The folks at Prompt Proofing, a copywriting, editing and proofreading service that also offers blogging services, finish off their 3-part guest post on the power of blogging:
We have talked about two major benefits of business blogging in Part 1 and Part 2 of this blog series. We have discussed how a blog allows you to have your own voice on the world wide web, and how you have the opportunity to become known as an expert in your field through informative and interesting blog posts. Today we finish up with a major benefit of business blogging – this benefit is the main reason many businesses start a blog in the first place:
INCREASE TRAFFIC TO YOUR SITE
That’s right, that elusive Google ranking can start creeping up without the expense of an SEO consultant or a huge marketing campaign. It could be as simple as keeping a blog. How does that work?
There are several factors to improving your SEO rank, and here are a few:
- Increase the number of quality ‘backlinks’ to your site (backlinks are other sites linking to your website)
- Get your website indexed by Google and other major search engines (this means they will ‘spider’ or ‘crawl’ your website and log your individual web pages as results to potential searches in their search engine)
- Refresh your content regularly – new content leads to an increase in indexing, which leads to an improvement in your SEO ranking as websites whose content never changes tend to get pushed down in relevance by search engines
How can blogging help? Well, congratulations if you thought that the last bulletpoint above is the most important benefit of blogging. If you have a professional, attractive-looking business website, it probably took you some time to put it together. You may have used a website copywriting service (which Prompt Proofing offers) to ensure your content was word-perfect, and that’s a great idea. But that means you don’t want to change it much once it is posted. Therefore, your content is not going to be regularly updated, meaning you will miss out on that crucial benefit to SEO ranking. The search engines will continue to push your website down the rankings until it barely even factors anymore.
Well, simply add a blog page to your site. Update it once a week or – at the very least – once a month, and bingo! Your website is suddenly being regularly refreshed with new content and will start to crawl its way back up the search engine rankings.
As for the first two bulletpoints above, the statistics below will help show how blogging helps out with these.
The statistics below are courtesy of Janet Meiners Thaeler, an SEO consultant who provided them in her article, Blogging: The Best SEO Tool for Small Businesses:
- 55% more visitors to their websites (people will be finding your site who wouldn’t have before because they are looking for the information provided in your latest blog post – as discussed in Part 1)
- 97% more links to their website (people will link back to your blog if they think it’s worth a read)
- 434% more indexed pages (more blog posts means more pages for the search engines to crawl and index!)
You can’t fight statistics! Get blogging now to see a huge improvement in your business website’s performance.