What Exactly Is SEO & Search Engine Optimization – (For the Novice).

I find that in this day and age, there are still many individuals out there that are not familiar with either SEO, or Search Engine Optimization.  To some, they say it is a bit of a buzz word, others it is their entire livelihood.

With our press release service site (http://www.24-7pressrelease.com), we receive many inquiries as to what our “SEO package is”, more, the SEO and what is it along with how it will help them.  While I was searching on the web, I came across a great article to share with those who are just starting to find out what it is all about.  The article, is, from a very trusted source, one I am sure everyone is familiar with. WikiPedia.  Read on:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines‘ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

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I love WikiPedia, and use them religiously for much information and research.

The complete article and further information on SEO may be found at: http://en.wikipedia.org/wiki/Search_engine_optimization