SEO and online marketing are not dead. They are evolving.
Over the past 9-12 months, there have been some big changes within some of the major search engines. This will no doubt be a talked-about topic at SXSW amongst marketing individuals. The fact is that the changes are supposed to be positive.
“We have had a few enquiries from individuals about sending out a press release, wondering if it is still a viable method of marketing as it used to be,” said Michael Iwasaki, managing partner of 24-7PressRelease.com. “A press release is not going away and will always be a mainstay tool for many marketers. On that note, they need to be treated with respect. We have always advised that if you send out a press release, ensure it is newsworthy, something that will attract journalists, bloggers or any other individuals that may want to follow up your story. “
He has advice regarding anchor text links, also. “If you wish to include links within your press release, do not abuse this option. Adding 8-10 keyword links (all pointing back to the same location) is not advisable. We are not experts for search engines, but advise no more than 3 links within a press release, pointing to different locations such as your home page, WikiPedia.com, or your blog.”
Remember to include varied media in a release, too, as studies have shown that improves a release’s performance. “Including media within your release is an excellent way to gain visibility. At www.24-7PressRelease.com, an excellent example is through our Mass Media Visibility package. We have a relationship with PR Newswire for amazing traditional media exposure and distribution, and you can also add images and video with almost all of our packages,” added Iwasaki.
In this day and age, having an array of marketing tools is recommended. A decent start could include Google AdWords, social media (LinkedIn, Facebook, etc.), blogging and of course a press release with media inclusions.
Launched in 2004, 24-7PressRelease.com is a leader in the online press release distribution industry.
Through its multichannel distribution network, 24-7PressRelease.com helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers and websites.
24-7PressRelease supports businesses in building brand awareness and increase visibility on the web through social media and bloggers.