Giving Away Freebies Could Be Detrimental To Your Start-Up, Google and Apple Acquisitions and Malware in Target Point of Sales Machines

Google and AppleWith any type of business, particularly start up businesses running so tight on cash these days, a closer insight is looked at with regards to giving away “freebies” at conferences.  The way to succeed at a conference, when giving something away, is to give something away that is related to your business, that does not cost a lot that could potentially be not only engaging, but through social media engagement as well.  To potentially spend thousands of dollars on “freebies” that people are only going to throw away when they get home from the conference could leave a company teetering if not financially secure. Read about this and more on our Google Plus page here.

Were you aware of Google’s latest acquisition?  Check it out here… Google just acquired Nest on Monday for an astonishing $3.2 billion.  The most expensive acquisition by Apple in the last while was Anobit for $390 million and Authen Tec for $356 million.  That being said, according to Mashable, it would appear Apple has nearly three times the cash reserves that Google has, at $147 billion!

This one may be older news, but you were aware of the issues of recent that haunted Target with a data breach.  According to an article on Mashable, the CEO of Target, Gregg Steinhafel cited “malware installed at our [point-of-sale] registers” while advising “significant changes” would be to come.

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