site-updates/

Don’t forget to follow us on Google+

https://plus.google.com/113360213930618732543/posts

or find us on Facebook!

follow us on Twitter for updates!

Don’t forget to pass this on to anyone you think may be interested.

We’ve Made Changes To Our Site! – Update 1

247 Press Release Logo24-7PressRelease.com has made the first of many changes to come.

So what is new?  Here are just a few highlights of the first round of changes:

1. Image bank – The image bank has been set up for users to be able to now store your press release images online.  This means that for marketing companies that regularly upload the same images, you will no longer have to do this as you can now save up to 100 images in your image bank.

2. NoFollow –  Following best practices of SEO, we have now added the option for users to add NOFOLLOW to all their links within their press release.  Some people have requested links or their entire press release to be removed, you can now self manage your links through no follow.  To find out more about this, log into your Account Manager, and click go to “http://www.24-7pressrelease.com/account_manage_nofollow_links.php”, then click on READ MORE under “Best Linking Practices”.

3. Social Media Extensions Within Press Release Pages – A huge presence of social media icons for sharing has been introduced to further extend your story socially.

4. Addition of Twitter & Facebook feeds to your stories.  If you have a Twitter and Facebook account, you can now add your feeds through ACCOUNT MANAGER and have the feeds appear right within your press release.

5. New Social Media Presence – Icons within header, footer and front page side bar for easy convenience to follow us for opportunities like coupon codes, specials, site updates and more.

6. New Image Carousel – Images within the press release story page are now in an attractive carousel format, with mouse over image display (simply move your mouse over the image for it to appear in a larger format, if available)

7. YouTube Video – Option to now add your YouTube video link within your press release as well.

There have been further updates, but these are the main highlights of this first of many more to come upgrades!

If you have not done so, please feel free to log into your account to add your social media information!

Let us know YOUR thoughts!

24-7PressRelease.com

 

 

 

 

 

Press Release Writing Tips – What is a Press Release

For the month of August we will be focusing on providing tips for writing effective and impactful press releases.

Each post will focus on one aspect of a press release, beginning with today’s post, in which we go back to the basics, and explain exactly what a press release is, and what differentiates it from other promotional materials, such as marketing copy or blog posts, and other newsworthy items such as articles or news stories.

Pat Wootton at Prompt Proofing covered this topic extensively in her blog post, What exactly is a press release?

Using some of her advice and some of our own, we have provided the following bullet points to keep in mind next time you’re sitting down to compose a press release for your company, product, service or website:

  • A press release is NOT an advert. It should steer clear of overly promotional statements such as “Buy now!” – if we receive press releases with statements such as these we will usually request that the customer rewrite the release, or it will be rejected for distribution.
  • However, a press release is also NOT a news piece. It is not written by an objective third party – it is written by you, the company owner (or perhaps employee, or marketing rep) and therefore it naturally does have a bias. There is no point in hiding this; it will appear deceitful. Rather, use a writing voice that shows that you are representing the company but just steer clear of making too many claims of greatness. Let the reader make up their own mind about your product or service by simply providing the facts. In this way, the fact that you have a bias will work for you rather than against you, because readers will understand that no one knows the facts about a product or service better than the company offering it!
  • The key to ensuring your release is not too promotional is to keep it informative. You want to offer details and information about your company’s products/services rather than push people into buying them. Through educating the reader, if your product or service is what they’re looking for, you will already have persuaded them to buy! But remember your audience too – one of the main purposes of a press release is to drive traffic to your site. Therefore, you’re not always writing to your direct customer, but rather just to spread the word about your company to gain awareness and improve your SEO. Therefore, selling should not be your main focus with a press release.
  • A press release is NOT an informative article, either. Those are published to article directories online and are usually a minimum of 400 words. They are in-depth studies of specific topics, rather than press releases. You want to keep press releases under 350 words, ideally. This keeps the reader’s attention and will also help you avoid any overage fees from distribution services with word limits.

Using these tips will help you get started on writing a great release while understanding, hopefully, what exactly a press release is. When you write a release in the proper format and tone, news sites are much more likely to pick up your release for publication.